Xuecong Pang

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5 Incredibly Effective Ways to Work Smarter, Not Harder

Small changes. Big results.<p>Regular readers know I definitely believe in the power of hard work. As Jimmy Spithill, skipper of Team Oracle USA, says, "Rarely have I seen a situation where doing less than the other guy is a good strategy."<p>But we can all work smarter, too. And clearly we all want to, …

Time Management

12 Writing Exercises That Will Transform Your Copy Today - Copyblogger

Effective copywriting boils down to one thing: keying into your prospect’s overriding need.<p>Your headline is the means of stopping your prospect in …

3D Cat Furniture Set: Modular Hangouts for Walls & Ceilings

Furnishings for felines are nothing new, but this one-stop shop provides modular bridges, beds, posts and platforms designed as a kit-of-parts …

Darkened Cities: Urban Skylines Minus Light Pollution

What would your city look like if it went completely dark? Words like majestic, awe-inspiring and magical come to mind – not as descriptions for the …

Could This Headline Technique Double Your Click-Throughs Too? - Copyblogger

It was a slow morning in my feedly folder for content marketing.<p>My eyes skimmed headline after headline. There was nary a flinch from my oft-twitchy …

Content Marketing

The 5 Most Persuasive Words in the English Language - Copyblogger

When it comes to assembling persuasive copy, like any other construction job, you need to rely on your skills, experience, and <i>toolbox</i>.<p>The toolbox of …

Why You Can't Resist Persuasive Techniques (Even When You Spot Them) - Copyblogger

I am such a sucker.<p>Every year around the same time, <i>the</i> catalog comes in the mail. And every year, I think “maybe I’ll skip ordering this year. Maybe …

Storytelling infographic : What really makes a good story?

In a recent post, I noted that the term ‘storytelling’ is being applied to more and more types of content, not all of them proper stories. On top of …