Wolf Thiem

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100 Customer Experience Tips in 105 Characters (Or Less)

I’ve decided to take on a personal challenge: Tweeting (@btemkin) a new customer experience tip for 100 straight days.After accounting for the …

Why Starbucks Is Overhauling its Loyalty Rewards Program

Starbucks (sbux) has one of the most successful loyalty programs in the world of retail and restaurants, with over 11 million active members.<p>But the …

Home Depot execs: Using mobile to solve paint-buying challenges drives store traffic

PALM DESERT, CA ? Two Home Depot executives at eTail West 2016 said that product indecision among consumers prompted the retailer to roll out its …

Home Depot

How Abercrombie & Fitch optimized small-screen buying

Abercrombie & Fitch caters to its millennial shoppers via mobilePALM DESERT, CA – An Abercrombie & Fitch executive at eTail West 2016 discussed how …

The Mobile Gap: The Disconnect Between Mobile Behavior And Ad Spending

Columnist James Green believes mobile ad spending needs to catch up with the rise of mobile innovations and consumers' mobile behavior.<br>Please visit …

Double Digit Smartphone Market Growth is over - Global site

According to a paper published today by Kantar Worldpanel ComTech, mobile penetration in the US and Europe‘s Big Five Countries (EU5) has reached …

Mobile

Monthly Member Shoutouts – February 2016 Edition

The CMO Club is excited to recognize our members and brag about all of their accomplishments. Sort of like proud parents. So to show our enthusiasm, …

Chief Marketing Officers

Mobile World Congress Opens; Another Hotbed For The Internet Of Things

At any major mobile or tech oriented large convention these days, The Internet of Things plays a prominent role.<p>At the annual CES mega-show in Las …

Internet of Things

Digital Expectations Shape the Future of Shopping for Millennials

According to recent research by Epsilon, 53% of millennials’ wallets are spent in retail stores. Brick-and-mortar, don’t panic! Shopping online will …

How to connect customer journeys from research to purchase

en_GB<p>article<p>Marketers are still struggling to follow consumers' purchase journeys as they research and buy on numerous devices, and without a new …

Marketing

77% of Gen Z consumers want brands to reach out: Survey

Dive Brief:<p>Communication is crucial for relationships and the latest Cassandra Report confirms that the same tenet holds true when it comes to …

5 trends that will change how we use social media in 2016

It’s been a memorable year in social media. 2015 saw the birth of live social streaming, with apps like Periscope and Meerkat winning over early …

Top Digital Marketing Trends of 2016 [Infographic]

Is your 2016 marketing plan on trend? It may seem like every time you turn around there's a new marketing trend to figure out - and while it can be …

Announcing the 2015 Mobile Commerce Awards winners

Retailers such as Starbucks, Walmart, Home Depot and Sephora accomplished amazing things on mobile this year, entertaining, informing and, of course, …

Year in Review: Top mobile news, strategy insight of 2015

Dec. 18, 2015 | by Judy Mottl<p>There were two big 'm' words for the small and big retailer in 2015: millennial and mobile. Both factored big in …

Online Commerce Needs An Offline Experience

Here’s a funny reality. Despite the steady rise of e-commerce since the 1990s, we still stroll through malls and shops. Even with one-click ordering and overnight delivery, we purchase many of our day-to-day products and services locally and offline.<p>A big reason we do so is that shopping engages us …

If private label is the innovator of tomorrow, how can brands compete?

According to Nielsen data 63% of European shoppers feel that the quality of private label goods has improved over time, and some private label …

2016's biggest branding trends - revealed

The days of brands representing pre-packaged, distant megalithic entities that were unapproachable and hidden behind layers of corporate armour are …

Study: Omnichannel experience has a ways to go

News<p>Gillette takes aim at Dollar Shave Club<p>BY Mike Troy<p>Dollar Shave Club has been a thorn in Gillette’s side since launching its disruptive …

What Technologies Are Marketers Investing In?

Marketers are ramping up their technology investments to better understand consumer needs and behaviors. Technologies to power social marketing, …

E-Commerce: Deutschland unter den Spitzenreitern im Online-Shopping

In Deutschland kaufen so viele Menschen im Internet ein wie in kaum einem anderen EU-Land.<p>Bei einer Umfrage gaben jüngst 73 Prozent der Bundesbürger …

Snapchat Outranks Instagram As Fastest-Growing Social Network For American Millennials: Harvard IOP Poll

Snapchat isn’t too old for the young quite yet. The 4-year-old mobile app is the fastest-growing social network among millennials, according to a …

Foot Locker steps up mobile loyalty via enhanced app experience

Sneaker retailer Foot Locker hopes to score points with customers with an enhanced application experience for members of its VIP loyalty …

Samsung Pay swipes in gift cards for deeper retail integration

Samsung Pay is raising the bar for competitionSamsung Pay is rolling out a new gift card store enabling users to purchase digital cards from popular …

Top 10 mobile coupon-enabled campaigns of 2015

Mobile coupons gained steam in 2015As consumers increasingly turn to mobile for smart ways to save and shop, mobile coupons was one strategy that …

E-Commerce | Online Retailing | Top 500 | Online Sales

45% of ecommerce sales now made via mobile devices

Forty five per cent of online sales were made via smartphones and tablets in the third quarter of 2015, new IMRG figures suggest.The latest IMRG …

Deloitte: This mobile consumer activity is on the rise

News<p>Vera Bradley profits from declining same-store sales<p>BY Mike Troy<p>Women’s lifestyle brand and retailer Vera Bradley is the latest company to feel …