Research Hard news is good news for advertisers, according to new neuroscience researchwhatsnewinpublishing.com - WNIP Newsworks, the marketing body for UK national newsbrands, has published research showing that ads which appear around hard news stories* elicit more …
Seven ways robots are being used by publishers and newsroomswhatsnewinpublishing.com - Damian Radcliffe The robots are coming. According to a 2018 paper published by the OECD, “close to one in two jobs are likely to be significantly affected by …
Publishers’ key tools for driving subscriptions in 2019: Dynamic paywalls, newsletters, and sports subscriptionswhatsnewinpublishing.com - WNIP FIPP’s 2019 Global Digital Subscription Snapshot Report gives an overview of publishers who have been successful in growing their digital …
News Literacy How governments around the world are combating the disinformation crisis: A WAN-IFRA reportwhatsnewinpublishing.com - WNIP Disinformation is spreading like an epidemic. According to Reuters Institute’s Journalism, Media and Technology Trends and Predictions 2019, new …
BBC Countryfile and BBC Wildlife magazines join the sustainable wrapping rankswhatsnewinpublishing.com - Esther Kezia Thorpe Immediate Media have announced that they will be wrapping all future copies of BBC Countryfile and BBC Wildlife magazines in recyclable paper …
“There’s almost no backlash”: WIRED’s Nicholas Thompson on lessons from a year behind a paywallwhatsnewinpublishing.com - Esther Kezia Thorpe 2018 was unquestionably the year of the paywall. Well-known publications from Vanity Fair to the New Statesman decided that paywalls were the best …
Las Vegas, NV FIPP World Media Congress, Las Vegas, November 2019: Further detailswhatsnewinpublishing.com - WNIP One of the publishing industry’s preeminent global events, The FIPP World Media Congress will take place from 12-14 November 2019 in Las Vegas, U.S. …
Digital Advertising How publishers are innovating in digital advertising, to “actually add value to the reader’s experience”whatsnewinpublishing.com - WNIP In recent years an increasing number of publishers have been focusing on driving revenue from subscriptions. The most recent one to make the plunge …
Authentication Publisher sees 35% increase in conversion after reducing friction: New login format shows potentialwhatsnewinpublishing.com - WNIP Digital publishing 101: Anything that delays access to content increases the chances of readers leaving the site.Now that more and more publishers …
Fashion Industry Chief editor Lauren Indvik on the launch of Vogue Businesswhatsnewinpublishing.com - FIPP: The Network for Global Media Vogue Business is a new product for 2019, designed to help Condé Nast capitalise on the B2B side of the fashion industry. Here, chief editor Lauren …
Blockchain Opinion: The revolutionary promise of blockchain and video-on-demandwhatsnewinpublishing.com - Contributor Revenue sharing with blockchain is a key to profitabilityVideo channels that pay content owners based on metered viewing and transparent, fair …
Amazon Alexa “Make something people need:” How BBC Good Food is getting ahead in voice searchwhatsnewinpublishing.com - Esther Kezia Thorpe BBC Good Food are one of the most prominent food media brands in the UK, with a market-leading magazine, live events and a book business, as well as …
Brazil 5 digital media trends in Brazil that publishers need to knowwhatsnewinpublishing.com - Contributor Brazil has some of the heaviest media consumption per capita on the planet, especially in entertainment and social media. With more than 130 million …
Robotics Q&A: Radar – can robots write the news?whatsnewinpublishing.com - WNIP RADAR is a joint venture between data journalism start-up Urbs Media and the Press Association. Set up in September 2017 with funding support from …
EU Copyright Directive: “No silver bullet for publishers”whatsnewinpublishing.com - WNIP Last month, the European Parliament formally adopted its Copyright Directive which aims to update existing European copyright laws for the internet. …
Dealing with paywall resistance: How publishers are using data for growing subscriptionswhatsnewinpublishing.com - WNIP Reuters’ Journalism, Media and Technology Trends and Predictions 2019 report predicts that subscription and membership are going to be the key …
Q&A: Permutive, boosting publisher revenues through real-time datawhatsnewinpublishing.com - WNIP Permutive was founded by Joe Root and Tim Spratt in 2014 and is Y Combinator, Octopus Ventures and EQT backed. The company is headquartered in …
Sweden A magazine ad that blooms into real flowers?whatsnewinpublishing.com - WNIP Interactive magazine inserts and ads are apparently quite a trend in Sweden. Now hardware chain Clas Ohlson has taken the theme one step further to …
Relationships “Building on a relationship”: How publishers are generating revenues and deepening reader relationships through eventswhatsnewinpublishing.com - WNIP Events are one of the many sources of revenue that publishers can tap to create a sustainable business. John Wilpers, Senior Director of Innovation …
Snapchat Reaching the ‘impossible generation’: How can publishers engage millennial audiences?whatsnewinpublishing.com - Contributor Young people and press consumption: this topic always sparks a heated debate among those in the publishing industry – and for good reason. Stances on …
Instagram How publishers can add 10-15% to Instagram referral trafficwhatsnewinpublishing.com - Contributor Instagram has 500 million daily active users and a billion monthly users, making it the third most popular social media platform. Yet, it sends just …
QR codes The must-read publishing stories you may have missed this weekwhatsnewinpublishing.com - WNIP How QR codes are helping reinvent print magazines in South Africa, ad-blocking rates at a 3 year low, and moreLearning the limits of A/B testing The …
Publishers that closed their comments sections made a colossal mistakewhatsnewinpublishing.com - Simon Owens With layoffs, bankruptcies, and fire sales emanating from the digital publishing industry on an almost daily basis, there’s constant debate about …
Podcasting Audio beyond the Anglosphere: What publishers need to knowwhatsnewinpublishing.com - Contributor In our “Business of Audio” series, we have explored topics that have been commonly overlooked in the audio discussion, such as how audio is more than …
Facebook Despite declines in usage and engagement, marketers keep spending on problematic platformswhatsnewinpublishing.com - Contributor Despite a steady stream of negative news about social media platforms, eMarketer predicts that marketers will continue to invest ad dollars there. …
IBM AI and media – where next?whatsnewinpublishing.com - FIPP: The Network for Global Media Perhaps the biggest issue surrounding artificial intelligence (AI), and in particular its use in the media, is that executives need to finally grasp …
QR codes How QR codes are helping reinvent print magazines in South Africawhatsnewinpublishing.com - Esther Kezia Thorpe While there are a growing number of publishers dipping into ecommerce online, print magazines have largely remained static in their approach to …
Consumer Price Index Subscribers are 34.5% more engaged compared to occasional readers, study showswhatsnewinpublishing.com - Contributor Financing media is still not easy, which is why many newsrooms and publishers decided to cut staff at the beginning of the year. But the reader …
Apple News App Q&A with Readly’s new CEO, Maria Hedengrenwhatsnewinpublishing.com - WNIP With over 20 years’ experience leading both private and public technology companies, Maria Hedengren has a solid track record of scaling companies …
Amazon Should news publishers get in bed with Amazon?whatsnewinpublishing.com - Simon Owens In its 15-year lifespan, Facebook has spawned adversarial relationships with countless companies, politicians, and even its own co-founders, but …
