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8-Step Branding Strategy for Your Small Businesses

iStock by Getty ImagesBranding is so much more than having a cool logo or flashy website.Sure, today you have to be able to engage your audience and …

Small Business

Subconscious Selling: Your Customers Won’t Buy Without These 3 Elements

Your customers are social, plugged-in, and savvy.<p>Selling to them (even with high-impact direct response) isn’t easy. Which is why today, I’m giving …

Marketing

Decomposing Plastics Have Been a Source of Greenhouse Gases This Whole Time

Ugh.<p>No. On top of all the other bad things we can attribute to plastics pollution (the damage to marine life, the leaching of toxic chemicals into …

Pollution

3 Steps to Effectively Use Instagram Marketing to Generate Sales

You know that Instagram is a great social network for some people.For example, it’s great for artists, models, and anyone who wants to make sure the …

Integrating 4 Critical Tactics for Digital Marketing Success

<i>Image courtesy of Think Big Engine</i>Digital marketing success is more than just choosing a few digital tactics, it requires integrating those tactics …

Infographic: How marketers vary on social media

Is your audience mostly on Facebook or LinkedIn?<p>The answer has a lot to do with whether your organization is a B2B business, selling products and …

Elon Musk Proves That Success Doesn't Require Working Long Hours

Hidden inside Elon Musk's amazing life story is a key insight that will immediately change your life for the better.<p>Elon Musk is obviously a valuable role model for entrepreneurs and innovators. However, his life and business practices contain an unspoken insight that can literally and instantly …

Want to Close the Sale? Do This 1 Thing

Top sales people know that you greatly improve your odds of closing the sale by what you do in the first few minutes of your sales conversation. Here is an insider technique to use up front that will help you close more business in the end.<p>Every sales person thinks the sale is made in the final …

Five Essential Marketing Strategies For Any Startup

We all know marketing is essential for all businesses, but it’s even more important for startups. Unless people know about your startup and what it offers, they probably won’t buy your products or services.<p>At Kobe Digital, we come across all types of businesses. Most all of them are concerned with …

Marketing

Online Marketing Plan: 7 Steps To Create A Truly Effective One

A well-created online marketing plan explains in detail all the tools, tactics and strategies that will be carried out to achieve the targeted goals<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>The …

Marketing

8 Keys to Coming Off as the Expert in Whatever You Sell

Solve their problem instead of simply selling them something.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The most successful salespeople in the world don’t come across as salespeople at all. Instead, they carry themselves as experts in their industry who can solve key challenges …

Selling

5 Tactics Essential to Building a 6-Figure Online Business

Yes, there are billions of potential customers, but getting the attention of even a few requires a strategy.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In 2015, customers spent $107 billion on online courses, according to Global Industry Analysts. The number of internet users …

Marketing

How to Use Instagram for Social Media Marketing [Infographic]

With Instagram usage rising, users are also increasingly being drawn to the platform to discover new businesses and products, and stay in touch with …

Social Media

The Top 10 Tactics for Marketing Your Company on a Budget

Not everyone has unlimited funds for a marketing budget.Even those of you with a high bank balance shouldn’t dump every dollar into marketing without …

Why Choosing Between Android And iOS Still Matters

Fire up an iPhone X alongside a Galaxy Note 8 and you might not think there's all that much to choose between Android and iOS any more. They offer …

Why Your Brand Plan Is More Important Than Your Business Plan

If people don't know who you are and what you represent, they won't do business with you.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Why should you care about branding? Because these days, everyone will Google you before they visit your restaurant, buy your products, hire you to …

Small Business

6 Important Life Lessons You Can Only Learn Through Failure

Failure is required in order to learn these simple lessons.<p>Nobody learns the hard lessons in life without some element of failure.<p>When we let someone down, we learn why. When we fall short of our own expectations, we become aware of our growth edge. When we crumble under pressure, we become attuned …

How to Boost Your Instagram Aesthetics to Get Your Brand More Attention

Discover the best ways to get your brand more attention on Instagram.<p>Budding entrepreneurs who are trying to promote their brands on Instagram, need to work really hard to gain visibility among target audiences. So much effort goes into growing followers organically. However, the trouble is, not …

Use These 8 Words in Your Emails To Get People To Reply

It's as a simple as showing a little gratitude.<p>Nothing is more frustrating than pouring time into a well-written email only to be ghosted. Whether you're reaching out to an influencer in an effort to build your network, pitching your services to prospective customers, or simply asking your boss a …

Self-esteem

Steve Jobs Knew How to Write an Email. Here's How He Did It

A detailed look at an old email from Steve Jobs teaches some important lessons.<p>Undoubtedly, Apple co-founder and visionary Steve Jobs wrote several thousands of emails throughout his life. Relatively few of them have been shared with the public, and most of those are short responses to customer …

The Best Salespeople Never Make These 5 Mistakes

You'll see a big sales increase when you stop making these common mistakes.<p>No matter what type of business you're in, sales is the lifeblood of your business. We are constantly selling ourselves, and closing a deal requires a solid understanding of the art of selling.<p>Yet when I think about it, the …

Selling

How to backup and wipe your old iPhone or iPad before selling it or passing it on

While those who receive iPhones and iPads this holiday season may be quick to set up their shiny new device, not everyone puts as much thought into …

Selling

How to Stop Apps from Downloading on All Devices

This is an issue I’ve had for a long time, but I could never figure out the solution until recently. When using my iPhone, I often download apps to try out. I may download ten apps and delete eight of them by the time I’m done testing them out. But later, when I unlock my iPad, all of the apps I …

Getting to Know Your New iPhone X - What's Different

Rumors originally suggested the iPhone X would be tough to get through the holidays, but Apple significantly ramped up supply, so it's been relatively easy to get a new iPhone X ahead of Christmas.<p>That means lots of new iPhone X devices are getting unboxed today, and if you're coming from an iPhone …

How to check if Apple is slowing your old iPhone

In a recent statement, Apple has officially confirmed that yes, it is technically slowing down some old iPhones. Before you freak out, realize that …

How to Help Your Sales Team Close Deals With Content

As marketers, we spend a lot of time planning, writing, and experimenting with content to grow our audience and get prospects into our sales reps’ …

Marketing

17 Lead Generation Tactics Every Marketer Should Try

<i>By Brooke B. Sellas, {grow} Contributing Columnist</i>2018 will be the year marketers focus on lead generation and ROI.Sure, that’s a strong statement, …

Marketing

What Failure Actually Says About Your Future

Your biggest mistakes might hold the secret to your success.<p>Let's play fortune-teller, shall we? Imagine a businessman barely scraping by every month. Instead of paying rent, he sleeps in the office to save money. Then one day, the board fires him from his own company electing a new CEO to run it. …

This solar hydropanel can pull 10 liters of drinking water per day out of the air

<b>SOURCE is a solar-powered and self-contained device capable of harvesting up to 10 liters of clean drinking water per day from the air.</b><p>By harvesting …

5 Winning Examples of Sales Emails Done Right

Success your failure in your sales email campaign all comes down to copy<p>According to Tellwise, the average consumer gets over 100 emails per day, but opens just 23% and clicks on only 2%. When you're sending a sales email, you need to be part of that 2%.<p>But how do you get someone to not only read …