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Snapchat’s ad sales strategy follows Facebook’s playbook

Snapchat doesn’t have to make up the advertising playbook as it goes; it has found a blueprint that works just fine: Facebook’s. As the messaging and …

Suddenly Everybody Is Obsessed with A.I.—Even If Investors Don’t Get It

Many still don’t understand the emerging industry.<p>As Silicon Valley investors and tech giants continue to pour cash into burgeoning artificial intelligence technologies such as machine learning and chatbots, the relatively nascent A.I. industry is emerging as the latest mega-hot new ticket in …

Artificial Intelligence

World’s Coolest Imam Fights Radicalism With Snapchat

Suhaib Webb says “human interactions dismiss fear.”<p>What’s it like to be denounced by the Islamic State? “To be honest, I think it’s an honor,” said American imam Suhaib Webb -- who was called a <i>murtadd</i>, or apostate, in the latest issue of <i>Dabiq,</i> the ISIS propaganda magazine. “To be denounced by a …

The Most Serious Threat Facing the Auto Industry? Carpooling

In under two years, app-powered carpooling has become mainstream. UberPOOL rides now account for 20 percent of all Uber rides worldwide, according to …

Automotive Industry

7 Ways to Rock at Snapchat Marketing

Want to tap into the power of Snapchat for your brand? Follow these tips.<p>As an online marketer, you're probably used to hearing about the "next big thing" in social media. The next network that could rival Facebook, unseat Twitter and so on.<p>While it's true that many platforms are no doubt …

Human obsolescence: Are we ready for an artificially intelligent future?

“Enjoy your com-FORT-able stay,” says a robot front-desk clerk at Japan’s Robot Hotel. Do you thank the robot for its awkward salutation? Or maybe you hesitate for a moment before shuffling off in silence. If our digital screens are separating us from human interaction, you better believe AI will …

The Fierce Triumph of Loneliness

Why My Elementary School Kids Won’t Be Doing Their Homework

Dear Kindergarten/Second-Grade Teacher:<p>You may have noticed that we haven’t been handing in our “homework packets” for the last couple of weeks. I’d …

Welcome to the post-app world?

Tom Goodwin Contributor<p>Tom Goodwin is EVP, head of innovation at Zenith Media and the co-founder of the Interesting People in Interesting Times podcast and event series held at Soho House in New York.<p>More posts by this contributor:<p>The battle for consumers gets physical (instead of virtual)<br>• In the …

Most of big data is 'trash' says Netflix's Todd Yellin

Big data is mostly "trash" Netflix's vice president of product innovation, Todd Yellin has told BBC Click's Nick Kwek.<p>Describing personalisation across the internet as being in an "adolescence phase", Mr Yellin explained that big data was not the "magic mountain of gold" that people think it is.<p>Who …

How Climatic Stress Possibly Shaped Early Islam and the History of theMiddle East

<i>Shipwreck in the desert, by Carl Haag (1886)</i><p>The Middle Eastern desert has been among the regions worst hit by desertification and drought brought on by climate changes ever since the Dark Ages Cold Period (300-700). Though the volume of authentic geological data is far from sufficient to facilitate …

10 Silly Fun Science Experiments You Can Easily Do at Home

Other than youth and recess and summer vacation and nap time and candy and junk food and energy and fast metabolism and hope and excitement and …

These are the apps Apple thinks you should use to manage your money

1/<p>Robinhood lets you trade stocks without paying any fees.<p>Robinhood<p>Robinhood is an app built around one promise: no-fee stock trading. The app makes …

The Next Step in Animal Welfare? Breed a Better Chicken

A little-noticed program that was announced last week by the Global Animal Partnership, a nonprofit that works with farmers and retailers to improve animal welfare, asks chicken farmers to change the breeds of the birds they are raising to a more hardy, slower-growing breed. And it may just have …

Google's satellites will now do much more than just update your maps

Google likes maps. To make better maps, the company bought Skybox Imaging back in 2014, which helped to keep Google’s satellite imagery up-to-date, with nearly 100,000 images since the launch of the company’s first satellite.<p>Now Skybox Imaging wants to venture further than just helping keep your …

How to unlock your iPhone's secret emoticon keyboard @(・●・)@

You probably didn't know there's secret keyboard hiding in your iPhone with access to more than 100 emoticons.<p>After a few taps in your Settings — no …

Apps

How Twitter CEO Plans to Fix the Company

<b>By Erin Griffith</b><p>Illustration by Eddie Guy for Fortune<p>March 8, 2016, 6:30 AM EDT<p><i>How the media-juggernaut-turned-train-wreck is getting back on track</i> …

Conquering Pakistan's 'Killer Mountain' Nanga Parbat against all odds

<b>Islamabad:</b> Simone Moro stood atop Pakistan's "Killer Mountain" last week and observed the curve of the Earth – a view which had never been seen by …

The planet’s history of violence over 4,000 years in one simple map

Search the interactive map to see where major battles in history have occurred and the 'bloodiest' parts of the world<p>A new ‘geography of violence’ map reveals where in the world major battles in the past 4,000 years have taken place.<p>The interactive journey through 'every battle' has been created …

World History

Big picture: Pakistan's surging glaciers

<i>Every month, we round up some of the most strange, striking and plain stunning snapshots of the world around us. See more amazing images in the</i> …

Does Mark Zuckerberg Want to Take Over the Television Industry?

Facebook appears to be making a major play for the live-T.V. space.<p>Facebook C.E.O. <b>Mark Zuckerberg</b> has ambitions to make Facebook a destination for live-streaming content, but the company’s video potential could be even grander.<p>The social-media giant, with a market capitalization of around $311 …

Adventurer Encounters World’s Rarest Lemur During 1,600-Mile Trek

Welsh adventurer Ash Dykes just became one of the few people on the planet to ever see two of Madagascar’s rarest, most critically endangered …

Freelancers Will Soon Be Able To Use Instant Articles Too, And Get Paid By Facebook

Facebook's opening up of Instant Articles to 'all publishers' includes freelancers and amateurs and will likely lead to more quality content on the platform.<p>Facebook today said it plans to open up Instant Articles to all publishers, and as it turns out, it has a very wide definition of the word …

SEO Has Evolved To Search 'Experience' Optimization

The last few years, search engines such as Google, Bing, and even Apple, have been upgrading their algorithms and machine learning processes to account for the end-user’s experience. But, since their algorithms are built upon the work completed by automated crawling bots (pieces of software that …

SEO

Review: this exquisitely done astronomical clock for iPhone might cure your Apple Watch envy

It’s funny how the Apple Watch’s debut prompted Apple bloggers to become self-proclaimed horology experts. I never pretended to be one, but as an …

Secrets of the World’s 38 Species of Wild Cats

Changing Planet<p>© Emmanuel Keller, courtesy of Bloomsbury Publishing.<p>Perhaps the most popular pet on Earth, the family cat is a beloved member of countless households. Millions of others abandoned or strayed are flourishing independently outdoors, where they may pose serious threats to birds and …

Wildlife

16 theses on the future of mobile

In this post, then, I outline what I think are the 16 topics to think about within the current generation, outline the key issues for each of them, and then link to the things I've written in the last year or so that try to understand them. In January, I'll dig into some of the themes for the …

Mobile

Goats singing Christmas carols will put you in a festive mood

Along with cats, puppies and hamsters, goats are up among the most beloved animals of the Internet.<p>Their beautiful squeals have been featured in …

Apple names the best iOS apps of 2015

Apple on Wednesday announced its choices for the best iOS apps of 2015. Taking top honors was Periscope, an app Eddy Cue, Apple's senior vice …

Apps

This investment bank presentation helps explain the complicated digital marketing industry for normal people

The investment bank LUMA Partners created the widely known LUMAScape, which shows the myriad middlemen technology companies that sit between a marketer choosing to spend money on an online ad and that ad reaching the consumer.<p>Now LUMA Partners has created a new presentation that aims to demystify …