Yudhi Aldha

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When Everyone Is Doing Design Thinking, Is It Still a Competitive Advantage?

Design thinking has come a long way since I wrote about it here in 2008. The most valuable company in the world places design at the center of everything it does. Designers are on the founding team of countless disruptive startups. Domains such as healthcare, education, and government have begun to …

Design Thinking

The Explainer: Design Thinking

Popularized by <b>David M. Kelley</b> and <b>Tim Brown</b> of IDEO and <b>Roger Martin</b> of the Rotman School, design thinking has three major stages.

Design Thinking

Well-Designed: How to Use Empathy to Create Products People Love

Most companies consider strong product management to be the “glue” that holds together products as they are being conceived of and built. They treat …

How Indra Nooyi Turned Design Thinking Into Strategy: An Interview with PepsiCo’s CEO

Just a few years ago, it wasn’t clear whether Indra Nooyi would survive as PepsiCo’s CEO. Many investors saw Pepsi as a bloated giant whose top brands were losing market share. And they were critical of Nooyi’s shift toward a more health-oriented overall product line. Prominent activist investor …

Nelson Peltz

Design for Action

Throughout most of history, design was a process applied to physical objects. Raymond Loewy designed trains. Frank Lloyd Wright designed houses. Charles Eames designed furniture. Coco Chanel designed haute couture. Paul Rand designed logos. David Kelley designed products, including (most famously) …

Design Thinking

Design Thinking Comes of Age

There’s a shift under way in large organizations, one that puts design much closer to the center of the enterprise. But the shift isn’t about aesthetics. It’s about applying the principles of design to the way people work.<p>This new approach is in large part a response to the increasing complexity of …


A Brief History of Digital Art

<b>From risqué low-fi computer drawings at Bell Labs and Andy Warhol experiments on a Commodore Amiga to trippy selfie videos commissioned by Stella</b> …

The Ultimate Cheat Sheet For Selling Anything…10 Sales Strategies That Actually Work | Small Business Marketing Resources

“Adults sell for today. Professionals sell for life.” – James Altucher<p>Below are 10 sales strategies that I happen to like from a person you’ve …

Small Business

30 Marketing Ideas To Increase Sales For Your Small Business

32 Productivity Tips From The World’s Top Designers

Designers from Google, Argo, Work & Co., ustwo, Sagmeister+Walsh, OKFocus, and more tell us how they stay focused and keep innovating.<p>Even if you’re working your dream job, staying productive can be tough. That’s why designers are such productivity experts: time after time, they overcome the …

Stefan Sagmeister

The 5 Daily Rituals That Will Make You Happy

You know what percentage of people are really happy? Not “oh, life is pretty good”, I mean people who are <i>flourishing</i>. They feel their lives are …


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3 Of Ray Eames’s Unsung Influences On Modern Design

A look at how the feminine half of the famous husband and wife team shaped the Eamesian principles of design.<p>Charles and Ray Eames were partners in life and in work. Yet throughout their joined careers, Charles often served as the mouthpiece for all things Eames. For example, in the 1972 …

Jackson Pollock

Your Cheatsheet For Creating Memorable Design

Our memories of experiences–more than the experiences themselves–drive decision-making. Jeremy Finch of Altitude explains how to incorporate this into your business.<p>What we experience and what we remember about what we’ve experienced are two totally different things. Most product design efforts are …

Nobel Prize