Bora Yalcin

24 Flips | 3 Magazines | 9 Likes | 1 Following | @yalcinb | Keep up with Bora Yalcin on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Bora Yalcin”

How Companies Can Attract the Best College Talent

Over the past year, my firm Collegefeed met with more than 300 companies to understand their college hiring strategies and tactics — from employers with large university hiring infrastructures to recently funded start-ups looking to hire fresh grads, interns, and young alum.<p>Not surprisingly, 84% …

5 Things Really Charismatic People Do

Some people are likable, but others have great charisma. Here is how you can recognize and achieve the difference.<p>You feel charisma the moment it enters the room. It's not just that someone is likable. Charismatic people draw attention. They automatically energize you and motivate you to step up, …

5 Steps to a Successful Business Blog

Everyone is blogging but few people are doing it successfully. Here's a step-by-step method for building a blog that helps you achieve all your business goals.<p>It has become rare to find a business owner or executive who doesn’t blog. Unfortunately, most of their efforts continue to fall short. It …

3 Powerful (and Ethical) Leadership Lessons from 'House of Cards'

Frank Underwood isn't a great person to emulate, but the popular Netflix show does teach some valuable management lessons.<p><i>House of Cards</i> has been called power-trip porn--and with good reason. Its main character, Frank Underwood, is the king of two-faced trickery. He'll give you a vigorous greeting …

How to Change Someone's Mind

Contrary to what you might think, providing evidence just isn't the right way to be more persuasive. Try this instead.<p>In business, it's not unusual be confronted with a decision that somebody else has made but which you would like to change. Your first impulse is probably to present evidence that …

6 Tips For Using Social Media to Boost Sales

It's vital to take advantage of LinkedIn and Twitter to connect with prospective customers and stay on the radar of previous ones.<p>Whether you're a sales manager or sales rep, chances are you've heard of social selling. At first glance the trendy phrase is intuitive--selling via social media …

My 3 Biggest Mistakes Generating New Business (And What I Learned From Them)

Every entrepreneur has made a blunder or two while trying to win new customers. If you're lucky, you can use the lessons you pick up to succeed the next time around.<p>Napoleon had Waterloo. Lee had Gettysburg. Custer had the Little Bighorn.<p>After his blunder, Napoleon was sent into exile. After …

How to Make the Most of the First 24 Hours of Crowdfunding

Here are three tips from companies that saw their campaigns off to a runaway start.<p>Ideally, you want contributions to your first crowdfunding campaign to take off like a snowball falling downhill. What's not so obvious is just how crucial the first few hours, even minutes, of the campaign are to …

Your Complete Guide to Pinterest Marketing

Pinterest users are primed and ready to buy. If you're not yet marketing to them, you should. Get started with these tips.<p>No time or resources to create or enhance your presence on Pinterest? I have a few stats that might just change your mind.<p>According to Sprout Insights, Pinterest's share of …

One Habit That Will Immediately Improve Your Sales

Losing sleep over how you're going to close the next deal? Be like Trump and build this habit instead.<p>Businesspeople probably spend more time trying to learn about how to improve their sales performance than they do on any other subject. The reason is clear--if you can’t sell effectively, you won’t …

9 Things Great Leaders Do in Difficult Times

Do you know what to do as a leader when you're suddenly under fire? Here's a guide from someone who led in a real firefight.<p>Great leadership seems easy when things are good and everybody's happy. When times grow tough, however, a leader's true colors are revealed.<p>Ten years ago, a group of U.S. …

The Biggest Mistake You're Making in Social Media

Want to succeed in social media marketing? Odds are good you're missing your best opportunity to drive revenue.<p>A recent report, called the "State of Social Media Marketing," compiled by social-analytics company socialbakers, released loads of data about the social strategies of brands across 80 …

Jimmy Kimmel's Lessons on Viral Videos

Widely shared videos can provide a great marketing boost, but planning them shouldn't take you away from your core business, the talk show host says.<p>With a YouTube channel that has garnered nearly a billion views, late-night talk show host Jimmy Kimmel clearly knows a thing or two about getting …

How to Sell to Those Hard-to-Reach Millennials

Members of the 18-to-36-year-old demographic spend most of their day consuming media, but they value user-generated content above all other forms, a new study finds.<p>Millennials' spending power and influence offer vast business opportunities, but as technology and communication have evolved, …

Hate Selling? How to Get Over It--and Get Good at It

Not to worry: The hate will disappear once you realize that selling doesn't mean acting like a salesperson.<p>If there's any belief that guarantees failure it's "I hate selling." Nobody ever gets good at something that they hate, and if you can't sell your ideas, yourself, and your products, you'll …

10 Principles for the Best Sales Pitch Ever

The best pitches don't feel like pitches. Check out this highly successful sale, broken down by the 10 elements that made it work.<p>Meghan called. She was a high school senior, my daughter's friend and classmate. She had a summer job selling for a cutlery company, and wanted to "practice" her …

How to Use Gamification to Build a Purpose-Driven Company

Most companies want to engage employees in purposeful work. That's not always an easy task, but here's how gamification can help.<p>Knowing your purpose is core to living a full life. Unfortunately, many people wander around never understanding their purpose or if their work and life make a difference …

Employee Engagement

How to Target the Coveted College Market

Students have a natural in on campus: access. Here's how they've learned to overcome empty pockets, high turnover, and other challenges.<p>There's nothing new about college students launching businesses that appeal to their classmates. After all, seasoned entrepreneurs will often say success comes …

Why Alibaba's Giant IPO Could Launch U.S. Businesses

China leads the pack, but other countries are listing on U.S. exchanges too. That could create more interest in your company.<p>In the immortal words of a prominent American newspaperman, foreign companies are heeding the call: "Go West, Young Man."<p>Specifically, more overseas companies are filing for …

Venture Capital

This Woman's Massive Instagram Following Helped Her Launch a Business

This story originally appeared on Business Insider <br>When Laura Kasperzak began an Instagram account to document her yoga practice, she had hoped to get 100 followers.<p>Now, more than 600,000 people look for her daily updates, either photos or videos of her in insanely difficult yoga poses, while …

New Jersey

How 'The Wolf of Wall Street' Helped Me Increase My Sales by 50 Percent

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I never watch movies expecting to be inspired professionally, but one scene in <i>The Wolf of Wall Street</i> struck me like a lightning bolt. I couldn’t stop thinking about it, and I couldn’t wait to implement what I had been reminded of: The …

Wall Street

Social Media is Great, But Don't Forget Old School Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you're only marketing your brand online, you're missing out on a sizable chunk of potential customers.<p>A recent Pew study found that 73 percent of surveyed people 18 years of age and older use social media. But entrepreneurs and …

Marketing

Why Your Ecommerce Site Is Losing Money (Infographic)

A customer clicked on your website, found items they want to buy and even added them to his shopping cart. However, you aren't out of the woods yet – you still need him to checkout, or all your hard work has been for nothing.<p>A whopping 67.9 percent of shopping carts are abandoned prior to checkout, …

6 Tips for Wooing Customers With an Enchanting Business Blog

This story originally appeared on KISSmetrics<p>Let’s admit it. Blogging can be difficult. And we all wonder sometimes whether it’s worth all the effort.<p>Can you really create a business blog that generates an endless stream of leads and customers? Can you write a business blog so good that readers …

Marketing