Joel Szymanski

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5 great smartphone apps for outdoor enthusiasts

When the iOS App Store first burst onto the scene back in 2008, “There’s an app for that” soon became a common expression. Fast-forward seven years …

The 10 Pillars To Creating a Personal Brand in a Digital World

Ever Googled yourself? What did you see? Did you like your web “you”?<p>That’s the only way some people see you today in a digital world.<p>You are defined …

Marketing

Buy Experiences, Not Things

Live in anticipation, gathering stories and memories. New research builds on the vogue mantra of behavioral economics.<p>Forty-seven percent of the time, the average mind is wandering. It wanders about a third of the time while a person is reading, talking with other people, or taking care of …

The Pacific Northwestern Lodge You've Been Dreaming Of

When I lived in Seattle, it seemed everyone had a story about Salish Lodge & Spa, located atop Snoqualmie Falls some 30 miles east of the city. For some, it was an over-the-top wedding venue. For others, it was an upscale home base for a weekend of hiking, fly fishing, and escaping the city. The …

Twin Peaks

3 Signs Your Content is Too Sexy to Be Taken Seriously - Copyblogger

When you’re deciding what content to create for your business, the lure of sexy is tempting.<p>A new “Top 10” post goes viral. Or maybe a controversial …

Content Marketing

How to Step Up Your Social Media Game For Your Business or Group

For most people, social media is a fun time waster or a way to keep up with an extended network of friends. If you're running a business or promoting …

Social Media

Facebook Moves to Single-Column Timelines for Pages

Facebook has announced a plan to revamp the look of Timelines on its Pages, moving to a one-column design more similar to the Timelines on individual …

18 Ways to Improve Your Facebook News Feed Performance

Shares 16K<p>Are you frustrated with Facebook’s frequent changes to the news feed algorithm?<p>Do you feel like you’re being forced to buy ads to reach …

My 5 Favorite Ways to Find Trending Topics

As good social media marketers, you know that a best practice to engage your audience and drive traffic to your website site is to cover hot topics, …

Infographics