Travis Woodruff

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Why Snapchat is 'the one to watch in 2016' — at the expense of Twitter

That's according to MEC global head of social for North America Noah Mallin, who was speaking last week on Nomura's fourth-quarter conference call on trends in internet advertising (for which Nomura provided us the transcript).<p>MEC is a big buyer of ads on social media and works for clients such as …


7 Events You Must Put on Your Calendar in 2016 |

In an increasingly noisy world, getting media attention for your brand can be challenging. But savvy marketers understand how to ride the publicity train by being aware of what everyone is talking about and discovering how to ride the buzz. Every year has a series of events that you can tie to your …

IPad Air

The Tech That Will Change Your Life in 2016

Gadgets, breakthroughs and ideas we think will define the state of the art in the year ahead<p>By<p>Geoffrey A. Fowler and<p>Geoffrey A. Fowler<p>The Wall Street Journal<p>Biography<p>Joanna Stern<p>Joanna Stern<p>The Wall Street Journal<p>Biography<p>@JoannaStern<p>JoannaStern<p><p>Entering 2016, the future never …

Virtual Reality

The Year Ahead: 2016's Most Anticipated Movie Adaptations

There's only one thing more satisfying than spending the year ducking in and out of dark, cozy theaters as film adaptations of our favorite …

Film Industry