If you spend money on marketing, you know the problem — figuring out which dollar, or combination of dollars, caused the customer to make a purchase so that you can determine where to spend more money.
Pandora, in a story we’ve seen before with many other maturing companies, is facing an existential crisis. The company now finds itself fighting for its life against competition from the core platforms
Over the next few weeks, all Google users will see a notification popping up in their Gmail or Chrome (or as an app notification like on the right) asking if they want to opt into a new type of "ads personalization."
There’s been an explosion in software designed for small companies. Here are the best offerings. Small-business owners can carry the back office in their front pocket. There has been an explosion in mobile