Will Decker

21 Flips | 1 Magazine | 1 Like | 8 Following | 9 Followers | @wwdecker | Keep up with Will Decker on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Will Decker”

Square, Airbnb and why experience really is design

I have re-kindled my love affair with fountain pens and as a result, there have been a few new additions to my collection of writing instruments. And …

How Design Thinking Transformed Airbnb from a Failing Startup to a Billion Dollar Business

In 2009, Airbnb was close to going bust. Like so many startups, they had launched but barely anyone noticed. The company’s revenue was flatlined at …

Emotional design: what marketers can learn from a weather app

<b>It’s time we treated form and function with even-handed consideration, writes Jacqui Jewell. To illustrate, she dissects the visceral, behavioural</b> …

Why You Should Get Excited About Emotional Branding

BusinessWeek captured the evolution of branding back in 2001:<p>"A strong brand acts as an ambassador when companies enter new markets or offer new …