My father was a journalist. Growing up, I remember how excited I would get when visiting the printing house of the newspaper he worked for. I loved everything about the large, industrial printers — the
The mobile advertising system has exploded — but it’s also left many overwhelmed and confused. In this series titled “Maximizing Mobile Ad Monetization” and presented by Supersonic, publishers learn how
Editor’s note: Yoni Argaman is the vice president of marketing and business strategy at Inneractive. Mobile video has been growing steadily for years but it is now close to justifying the hype that it
Native ads have that name because they appear to be part of their surrounding environment, whether sites or apps. Today, ad tech firm Inneractive hopes to advance the use of the format for apps. It is
2014 has been an exciting year for mobile advertising. As more and more brands and agencies are starting to figure out mobile, standards are being created, benchmarks formed and best practices refined.