Xang Thio

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8 Can't-Miss Off-Page SEO Strategies to Build Your Online Reputation

What is off-page SEO?<p>Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and …

SEO

How to Create Real Connection on Social Media

This guide illustrates how brands can use the pillars of openness, realness and empathy to create real connection on social to increase their …

Social Media

How to Use Content Curation for Your Blog and Social Media Marketing

<b>Content curation is one of the most powerful strategies in social media marketing. Sharing third-party content from relevant sources helps to turn</b> …

Social Media

How to Use Google’s New Free-to-Use Tool to Boost Your SEO

In the world of SEO, when Google announces a major update, your SEO plan can only <b>sink</b> or <b>swim</b>.In similar fashion to their recent update to AdWords and …

Google Search

Learn the Art of Marketing Your Brand with Little or No Budget

A few tricks that can help you push your brand ahead of the clutter with little or no money (sounds enticing, doesn't it?)<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>A lot of discourse gets thrown …

Customers

Branding in the Age of Social Media

In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out. A decade ago most companies were heralding the arrival of a new golden age of branding. They hired creative agencies and armies of technologists to insert brands …

Social Media

Applicable Psychology Hacks and Strategies for Digital Marketing

Pricing Hacks<p>Pricing hacks are everywhere. Think about the items at the grocery store that are ALWAYS 50% off, the weekly sales retailers send out, …

Digital Marketing

Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts and participating at live, in-person …

Social Marketing

The Future of Brand Storytelling and the Role That Data Plays

Brand storytelling is more important today than it’s ever been. And yet, effective storytelling and content marketing across channels is a very …

Digital Marketing

Infographic: How to write copy that compels action

The words you use matter when entreating customers to take action.<p>Direct response marketing helps brand managers gather audience feedback, increase …

Branding

One Decision Separates The Wealthy From The Non-Wealthy

“Courage can be developed. But it cannot be nurtured in an environment that eliminates all risks, all difficulty, all dangers. It takes considerable …

How To Foolproof Your Digital Marketing Strategy

Being in the industry for over six years and publishing my first book has taught me a lot about digital marketing. As an influencer, I’ve worked with hundreds of brands, a great number of fellow influencers and scores of digital marketers. One thing my career hasn’t afforded me yet is the ability …

Search Twitter More Efficiently with These Search Operators

There is a lot of information on Twitter. Use these search operators to help weed out the useful posts from the posts about what someone is having …

How to Focus on What’s Important, Not Just What’s Urgent

Do you get to the end of the day and feel that you’ve met your most pressing deadlines but haven’t accomplished anything that’s fundamentally important? You’re hardly alone. In a series of studies recently published in the Journal of Consumer Research, people typically chose to complete tasks that …

7 Important Digital Marketing KPIs for Small Business Owners

Updated June 20, 2018<p>Key Performance Indicators (KPIs) are measurable data that companies use to track and evaluate strategic activities and business …

Integrated Marketing Communications

Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together.<p>At …

What Is SEO? Understanding The Basics To Avoid Being The Villain

Search engines utilize their own algorithms to determine how to show the most relevant, trustworthy results to consumers who are searching for your services or products every second of the day.<p>In layman’s terms, Google is one giant library of information. Your brand or business’s website is one …

How you can connect to friends who are depressed

<i>Harriet Lee-Merrion</i><p>Some heartfelt advice from writer Bill Bernat, who’s been there<p>When I lived with severe depression and social anxiety, I found it …

Mental Health

Five Steps To Prepare Your Digital Marketing Project

You were just brought in to solve all the digital marketing challenges of an existing company. You’re excited, nervous and thinking about where to start. Questions are racing through your head.<p>What’s the first thing you should do? Will people be receptive to your recommendations? What if you offend …

Double Click Search Explained: The Adwords Lowdown

While most digital advertisers are familiar with Google Adwords, less are aware of DoubleClick (DS) and its advantages to PPC advertisers. While …

AdWords

7 TED Talks to Make You a Better Social Media Marketer

TED Talks are a great way to learn about new developments in your industry and smarter ways of working. I spent 10 hours hunting down the best TED …

Social Media

Why we owe it to ourselves to spend quiet time alone every day

<i>Dola Sun</i><p>By not giving ourselves the minutes — or hours — free of devices and distractions, we risk losing our ability to know who we are and what’s …

What is HTTP

HTTP/2 is a newish protocol that will drastically speed up the web. It uses new technologies to take away one of the biggest bottle necks of the web …

A Long List of Social Media Statistics that You Need to Know in 2018

The following social media statistics will help inform your marketing strategy. Pulled from a variety of authoritative sources and reports, the will …

Social Media

<b>In Jonah Peretti’s words, “Content is King but distribution is queen and she wears the pants”.</b><p>The CEO of Buzzfeed and the co-founder of Huffington …

Marketing

How to Optimize Google My Business and Leverage It For More Sales

Just a few days ago, I found something that surprised me.A phone book.<i>These still exist?</i>After all, 60% of Americans use smartphones and tablets to …

The evolution of consumer behavior in the digital age

3 major shifts in marketing paradigms in the 21st century and where we are going next<p>“We always overestimate the change that will occur in the next …

Marketer’s choice: Paid or organic? It’s both.

Image credit: PexelsIt’s Friday evening and you’re done with work. You meet your friends, but you don’t know where to go for dinner. This happens a …

Mobile Marketing Statistics compilation

Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development"<i>Mobile to overtake</i> …

Mobile Devices

4 New Google Analytics Features Every Marketer Should Know About

When it comes to the new Google Analytics features that have been introduced over the last year, there are several that are still underutilized by …

Google Analytics