Yuen Ben Siu

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Push for cashless society marches on as average Briton now carries less than a fiver

Mastercard chief heralds 'unprecedented' surge in 'tap and pay' technology, saying technology is cheaper.<p>Half of adults in Britain now carry less …

Jeff Bezos Isn’t Convinced That the Washington Post Can Survive on Payment Services

Jeff Bezos, Amazon chief and owner of the Washington Post, isn't sure that services like paywalls and tiered subscriptions can work for …

Advertising Industry

The price of personal data to brands? £140

en_GB<p>article<p>Marketers need to ensure they bring to clarity to communications around data marketing with consumers increasingly willing to lower the …

Marketing

Always-On Marketing to the Always Connected: Five Ways to Tap Into Your Customers' Thinking

Marketing used to be a far more laborious, time-consuming process: weeks for focus groups, months crafting a campaign, photo shoots and contact …

What Apple Pay Means for Marketers

Apple Watch was certainly the shiniest object in the room at Apple's big event Tuesday, and there are, no doubt, interesting opportunities for brands …

eCommerce

How People Buy: The Evolution of Consumer Purchasing [Infographic]

Marketing

Just Eat looks to reach more females with £5m brand campaign

en_GB<p>article<p>Just Eat is launching a £5m brand campaign to mark a change of direction for the brand’s marketing as it seeks to reach a wider audience …

How Many Marketing Emails Never Reach Consumers' Inboxes?

More than one in six emails (17%) sent by marketers do not reach consumers' inboxes: 11% simply go missing and another 6% land in spam/junk folders, …

Content marketing must focus on brand not sales objectives

en_GB<p>article<p>Customers trust businesses providing useful content that informs and educates rather than interrupting their lives, but it must be linked …

Marketing

What’s in a logo?

en_GB<p>article<p>A host of brands have recently been ridiculed for changing their logos or altering familiar designs, but if you believe in the strategy, …

Marketing

10 Things In Advertising You Need To Know Today

2. <b>AOL Canada announced it will shift all of its ad inventory, on all of the sites it owns, to a programmatic buying method.</b><p>3. <b>The new CEO of Clorox says he won't follow the lead of other P&G brands that have cut marketing spend.</b> Benno Dorer says he plans to invest in the brand and will continue to …

Advertising

Are You Ready for Self-Driving Cars?

You may not be, but they're still on their way.<p><i>(Photo Credit: Justin Sullivan/Getty Images)</i><p>Self-driving cars sound wonderful: A computer program can ferry you to work while you kick back and read a book. But are they safe? Many Americans have mixed feelings and don't entirely trust software to take …

Inside Spotify's redesign

Don’t forget: Data are people, too, says Spotify’s vice-president of design and user experience<p>Spotify’s New York office is any teenage boy’s dream.<p>We are not talking just about the obvious perks of working for a hip startup or the array of cool musicians parading through the office. We are talking …