Yasin Aydin

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How to Create Your Content Marketing Plan

Content marketing is crucial to developing a worthwhile Internet presence for your blog, website or business. Content marketing helps increase …

The 5Cs of Really Great Content Marketing

73<p>SHARES<p>h1 People don't read ads. People read what interests them – sometimes it's an ad.<p><i>Howard Gossage, advertising innovator</i><p>Unlike other Internet …

Create Precise Buyer Personas With SEO Data: A 10-Step Guide

Is your content underperforming? If so, your buyer personas may be to blame. Below I’ll show you why, and teach you how to build precise personas …

The 10 Commandments of Great Copywriting

Follow these tips to help you create clear, concise, lively writing that captures your e-mail readers' attention.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>E-mail marketers use many strategies to improve the effectiveness of their campaigns, but one area often overlooked is what …

Marketing

How to Persuade Your Boss to Focus on Content Marketing

Content marketing is an essential part of branding your company, but it (unfortunately) often gets placed at the bottom of a “to do” list, …

Content Marketing and Site Architecture: Semantic Hub and Spoke For The Win!

If you’re a content, inbound, or SEO veteran, you know all about the hub and spoke design. If you don’t, pay very close attention! It’s been written …

Content Performance Issues? These are the Remedies

Let’s first start with what we know. We know that one in three marketers believe their content marketing efforts are effective. While 33% is …

Marketing

9 Steps To Creating Engaging Content [INFOGRAPHIC]

By Mari Smith<p>In Content Marketing, Social Media<p>43<p>[Adorable girl image via Shutterstock]<p>[Guest blog post by Craig Silverman]: Great content can spark …

New Google+ Website Plugins: This Week in Social Media

Shares 2K<p>Welcome to our weekly edition of what’s hot in social media news. To help you <b>stay up to date with social media</b>, here are some of the news …

5 Tips to Bring New Life to Your Social Profiles

When was the last time you updated your social media profiles?<p>Are they starting to feel drab or dated?<p>Your social profiles may be in dire need of a …

Social Media

Content Marketing vs. SEO: The Truth Behind A Ridiculous Debate

The headlines read…<p>Content marketing usurps SEO…<p>Content marketing has killed SEO…<p>Content marketing overtakes SEO…<p>The word “versus” often appears …

4 Ways to Dominate Your Market with Publishing

I recently celebrated my sixth year as an entrepreneur. What an interesting road it has been.<p>Even before taking the plunge in 2007, I spent years …

Marketing

Build a Brand Content Empire: What You Can Learn From LEGO

<i>In the 1980s and 1990s, LEGO faced a tremendous threat from competing construction toys. After all, the very simplicity of LEGO’s building blocks</i> …

Original Content Marketing Research

Annual Research: Content Marketing Budgets, Benchmarks and Trends<p>Since 2010, CMI has surveyed B2B, B2C, and nonprofit marketers to uncover insights …

4 Truths About Content Marketing Agencies Today

Have you noticed the recent proliferation of “content marketing agencies” popping up on the scene?<p>You may be wondering why, but this trend has been …

8 Remarkable (and Stolen) Content Marketing Ideas

“<i>Your idea isn’t new. Pick an idea; at least 50 other people have thought of it. Get over your stunning brilliance and realize that execution matters</i> …

Why good copy will always turn features into benefits

April 26, 2013 | By Glenn Fisher | 5 Replies More<p>Whenever I’m looking to take on a trainee copywriter, one of the tasks I always set is the same. …

Copywriting Infographic: Direct-response sales letter structure

February 2, 2013 | By Glenn Fisher | 1 Reply More<p>Take a look at this copywriting infographic…<p>Of course, there are many weird and wonderful ways to …