Xavier Toledo

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Want customers to remember your brand? Social video’s the key

The explosion of the 'social' Internet has provided content creators, marketers and advertisers with a cost effective way to distribute and share online video. And unlike traditional advertising, online video lets them target their audience and measure its impact through analytics.<p>Social video is …

Social Media Marketing

Why more companies should encourage their employees to use social media

Meetings around the watercooler or over lunch are as traditional as the workplace suit and tie. But today, companies are looking for more innovative ways to bring employees together. Connecting people with different kinds of knowledge fosters new services and ideas, says Paul Leonardi, a professor …

Employment

What Social Media Platforms Are Right For Your Brand?

Brands and businesses that are invisible on social media will miss a chance at engagement that their competitors might seize. More importantly, there are already well-known cases of brands that successfully revitalized their images or launched themselves thanks to social media wins. The benefits to …

Public Relations

It's Mobile's Turn [Video Infographic]

Nearly all chief technology officers (CTOs) say mobile is a priority and they will be dedicating resources to it, according to the data highlighted …

How Virtual Reality Can Curb Your Social Anxiety

Here’s how it works. Using a Microsoft Kinect or Asus Xtion Pro Live camera, Xenodu’s software extracts patients from their background and inserts …

Virtual Reality

Instagram Will Get Video On June 20

We’ve been working on getting more details on a press event that Facebook is having this week. Earlier, we wrote it could launch a news-reading app, but we have since heard more details that point to something else entirely. On June 20, a source says Facebook will unveil that Instagram, its popular …

Digg's Google Reader replacement beta opens on June 26th, friends and family get access on the 19th

Digg -- yes, <i>that</i> Digg -- has a replacement in the works for Google Reader, and it looks like it'll arrive just ahead of the final days of Google's RSS aggregation service. The service, which uses the same API as Reader, is planning a public beta starting on June 26th; a "friends and family" beta …

Google's New Trend Visualizer Is a Truly Beautiful Thing

Google's been logging data about hot trends ever since you started tip-tapping search terms into its front page, but now it's gone and made it look …

How social media giants do search

Prev.<p>[Title for Previous Page]<p>Next<p>[Title for Next Page]<p>May 24, 2013<p>VIEW SINGLE PAGE<p>Did you know that social media consumes nearly one-fifth of the …

How to Become a Social Media Marketing Expert - Infographic

Many words and phrases are trotted out by self titled social media marketing experts that are tossed around so much they lose their meaning and …

12 Ways to Delight Your Social Media Community & Audiences

What do you think of when you think of the word “delight?” Some may think of a huge ice cream cone. My 9 yr old son may think of a $50 gift card to …

The 3 Biggest Mistakes Companies are Making on Social Media Right Now

When you think of social media, the first thing that comes to mind is probably Facebook. That’s no surprise considering that as of April 2013, …

How not to be a 'creeper' on social media - TODAY.com

James Braund / Today<p>Just met a really interesting guy or gal? These days, the first thing most people do is turn to social media to find out everything they can about the person. But this can lead to disaster—and quickly get you labeled as a creeper. First date? It's not going to happen if you're …

Curb Your Enthusiasm

YouTube Subscriptions and Other News You Need to Know

Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world.<p>Today, we're …

Twitter Vines Get Shared 4x More Than Online Video

Marketers love them some Twitter Vines—and for good reason, it turns out. Unruly Media's research reveals that branded Vines (see Doritos example …

Advertising Industry