Yoni Argaman

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What Ever Happened to 'the Future' of Ad Personalisation?

Last year we celebrated Back to the Future Day - the day Doc Brown and Marty McFly landed in the 'Future'. The Future, as imagined by Spielberg in …

The Dawn Of The Classic Publishing Era

My father was a journalist. Growing up, I remember how excited I would get when visiting the printing house of the newspaper he worked for. I loved everything about the large, industrial printers — the noise they made, their fading bluish color and especially the smell of freshly printed …

Digital Advertising

IAB Study: Programmatic Revenue Exceeds $10 Billion, but Industry Still Confused

Programmatic ad revenue totaled $10.1 billion in 2014, accounting for a healthy chunk of the almost $50 billion total internet advertising during …

Advertising

The what, why, and how of mobile ad mediation

<i>The mobile advertising system has exploded — but it’s also left many overwhelmed and confused. In this series titled “Maximizing Mobile Ad Monetization” and presented by</i> <i>Supersonic,</i> <i>publishers learn how to take back the reins and navigate the intricacies of mobile advertising. See the whole series</i> …

China Leads in iOS App Downloads, US Tops in Revenue

China has overtaken the United States in app downloads for Apple devices but when it comes to revenue the U.S. continues to dominate.<p>China’s iOS …

Programmatic Mobile Video Getting Its Legs

Marketers are in the process of learning and perfecting mobile advertising, video advertising, and the art of using programmatic technologies -- all …

Going Mainstream: Native Advertising's Shift Towards Mobile

Fred Wilson is one of the leaders of the New York tech scene, which has grown exponentially over the last five years. Over three years ago, Wilson, a …

Digital Advertising

Today's Trending Articles on Digital Marketing and Media | eMarketer

Marketing TechnologyVideo<p>Buffering Is the Streaming Snafu that Won’t Go Away Mar 29<p>About 60% of the people Penthera surveyed said they’re frustrated …

Marketing

Altitude Digital Sits Pretty With $30 Million In Fresh Funding, Mulls Exit

The ad tech funding scene is getting a little unfriendly – but that doesn’t seem to be a problem for the video guys. On Thursday, Altitude Digital …

Advertising Industry

Why Mobile Video Advertising Is Set To Explode

<b>Editor’s note:</b> <i>Yoni Argaman is the vice president of marketing and business strategy at Inneractive.</i><p>Mobile video has been growing steadily for years but it is now close to justifying the hype that it generated throughout the years. Mobile video ad spend in the U.S. more than doubled from 2013 ($720 …

AdTech

Ad tech firm Inneractive launches Story, so native video ads can finish what they started

Native ads have that name because they appear to be part of their surrounding environment, whether sites or apps.<p>Today, ad tech firm Inneractive hopes to advance the use of the format for apps. It is launching what it describes as the first programmatic platform for inserting native video ads into …

5 Ways That Mobile Ad Mediation Trumps Ad Networks

Publishers have to face many challenges to ensure the success of their apps. App discoverability continues to be a big challenge for them not to …

Mobile ad tech to 2017: App-centric, private markets, native ads, and closed loops

2014 has been an exciting year for mobile advertising. As more and more brands and agencies are starting to figure out mobile, standards are being created, benchmarks formed and best practices refined. However, the best is still ahead for mobile and the next two to three years will shape the future …

Blog Archive » Premium vs. Remnant — (Part I — Supply)

If there is one thing that I have yet to understand about the online advertising business is the insistence in splitting available inventory into two …

Blog Archive » The Ad Exchange Model (Part III)

I’d like to continue my series. If you haven’t already, be sure to read Part I and Part II first.<p>After my first two points I received multiple …

Blog Archive » The Ad-Exchange Model (Part II)

If you haven’t already, be sure to read The Ad-Exchange Model (Part I) first as this is a continuation of that post.<p>Technology Integration<p>I’m sure …

Blog Archive » The Ad-Exchange Model (Part I)

Clearly the recent acquisitions of both Doubleclick and Right Media by Google and Yahoo respectively signal a strong vote of confidence in the …

Blog Archive » How do behavioral networks work?

I really wanted to write a post about the difficulties in monetizing small websites but I realized to best have that discussion I would have to …

Online Advertising Business 101, Part VII: Demand-side Platforms (DSPs)

It turns out, alarmingly, that it’s been over a year since my last Online Advertising Business 101 post. And a year is an awfully long time in the …

Online Ad Business 101, Part VI – Ad Exchanges

Yes, it’s time for another Online Ad Business 101 post. This post deals with one of the players that I left out of my first post about the online …

Online Advertising Business 101, Part V – Rich Media

Welcome back to my Online Advertising Business 101 series. In my previous posts in this series, I’ve painted a somewhat simplified picture of the …

Online Advertising Business 101, Part IV - Publishers

Welcome to the latest installment of my Online Advertising Business 101 series. So far we've looked at the overall value chain, at the mechanics of …

Online Ad Business 101, Part III - Ad Networks

So far in my nascent Online Ad Business 101 series, I've covered the overall advertising value chain, and looked at a superficial level at how an ad …

Online Advertising Business 101, Part II - How does adserving actually work?

Welcome to the second part of my Online Advertising 101 series. One of the things that I've discovered people fail to appreciate about online …

Online Advertising Business 101, Part I - The Online Advertising Value Chain

When you spend as much time as I do examining the workings of the online ad industry, it's easy to forget that, to many people, it really is pretty …