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Life of a CEO: It Starts with Failure

Getting started with a business can be one of the scariest moments in your life. It’s human nature to be afraid of the unknown. Entrepreneurship to …

Entrepreneurship

This robot can build your Ikea furniture

There are two kinds of people in the world: those who hate building Ikea furniture and madmen. Now, thanks to Ikeabot, the madmen can be replaced.<p>Ikeabot is a project built at Control Robotics Intelligence (CRI) group at NTU in Singapore. The team began by teaching robots to insert pins and …

Robotics

The 4 Critical Things Your Team Members Need From You

Make sure you are giving your employees the tools to be as productive as possible.<p><i>By Jonathan Steiman</i>, <i>founder and CEO of Peak Support.</i><p>The most important lesson I've learned about leadership didn't come from a boss or CEO. It didn't come from a leadership guru. It came from a someone I was …

Team Building

There's a Reason Many Startups Fail to Hit Their Numbers, and It's Not What You'd Expect

If you can't predictably and repeatably identify, hire and ramp new sales hires, you are going to struggle to hit targets.<p>When fellow entrepreneurs ask me about raising venture capital for their company, my first question to them is, "Is your recruiting operation up to the challenge?"<p>To understand …

Startups

Forget Your Pass-Through: 5 Reasons Why a C Corporation May Be the Best Structure for Your Business

Pass-through entities are the favored structure for small businesses. But thanks to tax reform, that may have changed.<p>Tax reform is here to stay. Most of the recent talk has centered on "pass-through" entities like S corporations and partnerships. These tend to be the preferred entity structures …

Retirement

Ikea is developing a party in a box

As tech giants and high-end audio firms like Amazon and Sonos introduce sophisticated AI-powered sound systems to the audio world, Ikea is going a …

Advertising Industry

Instagram Is Testing Nametags, Its Take on Snapchat’s Snapcodes

Instagram is testing a Snapchat Snapcodes-like QR code feature called Nametags.<p>Momento founder Genady Okrain shared the images above and below with …

Advertising Industry

Here Are the First CVS Beauty Ads With Images That Haven’t Been Altered

CVS Health made headlines in January when it announced a plan to stop altering images used on CVS Pharmacy products and in CVS marketing online and …

Advertising Industry

Why Media Companies Must Purge Zero-Sum Approaches to Partnerships

In the fourth decade of the digital media and advertising revolution, too many industry voices still insist on making a commotion about the zero-sum …

Advertising Industry

Profitable Side Hustles You Can Do While Working Full-Time

Last month, I came across a long-time old friend; he was talking about quitting his $100,000/month job. I was surprised and a bit skeptical. I mean, …

Small Business

What a 1960s Ad Man Can Teach Us About Successful Facebook Advertising

Hello from 1966! The TV’s reign over American households is in full swing. An actor named Ronald Reagan has been elected governor of California. …

Advertising Industry

Agency M&A Activity Has Jumped 126% in 2018, With Consultancies Leading the Pack

The advertising industry M&A market was red-hot in the first quarter of 2018. It just didn’t come from the usual suspects.<p>A new report from …

Advertising Industry

What is Interactive Video?

Interactive video is a new form of media many top brands are using to engage consumers and reach their digital marketing goals. While new, this media …

Interactive Video

Everything I Learned About Blogging & Marketing from My First Blog

When I was twelve, I started a lifestyle blog with my little cousin. At that time, I knew nothing about blogging — only that it could land you deals …

Marketing

Reddit Taps Former Time Inc. Chief Operating Officer as Its New COO

Reddit has hired a former Time Inc. exec as its new chief operating officer.<p>Jen Wong, who joined Reddit today, was Time’s COO and president of …

Advertising

OK You Monsters, Heinz Will Release ‘Mayochup’ Now That 500,000 of You Asked for It

With nearly 1 million votes tallied in its Twitter poll, Heinz has declared the victor to be “Pass the Heinz Mayochup.”<p>The question? “Want #mayochup …

Advertising Industry

3 Essential Ingredients You Need to Make Your Content Go Viral

Costco achieved viral success with an 8-foot-tall stuffed bear. Here's what you can do to help your brand go viral too.<p>Costco continues to achieve viral success with memes featuring a giant teddy bear returning to some of the superstore giant's locations this fall. Rather than being a mere …

Public Relations

Here's How Much Microinfluencers Really Get Paid

Thinking of adding microinfluencers into your content marketing plan? Here's how much you should budget.<p>When it comes to influencers, bigger does not equal better. Sure, celebrities and mega-influencers can reach millions of people, but on average, their engagement rate goes down as their number of …

Public Relations

Google cuts fake ad blockers from Chrome Store: Were you among 20 million fooled?

Bogus ad-blocker extensions in the Chrome Web Store trick millions of people into installing them.<p><i>Video: Malware masquerading as flashlight apps</i> …

Ad Blocking

IBM and Salon Media harness blockchain to combat ad fraud

IBM and Salon Media have formed an partnership which will see the pair harness the cryptographic power of blockchain in order to crackdown fraud in …

Blockchain

Harley Wins Biggest-Ever TradeMark Infringement Case

Courts side with Harley-Davidson in 2017 trademark infringement lawsuit, the marque’s biggest ever win of its kind<p>Harley-Davidson has a well-deserved …

Motorcycles

The Untapped Potential of About Us Pages (And How to Write Your Own)

Along with FAQ and Contact pages, the About Us page is one of the first supporting pages you'll likely create for your website, regardless of the …

Marketing

5 Blockchain trends influencing the future of social media marketing

Credit: Adel de Meyer<p>Whether you are a social media marketer offering your services to businesses or a business owner using social media to reach customers, it is imperative you understand that social media is about to go through a dramatic shift.<p>Blockchain technology is disrupting numerous …

Public Relations

Ads.txt has gained adoption, but 19 percent of advertisers still haven’t heard of it

It has been nearly a year since the Interactive Advertising Bureau Tech Lab introduced ads.txt as a way to ward off certain forms of programmatic ad …

Advertising Industry

3 Killer Facebook Ad Types You Probably Aren’t Using (Yet)

While the Creative Hub is riddled with superlative examples of big brands (with creative teams and swollen bankrolls) launching neat stuff on …

Marketing

How can content marketers earn more engagement with quizzes?

Content is everywhere, bombarding us from every direction in every form.According to CMI, people saw an average of 2,000 ads each day in 1984. By …

Infographics

How to Eliminate Bias in Data-Driven Marketing

Problems with data bias are well-documented, from an image recognition algorithm that identified black users as gorillas to language translation …

Machine Learning

3 Steps to Help Build Trust with Clients & Execs by @mdav1979

Trust is the difference between a marketing team that is valued and one that is under-resourced and dispensable.The post 3 Steps to Help Build Trust …

Marketing

6 Essential Marketing Lessons That Will Make You Successful

I absolutely hate being away from my family, and I also don’t like it when my team is forced to spend time outside of the office. However, I’m consistently reminded of the lessons you learn from outside experts and others in your industry whom you meet at events and what great marketing conferences …

Marketing

Eight Strategies That Will Help Your Company's Brand Reach The Top

Developing a creative brand strategy that is a winner may feel like a sheer moment of genius. Finally, you can sit back and rejoice as your idea goes viral and, better yet, works to increase revenue. But, as soon as you have finished patting yourself on the back, you need to get back to the drawing …

Marketing