Xavier Marie

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Jameson and Absolut test new twists

When spirits makers want a quick hit, they often add a dash of vanilla or honey to the bottle and – voila, “innovation” is achieved.<p>That strategy …

Alcohol

21 Terms Every Whiskey Lover Should Know

The most important whisky jargon, from cooperage to small-batch, defined.<p><b>1. BEER</b><p>Whiskey is made from beer. Boring, sometimes weird beer, but beer nonetheless.<p><b>2. CASK STRENGTH</b><p>Whiskey bottled at the (high) proof at which it came out of the barrel. More expensive, ounce for ounce, but if you're …

Flavors

Jameson Irish whiskey introduces the Deconstructed Series - The Moodie Davitt Report

<b>The Deconstructed Series: a new travel exclusive range from Jameson</b><p>Jameson last week unveiled plans for its first global travel retail exclusive …

Why Have We Fallen Back In Love With Irish Whiskey?

It has had a turbulent history, but a younger generation of drinkers into its mixable qualities has bought Irish whiskey back center stage.<p>At the New …

New Jameson a lot like the old Jameson, but with a few twists

When did everything get so complicated? It used to be that when Oreo referred to a sandwich cookie, it consisted of two chocolate wafers with a sweet cream filling in between. Now there are 59 Oreo products including everything from pie crusts to ice cream cones. A Mountain Dew was a …

The World’s Best Bartenders Reinvent a Winter Classic

Irish Coffee is an ideal cold weather warming a cocktail, a mix of the buzz we crave with the caffeine boost we require.<p>There's a lot to love about …

[Li Wei & Pernod Ricard] The making-of | Pernod Ricard

A quoi sert le datalab de Pernod Ricard

A lire aussi<p>Le marché français de la data pèse 1,9 milliard d’euros en 2015 Comment Allianz joue des big data pour agir sur les comportements au …

Pourquoi Pernod Ricard a créé un « incubateur inversé

<b>Qui ?</b><br>Frédéric Levaux, Digital Practice Advisor, au sein de la cellule BIG (Breakthrough Innovation Group) mise en place par Pernod Ricard.<p><b>Quoi ?</b><br>Une …

Pernod Ricard attend une amélioration de sa performance aux USA | Actualités | Reuters

PARIS (Reuters) - Pernod Ricard s’attend à une amélioration de ses performances sur le marché américain en 2015-2016 et reste confiant dans un redressement à moyen terme de sa vodka Absolut.<p>Pernod Ricard s'attend à une amélioration de ses performances sur le marché américain en 2015-2016, premier …

Pernod Ricard déçoit en Chine, où il reste à la peine | Actualités | Reuters

par Pascale Denis<p>Alexandre Ricard, PDG de Pernod Ricard. Le groupe de spiritueux a accéléré le pas au deuxième trimestre de son exercice décalé grâce à des effets calendaires positifs, mais reste à la peine en Chine où il ne prévoit pas d'amélioration pour son année 2015-2016. /Photo prise le 11 …

Irish Distillers unveils Jameson Crested

Irish Distillers is launching a new premium Irish whiskey, Jameson Crested, and a new bottle design, globally from April

Whiskey

‘The right amount of craic’: Inside Jameson’s social strategy

Irish whiskey has attracted legions of American drinkers in recent years, who prefer its light-bodied sweetness to scotch’s smokiness and the rounder …

Whiskey

Why Product Thinking is the next big thing in UX Design

<i>Life’s too short to build something nobody wants…</i><p>When thinking of User Experience, we often think of a simple, beautiful, and easy to use feature-set …

Product Management

2 Eager Creatives Will Take Your Agency’s Cannes Lions Award on An All-Expenses-Paid Trip to NYC

Before you place your agency's shiny new Cannes Lions award on a shelf where it will no doubt gather dust, two U.K. creatives want to take that …

Cannes Lions

product design and invention

ABOUT WORK & PRESS EDITORIAL +1 650 776 7644 INFO@ARGODESIGN.COM<p>This is our article of faith. It's the aim we've set for our work. It's the reason …