Economics “Every week there are some sort of experiments going on”: How The Economist grows revenue by improving the digital experiencewhatsnewinpublishing.com - Faisal Kalim The Economist has more than doubled the amount of web traffic it receives via newsletters over the past year. This was achieved with the help of …
FlipboardIcon version of the Flipboard logoEconomics“Every week there are some sort of experiments going on”: How The Economist grows reader revenue while strengthening itswhatsnewinpublishing.com - Faisal Kalim The Economist has more than doubled the amount of web traffic it receives via newsletters over the past year. This was achieved with the help of …
Publishing The must-read publishing stories you may have missed this weekwhatsnewinpublishing.com - WNIP In defence of a free internet, inside Glamour’s print to digital transformation, and more…To be (free) or not to be (free)? That is the question.Many …
Webinars How to overcome time, budget, personnel, and strategy constraints for publishing video contentwhatsnewinpublishing.com - Contributor When it comes to video and analytics there are four things we never seem to have enough of: time, budget, personnel, and strategy. So how do you …
FlipboardIcon version of the Flipboard logoBlockchain Q&A: Fenestra, bringing financial transparency to programmatic advertising using blockchain technologywhatsnewinpublishing.com - WNIP Fenestra was launched in early 2018 and has emerged as the UK leader in cross-platform programmatic supply-chain verification, and resultant …
FlipboardIcon version of the Flipboard logoIAB IAB UK: In defence of a free internetwhatsnewinpublishing.com - WNIP Last week, Zenith Media’s Tom Goodwin wrote a piece for us on why making content on the internet free was our biggest mistake. Here, Jon Mew, CEO of …
Multi-dimensional metering: The next phase of intelligent engagement and paywall content meteringwhatsnewinpublishing.com - Contributor Metered paywalls are a growing alternative to traditional ad revenue models, but a multi-dimensional metered approach offers publishers more …
FlipboardIcon version of the Flipboard logoTransparency Opinion: How publishers can drive increased trust and transparency throughwhatsnewinpublishing.com - WNIP A transparent relationship with advertising clients is one of the primary objectives for publishers and helps to establish a strong relationship with …
FlipboardIcon version of the Flipboard logoPublishing Where do people spend more time on social media?whatsnewinpublishing.com - FIPP: The Network for Global Media On average global internet users spent 2 hours and 23 minutes on social media per day, though trends differed widely by country.In around half of the …
Print ads that address readers by name: Hearst’s innovations in ad targeting marry online and offline worldswhatsnewinpublishing.com - Faisal Kalim Hearst’s new ad products enable advertisers to reach interested consumers directly. It recently announced MagMatch, an ad product that uses readers’ …
Google Less than half of Google searches now result in a clickwhatsnewinpublishing.com - Contributor We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all …
Facebook 13.6% of readers still come from Facebook. Here’s why you should care about them.whatsnewinpublishing.com - Contributor “Big news outlets stupidly sold their soul to Facebook. Desperate for the referral traffic Facebook dangled, they spent the past few years jumping …
Opinion: Google closing the Incognito loophole is an opportunity, not a disasterwhatsnewinpublishing.com - Contributor TL;DR: Like seeking shelter from the rain under a bridge, building a business model around a loophole is not a long term strategy. Dealing with the …
Inside Glamour’s print-first to digital-first transformationwhatsnewinpublishing.com - Esther Kezia Thorpe It was late 2017 when Glamour UK announced that they were cutting back on print editions. The regular monthly edition stopped, and has been replaced …
Publishing Publishers can “create richer, better content for their audience” with Question Hub, says Googlewhatsnewinpublishing.com - Monojoy Bhattacharjee 15% of Google searches done by users on a daily basis have never been seen before. Consequently, the world’s leading search engine doesn’t have …
FlipboardIcon version of the Flipboard logoFacebook Will Facebook save local journalism?whatsnewinpublishing.com - FIPP: The Network for Global Media The first round of recipients of grants to fund community journalism, paid for by Facebook, was announced on 17 July with a second round of grants …
Loyalty “Every business has to be in the content business”: How brands are using content to build and foster customer loyaltywhatsnewinpublishing.com - Contributor I once had a job where one of my tasks was to “go talk to the data people” to put together some reports. The back-and-forth of “go talk to the data …
Finland The “remarkable transformation” of a print publisher: Highlights from WAN-IFRA reportwhatsnewinpublishing.com - Faisal Kalim WAN-IFRA just released a report—Digital Transformation at Aller Media Finland—that looks into the successful transformation of a legacy print …
FlipboardIcon version of the Flipboard logoChina Inside Penske Media’s expansion to China: WWD and Varietywhatsnewinpublishing.com - FIPP: The Network for Global Media Over the last couple of months, FIPP member Penske Media Corporation has made some great strides in its global expansion plans, launching in China …
FlipboardIcon version of the Flipboard logoPublishing How the Stylist Group doubled advertising yield by boosting targetable inventory to 100%whatsnewinpublishing.com - WNIP One of the key issues facing publishers is that a significant percentage of their ad inventory can’t be effectively monetised because audience …
Ad Blocking The ‘Acceptable Ads’ guide for digital publisherswhatsnewinpublishing.com - Contributor The Acceptable Ads program, launched by the developers of Adblock Plus: what is it and how can digital publishers benefit?On the one hand, the …
FlipboardIcon version of the Flipboard logoFacebook Facebook is launching a News tab, and offers publishers “millions of dollars”whatsnewinpublishing.com - Monojoy Bhattacharjee Facebook is launching a dedicated News tab later this year, and is offering publishers millions of dollars for the rights to feature their content, …
CBC How publishers are building habit with short-run newsletterswhatsnewinpublishing.com - Twipe The importance of newsletters in today’s media landscape comes as no surprise. French financial newspaper Les Echos found that readers who reached the …
Moon Engagement lessons for publishers, from the Moon landing storywhatsnewinpublishing.com - Contributor You know the story. On 20 July 1969, the Eagle module from Apollo 11 landed at Tranquility Base.Hours later, at 21:56 CT (02:56 GMT), Neil Armstrong …
FlipboardIcon version of the Flipboard logoFacebook Messenger The must-read publishing stories you may have missed this weekwhatsnewinpublishing.com - WNIP 77.5% of shares now through ‘dark social’, why making content free on the internet was our biggest mistake, and more…The rise of ‘dark social’‘Dark …
Facebook Messenger 77.5% of shares are on “dark social” (only 7.5% on Facebook) and other trends publishers are in the dark aboutwhatsnewinpublishing.com - Faisal Kalim People are increasingly sharing content through messaging apps, email, and other platforms that cannot be tracked by regular analytics software. The …
George A. Romero What are ‘Zombie subscribers’? And, how do you prevent the apocalypse and reanimate paying readers back to life?whatsnewinpublishing.com - Contributor Harvard Business Review once said that, depending on which study you believe and what industry you’re in, acquiring a new customer costs somewhere …
Marketing We’re doubling down on video: Digital Trends’ Bob Gruterswhatsnewinpublishing.com - Contributor With more than 100 employees in New York, Portland, Chicago, and Los Angeles and 30 million global monthly unique visitors, Digital Trends—a tech and …
Internet Why making content on the internet free was our biggest mistake… and how to fix itwhatsnewinpublishing.com - Contributor Tom Goodwin, Head of Innovation for Zenith Media, explores how free content on the internet is destroying our credibility and our businesses, and …
FlipboardIcon version of the Flipboard logoMarketing With dynamic paywalls and targeted marketing, news subscriptions continue to growwhatsnewinpublishing.com - FIPP: The Network for Global Media Halfway into 2019, news publishers continue to push their digital subscription numbers up with dynamic paywalls and targeted marketing to attract and …
