Fredrik Thor

12 Flips | 1 Magazine | 1 Like | 10 Following | 2 Followers | @xxfredrikthor | Keep up with Fredrik Thor on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Fredrik Thor”

Consumer Journey - hur ser dina kunders resa till köpet ut?

Consumer Journey handlar om att förstå kundens olika vägar till beslut under köpprocessen, dvs var när och hur kunden beslutar sig inför ett köp och …

I vilka situationer ska kunden handla av dig?

Vägen till konsumenternas hjärta har sett olika ut under åren som gått. Under välståndsåren på 50- och 60-talet sprutade industrierna ut nya …

Improve Your Storytelling (in 15 Minutes)

<b>I like to think about how to tell better stories.</b><p>So this weekend, I’ve found that winning an imaginary lottery, Finding Nemo and Billy Idol all have …

4 Things I’ve Learned from 2,000+ AdWords Audits

In the last 2 years, I’ve audited a lot of AdWords accounts. And, after reviewing thousands of accounts, you start to notice a few …

16-Step Blueprint to Master Your Digital Marketing in 2016

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>“Most people overestimate what they can do in one year and underestimate what they can do in 10 years.”</i><p>Entrepreneurs might politely disagree with the aforementioned quote from Bill Gates. There is a heck of a lot that you can accomplish …

The Brand Brief Behind Nike’s Just Do It Campaign

Just Do It is an example of a brand campaign that tapped deeply into the authentic character of Nike’s brand values and brand purpose. But, few …

11 Charts that Predict the Future of Marketing

Marketers will be challenged to push the envelope in 2015. Brands are rethinking their agency relationships in favor of more cost-efficient …

Identify the Marketing Metrics That Actually Matter

The Internet of Things will collect and transmit unprecedented amounts of data. This poses a big problem for marketers, who can end up down a rabbit hole of fruitless information. Now, more than ever, marketers need to be measuring the right things. However, too many executives rely on metrics that …

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This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.<p>It is Guardian News and Media policy to take down paid-for content at the end of these deals.<p>Click here for more on our commercial content guidelines.<p>If you want to …

9 big takeaways from last week’s #MarTech conference

Wow. Last week’s <b>MarTech Conference</b> was an awe-inspiring two and a half days for me. I am immensely grateful to the 29 speakers, 67 exhibitors and …

Determining which PR metrics matter

Metrics for public relations work have evolved significantly in the digital era. The metrics that PR pros held dear for years have been almost …

How to Use Brand Emotions to Make Your Brand Come Alive | Inc.com

<b>Your brand is simply the emotional associations and gut level "sense" of how your company, product, or service is intuitively perceived by your market.</b><p>So how do you actually work with this--use this--in the real world to help shape the way your staff, your customers, and your market see your …