Yoway Buorn

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The Untold Story Of Shake Shack’s $1.6 Billion Branding

For the first time, Pentagram tells the story of building Shake Shack’s branding from the ground up.<p>Last week, Shake Shack went public in an IPO that ballooned to $1.6 billion–cementing the brand’s journey from a one-off boutique stand in New York’s Madison Square Park to a multinational burger …

A woman describes her sexual relationship with her estranged father

Genetic Sexual Attraction is a phenomenon more prevalent than you’d think. Science of Us found one woman’s story<p>Genetic Sexual Attraction (GSA) is a term used to describe intense, almost obsessive romantic and sexual feelings that estranged relatives often feel for each other upon reunion -- yes, I …

Broken bones and torn cartilage could be regrown in simple operation

The new discovery offers hope of a new treatment for skeletal disorders such as bone fractures, brittle bones, osteosarcoma or damaged cartilage<p>Broken bones and torn cartilage could be fixed in a simple operation which injects skeleton stem cells into damaged areas, scientists believe.<p>Researchers …

Evolution: Why do we have lips?

Human beings are unusual in that our mouths are surrounded by hypersensitive, easily-hurt pink tissue – why? Jason G Goldman investigates.<p>They kind of flap around on the front of your face, get dried out and chapped in the winter, and occasionally get caught up between your teeth and mistaken for …

France’s SEAL Team Six

The famed French paramilitary hostage-rescue unit took down the Charlie Hebdo killers. But there are fears it’ll be overwhelmed by a wave of new …