Michael Ngo

139 Flips | 1 Magazine | 1 Like | 7 Following | 13 Followers | @youdontngo | Marketing and Advertising Professional

Facebook Has Big Updates To Share, Announces First F8 Developer Conference Since 2011 On 4/30 In SF

Facebook plans to reveal new ways for developers to grow and monetize their apps. Today it announced it will hold its F8 developer conference on April 30th in San Francisco. It will have been almost three years since Facebook’s last F8 when it unveiled Timeline and the Open Graph platform in …

More Than You Ever Wanted to Know About Building Online Communities

So I’ve written just a little bit about how to build online communities.<p>It’s only because I’m so extremely passionate about it. And I’ve lived it. In …

You Can't Fire This Marketing Department | Inc.com

At your fingertips, right at this very moment, you have a dream-team marketing department capable of taking your company to the next level.<p>You won’t find this department within your company walls--this department is made up of your customers. Just one problem: You can’t fire anyone in this …

Marketing

Iced Hoffee: See David Hasselhoff's Music Video for Convenience Store Java

The star of "Baywatch" and "Knight Rider" -- and sometime German pop star -- is back this summer with a campaign to push convenience store iced …

Music Videos

Study: LinkedIn Positioned To Become First Global Economic Graph, Business Platform On Par With Google And Facebook

LinkedIn is positioned to become the first global economic graph with the ability to mine the transactions of an emerging data economy. That’s the conclusion of a study by faberNovel, which has published the results of its work with a detailed 127-slide report titled: LinkedIn, The Serious …

Vine Fights Instagram With Biggest App Update Yet

Vine, Twitter’s six-second looping video-sharing app, has just launched some new features to the app, including a redesigned camera, categories for various vine genres, and the ability to revine people’s existing Vines.<p>The update brings some much-asked-for features to the social network, and also …

How Virtual Reality Can Curb Your Social Anxiety

Here’s how it works. Using a Microsoft Kinect or Asus Xtion Pro Live camera, Xenodu’s software extracts patients from their background and inserts …

The Simpsons' 'Homer' Car Turned into Reality by Racing Team

Forget bailouts, could this be the saviour of the American auto industry?<p>When Homer Simpson was asked to design his dream car, in series 2 of <i>The</i> …

Advertising

After Three Months Of Work, Digg Reader Officially Opens To The Public

Despite much wailing and gnashing of teeth Google Reader is finally set to go dark next week, and more than a few companies (including TechCrunch owner AOL) are shooting to fill the gap it’s going to leave behind. Digg Reader is probably the most prominent of those reader replacements, and just a …

Coca-Cola Sees Payment-Term Extensions to Agencies as Troubling Trend

Coca-Cola knows just the right thing to say to the right crowd.<p>Chairman-CEO Muhtar Kent and EVP-Chief Marketing and Commercial Officer Joe Tripodi …

Advertising

Launching a Marketing Campaign? Ask these 3 Questions First | Inc.com

Ready for a secret? The three biggest marketing questions aren’t actually marketing questions. (Sorry to disappoint.) They’re actually business questions. And while they appear to be simple questions dressed in plain clothes, in my experience, they often are the hardest for organizations to truly …

Marketing

Ads of the World™

KFC's Hot & Spicy Campaign<p>Advertising Agency: Ogilvy & Mather, Hong Kong<p>Highlight<p>New Play-Doh Outdoor Campaign<p>Advertising Agency: DDB, Colombia<p>2018 …

Hong Kong

Build A Movement, Not A Campaign, And You’ll Ignite Passion In Your Brand’s True Believers

Know your influencers from your advocates. And engage them. Here’s why–and how.<p>There’s an ongoing debate as to whether it is better to use influencers or advocates in your brand’s marketing campaigns.<p>Before we join the discussion, we had better be clear what the differences are between these two …

Should brands be on a data diet?

Today’s marketer is drowning in a deluge of consumer data, with experts claiming a rise in "infobesity" or the overabundance of information.<p>The view …

Today’s Acqui-Hires Will Become Tomorrow’s Innovators

<b>Editor’s note:</b> <i>Peter Relan is a former programmer and Internet executive, as well as a successful serial entrepreneur, Silicon Valley executive, angel investor, and technology veteran for over 25 years. He founded YouWeb Incubator in 2007, spinning out a string of successful mobile and gaming</i> …

How David Droga Creates Advertising That Matters

The man behind Droga5 talks about how he uses the ad world to create markets for important ideas (and to sell stuff, too).<p>Editor’s Note<p>This is the latest entry in Catchafire‘s Generosity Series, a multi-month celebration and investigation of bold generosity with the goal of understanding its …

Tap Water

Pepsi Mocks Coke’s Super Bowl Campaign, Coke Fires Back

Long-time Super Bowl adversaries Pepsi and Coca-Cola haven’t kept their jabs confined to official game-day commercial scripts. Today, in the lead-up to Super Bowl XLVII Pepsi–a major presence during the game with a pair of ads and the halftime show featuring Beyonce–poked at Coca-Cola’s own Super …

Blog

Can a Collaborative Cohort of Indie Shops Topple the Big Agency Networks?

Two months after exiting JWT New York, creative Ryan Kutscher has launched his own shop.<p>Mr. Kutscher most recently served as co-chief creative …

Advertising

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Key Takeout of Day 2 Recap at #CannesLions http://t.co/1qdCaRByzo #3. Iteration, start applying it to your campaigns now!

Leo Burnett Taiwan - McDonalds Spicy Chicken Wings Water

The Wearable Movie

Funny Or Why? 5 Ways Your Brand Can Culture-Jack The Right Way

Using social media to capitalize on current events is risky business. But if done correctly, the payoff can be huge and provide a brilliant bump for your brand.<p>Earlier this year, we saw a new trend in advertising arrive: “culture-jacking.”<p>Oreo put this term on the table during the third quarter of …

The Curse Of The Network Effect

<i>Editor’s Note: Nir Eyal writes about the intersection of psychology, technology, and business for Dashboard.io and on his blog NirAndFar.com. Follow @dashboard_io and @nireyal.</i><p>Ethan Stock lived the Silicon Valley dream. He had recently sold his company to eBay and emanated the tanned skin and …

15 Pearls of Wisdom From the Legendary David Ogilvy [SlideShare]

When you're frantically trying to stay in your marketing prime, remember: Some marketing advice stands the test of time.

When Will Digital Ads Finally Generate a 'Water-Cooler Moment'?

One of the most common refrains in online advertising is that digital is not a suitable medium for brand advertising. Direct response drives …