Bora Yalcin

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How Companies Can Attract the Best College Talent

Over the past year, my firm Collegefeed met with more than 300 companies to understand their college hiring strategies and tactics — from employers with large university hiring infrastructures to recently funded start-ups looking to hire fresh grads, interns, and young alum.<p>Not surprisingly, 84% …

5 Things Really Charismatic People Do

Some people are likable, but others have great charisma. Here is how you can recognize and achieve the difference.<p>You feel charisma the moment it enters the room. It's not just that someone is likable. Charismatic people draw attention. They automatically energize you and motivate you to step up, …

Team Building

3 Powerful (and Ethical) Leadership Lessons from 'House of Cards'

Frank Underwood isn't a great person to emulate, but the popular Netflix show does teach some valuable management lessons.<p><i>House of Cards</i> has been called power-trip porn--and with good reason. Its main character, Frank Underwood, is the king of two-faced trickery. He'll give you a vigorous greeting …


How to Change Someone's Mind

Contrary to what you might think, providing evidence just isn't the right way to be more persuasive. Try this instead.<p>In business, it's not unusual be confronted with a decision that somebody else has made but which you would like to change. Your first impulse is probably to present evidence that …

Critical Thinking

6 Tips For Using Social Media to Boost Sales

It's vital to take advantage of LinkedIn and Twitter to connect with prospective customers and stay on the radar of previous ones.<p>Whether you're a sales manager or sales rep, chances are you've heard of social selling. At first glance the trendy phrase is intuitive--selling via social media …

Public Relations

My 3 Biggest Mistakes Generating New Business (And What I Learned From Them)

Every entrepreneur has made a blunder or two while trying to win new customers. If you're lucky, you can use the lessons you pick up to succeed the next time around.<p>Napoleon had Waterloo. Lee had Gettysburg. Custer had the Little Bighorn.<p>After his blunder, Napoleon was sent into exile. After …

Business Strategy
Crowd Funding

Your Complete Guide to Pinterest Marketing

Pinterest users are primed and ready to buy. If you're not yet marketing to them, you should. Get started with these tips.<p>No time or resources to create or enhance your presence on Pinterest? I have a few stats that might just change your mind.<p>According to Sprout Insights, Pinterest's share of …


One Habit That Will Immediately Improve Your Sales

Losing sleep over how you're going to close the next deal? Be like Trump and build this habit instead.<p>Businesspeople probably spend more time trying to learn about how to improve their sales performance than they do on any other subject. The reason is clear--if you can’t sell effectively, you won’t …

Tony Robbins

9 Things Great Leaders Do in Difficult Times

Do you know what to do as a leader when you're suddenly under fire? Here's a guide from someone who led in a real firefight.<p>Great leadership seems easy when things are good and everybody's happy. When times grow tough, however, a leader's true colors are revealed.<p>Ten years ago, a group of U.S. …


The Biggest Mistake You're Making in Social Media

Want to succeed in social media marketing? Odds are good you're missing your best opportunity to drive revenue.<p>A recent report, called the "State of Social Media Marketing," compiled by social-analytics company socialbakers, released loads of data about the social strategies of brands across 80 …

Public Relations

Jimmy Kimmel's Lessons on Viral Videos

Widely shared videos can provide a great marketing boost, but planning them shouldn't take you away from your core business, the talk show host says.<p>With a YouTube channel that has garnered nearly a billion views, late-night talk show host Jimmy Kimmel clearly knows a thing or two about getting …

Jimmy Kimmel
Public Relations

10 Principles for the Best Sales Pitch Ever

The best pitches don't feel like pitches. Check out this highly successful sale, broken down by the 10 elements that made it work.<p>Meghan called. She was a high school senior, my daughter's friend and classmate. She had a summer job selling for a cutlery company, and wanted to "practice" her …

Employee Engagement
College & University
Venture Capital

This Woman's Massive Instagram Following Helped Her Launch a Business

3 min read<p>This story originally appeared on Business Insider <br>When Laura Kasperzak began an Instagram account to document her yoga practice, she had hoped to get 100 followers.<p>Now, more than 600,000 people look for her daily updates, either photos or videos of her in insanely difficult yoga poses, …


How 'The Wolf of Wall Street' Helped Me Increase My Sales by 50 Percent

I never watch movies expecting to be inspired professionally, but one scene in <i>The Wolf of Wall Street</i> struck me like a lightning bolt. I couldn’t stop thinking about it, and I couldn’t wait to implement what I had been reminded of: The dire importance of selling. And, I’m proud to say that just …

Social Media is Great, But Don't Forget Old School Marketing

Marketing Consultant<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you're only marketing your brand online, you're missing out on a sizable chunk of potential customers.<p>A recent Pew study found that 73 percent of surveyed people 18 years of age and older use social media. But …


Why Your Ecommerce Site Is Losing Money (Infographic)

Reporter<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A customer clicked on your website, found items they want to buy and even added them to his shopping cart. However, you aren't out of the woods yet – you still need him to checkout, or all your hard work has been for nothing.<p>A …


6 Tips for Wooing Customers With an Enchanting Business Blog

This story originally appeared on KISSmetrics<p>Let’s admit it. Blogging can be difficult. And we all wonder sometimes whether it’s worth all the effort.<p>Can you really create a business blog that generates an endless stream of leads and customers? Can you write a business blog so good that readers …