Project Management for Marketing

Most recent stories in Project Management for Marketing

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  Wrike

  

  8 Series A Companies That Used Direct Marketing to Grow Their Customer Base by More Than 10x

  wrike.com - Maria Waida

  Time and time again, we see that direct marketing is the most effective method successful founders and marketers have used to build their customer …

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  Wrike

  

  What Does a Project Manager Do in a Marketing Agency?

  wrike.com - Kat Boogaard

  There’s a lot that businesses need to get done. They’re juggling tasks, deadlines, resources, budgets, and team members, and are always moving around …

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  Wrike

  

  10 Examples of Highly Effective Niche Marketing Strategies

  wrike.com - Sara Eisenberg

  There’s a saying: “If you’re talking to everyone, you’re talking to no one.” It rings true, maybe more today than ever before. Mass-market …

• Marketers can employ a number of techniques to drive people to take action — flashy design, catchy copy, celebrity endorsements, etc. But nothing is more effective than psychological triggers.

  

  Wrike

  Marketers can employ a number of techniques to drive people to take action, but nothing is more effective yet nuanced than using psychological triggers.

  wrike.com

  Marketers can employ a number of techniques to drive people to take action, but nothing is more effective yet nuanced than using psychological …

• Lofty lead gen goals can paralyze teams if they don’t know where to start. Customer acquisition teams, here’s how to get your team moving so you can tackle your OKRs.
  
  

  

  Wrike

  Want to Ramp Up Customer Acquisition? First, Break Down Your Campaigns

  wrike.com

  Customer Acquisition teams manage thousands of campaigns across dozens of channels. Here’s some tips from the team here at Wrike about how to optimize …

• Expectations for CMOs have skyrocketed, but 50% of CEOs still view them as the driver of growth. See what CMOs must do to adapt to skyrocketing demands

  

  Wrike

  How CMOs Can Avoid the 3 Year Tenure Trap

  wrike.com

  Studies show CMOs have the shortest tenure in the C-suite. We took a look at how expectations for the role have changed and what CMOs can do to adapt.