xavier crespo

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How to Make Marketing Videos that People Enjoy Watching

<i>This post first appeared on Vimeo.</i><p>It is a truth universally acknowledged that online video is taking over the world. Whether you work for a small business, an agency, or a global brand, get this — video, as a medium, will continue to grow in importance over the coming years. We know. We’re floored …

Keys To Brand Building: Innovation, Integration & Identity

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p>With the ever-growing popularity of entrepreneurship, it seems that more and more small and medium-sized enterprises (SMEs) are popping up around …

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Why Brands Should Focus on Videos As An Effective Marketing Tool

The basic premise that a video generates more buzz than a simple text post is universally acknowledged. Video Marketers are using this syllogism …