Pasta Wu

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Khrushchev Visits IBM: A Strange Tale of Silicon Valley History

When the world’s most famous Communist saw one of the West’s greatest capitalist enterprises, he found much to admire–in its food.<p>In September of 1959, Nikita Khrushchev, the premier of the Soviet Union and first secretary of its Communist Party, spent 12 days touring the United States. The …

How to Buy Food: The Psychology of the Supermarket

From the layout to the little old lady who hands out samples, we explain the psychological tricks the supermarket uses to get you to buy food you don't want<p><i>This is the first part of a two-part series on how to get the most of your supermarket-shopping experience. Part One discusses how supermarkets</i> …

Columbia University

The LinkedIn Effect: Why Social Media Is Now Mandatory for Success

Call it the “LinkedIn Effect.” Social networks like LinkedIn and Facebook have changed the nature of human interaction forever.<p>Certainly, social media is now pervasive among young and old alike for <i>social purposes</i>; it is fun, sometimes voyeuristic, and often unexpectedly entertaining. Yet for …

8 Common Habits That Destroy Your Success

Sometimes we can be our own worst enemy. We do things intentionally or subconsciously that impede rather than advance our success. The first step in eliminating these destructive behaviors is acknowledging them. Here are eight of the most egregious:<p><b>1. Confusing busy with productive</b><p>“Don’t mistake …

Homer's Last Theorem

Along with high school friends David Schiminovich and David Borden, he formed a teenage gang of computer programmers called the Glitchmasters, and …