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The 6 best tools for creating infographics

It's quite remarkable to see what you can do within a web browser these days. HTML5 and improved internet connections have enabled us to do just …

Facebook Design Director: The 5 Most Common Design Mistakes

Facebook’s Julie Zhuo on the biggest traps designers fall into–and how to avoid them.<p>There’s no learning without mistakes. And I’ve done the following (as well as seen the following done) too many times to count. Luckily, there’s this thing called the “Internet” and this medium called an “article” …

UX Design

5 social trends you can expect to see in 2015

Advertisement<p>5 Comments<p>Credit: Robert Churchill/Thinkstock<p>As we lay 2014 to rest, we’re topping our hats to some of the social media crazes that came …

11 tips that will land you a job at a small company

<i>This article is part of DBA, a new series on Mashable about running a business that features insights from leaders in entrepreneurship, venture</i> …

Content Marketing Trends Your Business Should Implement

<i>JT Ripton is a business consultant and freelance writer.</i><p>Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable information sources. Sharing and promoting content related to your …

How to Start a Business While Working a Full-Time Job

<i>Jason SurfrApp is the founder of IWearYourShirt.com. His new book, Creativity For Sale, is an in-depth look at how to turn passion into profit.</i><p>The American dream used to be getting a secure job, working from 9-5, and retiring. For most of us, especially people born in the 80s and 90s, this is the …

How to Create a Social Media Marketing Plan from Scratch

<i>This post originally appeared on the Buffer blog.</i><p>When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly …

How Two Ex-Googlers Turned A Crappy Messaging Service Into A $100 Million App

Secret, the popular anonymous-sharing app, raised $25 million. Here’s how it went from poorly designed messaging app to red-hot startup.<p>Before Secret was Secret, the anonymous sharing app burning up the iTunes charts, it was Whispr, an ephemeral messaging service that incidentally had the same name …

South Park

Daily, A New App From Buffer, Uses Tinder Gestures For Finding And Sharing Content

In May, Buffer — the app that competes against the likes of SocialFlow and HootSuite as a way for individuals and businesses to schedule and share things on social networks — added a new content suggestion feature to its service, so that when users didn’t have something of their own to spread …

12 Resources to Improve Your LinkedIn Profile

Shares 9K<p>Want to get noticed on LinkedIn?<p>Do you have a LinkedIn profile, but want to improve it so you can get better exposure?<p>Over the years, …

Infographics

Piggybacking: Marketing for The Age of The Network Effect

<i>Sangeet Paul Choudary is the author of the blog Platform Thinking. Patrick Vlaskovits is a NYT bestseller author and CEO of Superpowered.</i><p>Welcome to the age of the zero-dollar marketing startup. WhatsApp, and earlier Instagram, have officially become a permanent part of startup lore for having built …

You’re a Growth Rookie, not a Growth Hacker.

The mania and confusion about the concept of a Growth Hacker is now getting ridiculous. As one of the three people who helped to define (but I am …

Growth Hacking

The Medium is the Message: The One Growthhack to Rule Them All by Patrick Vlaskovits

Entrepreneurship

Optimizely Launches Platform for Testing and Tweaking Native iOS Apps

Optimizely, a website optimization platform, has launched a beta of its iOS testing tools, which allow technical and non-technical users to optimize native apps for Apple devices.<p>The mobile A/B app testing platform allows developers to make changes to the UI and update content in real-time, and …

Data Gathering Habits For Epic Business Growth

<i>David Arnoux is Head of Growth and co-founder of Twoodo, helping your team organize itself using simple #hashtags.</i><p>A business whose true north is growth will know that collecting quantitative and qualitative data is critical. Organizing your company’s data and knowledge from the beginning is not …

StartApp Partners Fiverr For Its Developers To Buy App Graphics

Developers on mobile advertising platform StartApp can now buy graphics for their mobile apps, including app icons and user interface designs, from Fiverr, the Task Rabbit-rivaling startup that serves as a microtask marketplace for people to buy and sell services starting from $5. This comes as the …

BirdFlight: a Free Beta Testing Platform for iOS and Android Apps

Mobile app and testing company TestBirds is launching a new free platform today called BirdFlight which allows users to upload and distribute iOS and Android apps to their own testers.<p>The new service adds a free tier to the company’s existing business model of paid-for managed services and testing …

Pinterest's Monetization Plan: Charge Advertisers Up to $2 Million | Inc.com

Since so many people use Pinterest to bookmark--or "pin"--products they would like to purchase in the future, marketers see it as having natural e-commerce potential. Already, the company allows brands to include shopping information in their pins to let people know how much the products in the pin …

Advertising

Need A Quick Answer? Pop Lets You Take Two Photos, Poll Your Friends

Do you have trouble making decisions? Do you have to get your friends’ input on a bunch of things? Are you 15 years old? Then you might like Pop, a new iPhone application today making its official debut, which lets you quickly ask your friends for feedback by sending them two photos.<p>Basically, Pop …

3 startups that launched without writing code

If your new year's resolution for 2014 is to launch your own startup, then listen to the advice of Dharmesh Shah, CTO and co-founder of Hubspot: …

This 14-Slide Pitch Deck Helped Publishing Startup Contently Land $9 Million

Co-founder Shane Snow says the fundraising process took two months, but his team networked for a number of months with investors before the round was raised. His advice to other entrepreneurs who are trying to raise money is to focus on telling a story with your pitch deck.<p>"The story is the most …

Startups

How to Use Your Network to Launch Your Next Idea Faster

<i>Jake Nickell is</i> <i>Threadless</i><i>‘s young and fearless entrepreneurial leader. Currently, he’s focused on running the worldwide, hugely successful business that Threadless has become.</i><p>By nature, entrepreneurs are innovators. We’re always looking for new opportunity.<p>But actually building something from zero …

What We Need in a Next-Gen Social Network

<i>Jonathan Saragossi is the founder of IM Creator, a free website builder, and AppSite, a tool for promoting mobile applications. Jonathan is also a UX and marketing consultant for major startups including Any.Do and Playscape.</i><p>It’s time to move on. The feeling is becoming more and more significant …

Choosing An Agency To Build Your App? Read This First

<i>Nick Kishfy is the CEO of MojoTech, a design and development agency with offices in Providence, RI and New York, NY.</i><p>If you’ve ever looked for a design and development agency to build your product, you know that lack of options is not a problem in this industry.<p>In fact, it’s quite the opposite: …

How to Calculate The Equity Split Between Co-Founders in Startups

<i>George Deeb is the Managing Partner at Chicago-based Red Rocket Ventures, a startup consulting and financial advisory firm based in Chicago. You can follow George on Twitter at @georgedeeb and @RedRocketVC.</i><p>There are a lot of variables to go into calculating a fair equity split a startup team. These …

5 Reasons VCs Should Favor Code-Savvy Founders

<i>Aaron Skonnard is the CEO and co-founder of Pluralsight, an online training resource for Web developers and IT professionals.</i><p>Venture capitalists look for a variety of intangibles when evaluating the entrepreneurs who they consider backing — vision, passion, integrity, confidence — but how many look …

7 Steps to Hiring the Perfect Mobile App Developer

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Finding an app developer isn't that tough these days, it's finding just the right one for your business that can be tricky.<p>As someone who has built an app development company and worked with clients across industries on their apps, I can …

Apps

Here’s how to show VCs what your competition looks like

<i>Steve Blank is a retired serial entrepreneur and has been a founder or participant in eight Silicon Valley startups since 1978. This article originally appeared on his blog.</i><p>Every startup I see invariably puts up a competitive analysis slide that plots performance on a X/Y graph with their company …