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Small Businesses Can Compete With Big Brands On SEO

Even though Google favors big brands, the truth is that small businesses <i>can</i> compete with the bigger names for organic search engine traffic. This is possible even though big brands often spend tens of thousands on SEO without batting an eye, and even though small businesses are spread thin on …

Small Business

9 Must-Have Features for Social Media Software

Share<p>Social media managers wear a lot of hats: marketer, customer service representative, campaign manager, videographer… the list goes on.<p>What if …

Sun Kil Moon Covers Led Zeppelin's "Sick Again"

<i>Mark Kozelek photo by Ken Estep</i><p>The latest issue of <i>MOJO</i> comes packaged with <i>Physical Graffiti Covered</i>, an album where artists cover different songs from the Led Zeppelin LP that turns 40 this year. (That album receives the expanded and remastered reissue treatment this week.) One of the covers comes …

How Luxury Brands Target High Net Worth Audiences Online | LinkedIn Marketing Solutions Blog

Today’s luxury brand marketers are hard-pressed to find the right marketing technologies that will support the ways they reach and influence high net …

Great Entrepreneurs Sell Solutions, Not Technology

Even though I love technology, I always cringe when an entrepreneur starts his investor pitch to me by touting his new technology. They have forgotten that new technologies are perceived by most customers as causing more pain than the problems they eliminate. I chastise these startups to highlight …

Fundable acquires advice site for entrepreneurs, builds ‘startup launch platform’ called Startups.co

<i>Update 12:25pm Pacific: Clarity has raised $1.6 million, not $2.7 million, since 2012. We’ve corrected the story.</i><p>Fundable, a crowdfunding site meant to help groups of people invest in early-stage startups, has acquired an expert-advice site for entrepreneurs, Clarity.<p>Clarity will be combined with …

Startups

How to Ignite Brand Personality into your Social

Social media is full of noise. This is not going away anytime soon. In a crowded playing field brands have to be able to cut through the noise if …

Charles Townes, physicist who invented the laser, dies at 99

Charles Townes, the<p>Columbia Universityphysicist who transformed modern society with his invention of the maser and the laser, receiving the 1964Nobel Prizein physics for his effort, has died. He was 99.<p>Townes, who had been in failing health, died Tuesday in Oakland while on his way to a hospital, …

Need a New Website or Logo? Design Trends for 2015. (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There’s no denying that appearance matters. Everything about a company’s logo or website is chosen for a specific impact; promotional materials are discussed and planned for months.<p>While some design strategies are timeless, trends change. …

5 web font trends for 2015

Typographic consistency across media – whether in print, on screen, or on the web – is an inherent cornerstone of crafting a cohesive brand. While …

You Either Solve This Riddle, Or You Die

Answer this week's riddle incorrectly, and your life – and the lives of 22 others – will be forfeit.<p>Sunday Puzzle #5: 23 Prisoners, 2 Switches<p><i>A</i> …

The Drinker's Manifesto

<i>Published in the June/July 2013 issue — and a preview of our coming 2013 Best Bars in America</i><p><b>1.</b> Drinking is fun.<p><b>2.</b> Drinking is everything you do in a bar, including talking, going to the john, and overhearing the conversations of others.<p><b>3.</b> Craft cocktails tend to take a long time to make.</b> …

From beginner to selling my app in the app store in 2 months

I’ve read many posts in the past asking how to get started learning to code, or asking what people should do next after they’ve finished Code Academy. I wanted to give my story thus far to help others get started, because I’m currently on a “progress high” from how exciting it is to make an app.<p><b>“No</b> …