xAd Global Marketing

18 Flips | 1 Magazine | @xAdMarketing | Keep up with xAd Global Marketing on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “xAd Global Marketing”

How We Can Make Mobile Advertising Work Better for Advertisers & Publishers

At a recent event, hosted by xAd and The Rubicon Project, ExchangeWire’s Ciaran O’Kane moderated a discussion on the “future of mobile”. The thrust …

Digital Advertising

Google AMP Use in Europe; Rubicon Project Financial Results

<b>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google AMP is here; Rubicon</b> …

Battle Heats Up Over Mobile Ad Blocking

Tech companies push back as telecom carriers consider network-level wireless ad blocking<p>By<p>Thomas Gryta<p>Thomas Gryta<p>The Wall Street Journal<p>Biography<p>@tgryta<p>Google+<p>Thomas.Gryta@wsj.com<p>BARCELONA—A new front is opening in the battle between technology companies and telecom operators: wireless ad blocking.<p>…

Digital Advertising

Ad Roundup: Platforms to increase data - Advertising

Jivox has partnered with LiveRamp to give brands better access to data. Through the partnership retailers will gain access to LiveRamp's anonymized …

Mobile World Congress 2016: Buying Location-Based Mobile Ads By Keyword

<b>What Happened</b> <br>The 2016 Mobile World Congress continues today in Barcelona, Spain, where several mobile ad tech vendors are promoting their tools …

Mobile

Marketers Can Now Buy Keyword-Based Mobile Ads for 100 Million Worldwide Locations

BARCELONA, Spain—A number of location-based ad-tech players are at Mobile World Congress this week to talk about the shift from online to real-world …

xAd Marketplace Makes Buying Location Like Search Keywords

Location marketing platform xAd has launched “Marketplace,” a self-service location-campaign builder for mobile marketers. The company aims to make …

MWC 2016: There’s Value In Location Data, But It’s Still A Bumpy Road

AdExchanger |Location data is buzzing at Mobile World Congress in Barcelona. “Where you go is who you are,” said Daniel Rosen, global director of …

Mobile

xAd Launches Location Based Buying Tool - Pesach "Pace" Lattin

xAd Unveils MarketPlace, the First Self-Service, Fully Transparent Platform for the Buying and Selling of Locations

Company News: Page (1) of 1 - 02/23/16<p>iHeartMedia, OMD Worldwide, Universal McCann and Blue 499 for KFC, Are Among the First Media Companies, …