Nilay Wani

86 Flips | 3 Magazines | 1 Like | 2 Following | 23 Followers | @yalinwani2014 | Keep up with Nilay Wani on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Nilay Wani”

Infographic: the evolution of search marketing

Search ad spending is predicted to grow 53% to a $56B industry between 2017 and 2021 (source: eMarketer, Aug. 2017). We polled search marketers on …

Internet Marketing

Bing partners with CBS Interactive in syndication deal

The deal is aimed at boosting mobile search volume and share for the Bing network. The post Bing partners with CBS Interactive in syndication deal …

Why We Are Not Happy Despite Our Well-Paying Jobs And Happening Social Lives

We live in a world of comforts. Our pizzas are delivered to us at our doorsteps; we are spoilt for choice in online shopping, choosing everything …

Bing Ads’ Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins

In a keynote discussion at SMX Advanced, Lynne Kjolso, general manager of global search sales and service at Microsoft, talked about how Bing Ads is …

Official: Google is rolling out green “Ad” label globally

In April, Google users in many countries began seeing green “Ad” labels instead of yellow ones next to text ads in Google search results.In the last …

The importance of micro-moments: The mobile customer journey

Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition. The post The …

Search Engines

Apple brings Siri to Mac, new exposure for non-Google search engines

Soon, you will finally be able to search the web from your Mac desktop -- and Google won't be a default provider. The post Apple brings Siri to Mac, …

Apple gets into the SEM business with paid-search for app developers

Apple is getting into the paid-search business. At next week’s WWDC, according to a report in The Verge, the company will unveil paid-search ads for …

Broad match: What is it good for?

Walk into any bar (or type your way into any digital space) where PPC people are gathered, and you will find a thousand different methods for using …

Google testing filter buttons for Shopping ads: Filter by local availability, top rated and more

Google has started testing product filter buttons for product listing ads in the search results, including a special “In Store” filter for Local …

Bing News launches PubHub, a portal for news publishers to submit their sites

Bing announced a new portal named Bing News PubHub at pubhub.bing.com.At the Bing News PubHub, publishers can submit their news sites to Bing for …

Google launches AdWords conversion data import solution for Salesforce

Google has launched a tool to connect AdWords conversion data to Salesforce so marketers can tie search campaigns to lead performance all the way …

Bing Ads now accepting signups for Shared Budgets pilot

Automatically redistribute budget across multiple campaigns. The post Bing Ads now accepting signups for Shared Budgets pilot appeared first on …

BrightSide — Inspiration. Creativity. Wonder.

How Will You Measure Your Life?

<i>Editor’s Note: When the members of the class of 2010 entered business school, the economy was strong and their post-graduation ambitions could be limitless. Just a few weeks later, the economy went into a tailspin. They’ve spent the past two years recalibrating their worldview and their definition</i> …

Brand queries: the AdWords performance illusion

Experienced marketers know that where high-consideration purchases are concerned, it’s normal for customer journeys and purchase cycles to take …

Google AdWords to break up tablet & desktop and enable a mobile base bid

ouh_desire / Shutterstock.comGoogle has announced a significant change that will give advertisers more control over device-level bidding in AdWords. …

Official: Google to roll out Expanded Text Ads for all devices

AmsStudio / Shutterstock.comAs we reported earlier this month, Google has been testing longer text ads in search results across devices. On Tuesday, …

AdWords

Google has measured 1 billion+ store visits from AdWords ads globally

To help close the online-to-offline attribution gap, Google introduced store visits tracking and measurement in AdWords in December, 2014. Since that …

AdWords

Google says 20 percent of mobile queries are voice searches

Alexander Supertramp / Shutterstock.comEarlier today, Google CEO Sundar Pichai announced during his Google I/O keynote that 20 percent of queries on …

Google continues testing new search results interfaces, including wider & card–styled results

Google is constantly playing around and testing user interfaces for their search results and other services. Just recently, we captured them testing …

AdWords

Google just revealed its strategy to rule the post-search world. Will it work?

MOUNTAIN VIEW, Calif. — Google CEO Sundar Pichai had good reason to be excited Wednesday. Pichai, who is probably most often described as "subdued," …

Apps

Windows 10 Now on 300 Million Active Devices – Free Upgrade Offer to End Soon

As we near the one year anniversary of the availability of Windows 10, we’re excited to share that Windows 10 is now running on 300 million active …

The Basics Of Setting Up A Paid Search Campaign

For those that are new to the world of paid search, gathering up the courage (and time) to develop an online paid search ad strategy can feel like a …

Callout and Review extensions now available in Bing Ads

Advertisers can add the extensions at the campaign and ad group levels. The post Callout and Review extensions now available in Bing Ads appeared …

Google Shopping ads so hot right now: the meteoric rise of PLAs

Google Product Listing Ads have been around quite a while, having rolled out to all US advertisers in 2011.Since then, we’ve seen incredible growth …

Is your brand prepared for voice search? 3 steps to get the conversation started

As voice search becomes more widely adopted, what can search marketers do to prepare? Columnist Purna Virji discusses how to adapt to this growing …

Microsoft and Google agree to end all regulatory complaints against each other

Microsoft and Google have reached an agreement to end all regulatory complaints against each other around the world, and have agreed to work together to settle any future issues themselves before filing official complaints.<p>In a statement to <i>Recode</i>, Google and Microsoft said the companies should be …