wlugosantiago

31 Flips | 1 Magazine | 6 Following | 3 Followers | @wlugosantiago | Social Media Marketing

Instagram Live Replays: What Marketers Need to Know

Are you using live video on Instagram? Wondering how to save Instagram live videos so followers can replay them later? In this article, you’ll …

5 Steps To Plan Your Next Instagram Marketing Campaign

Little less than five years ago, Instagram was the new kid on the block. Even then some startups and a few brands were looking to optimize their …

Social Media

15 Marketing Tools You Need to Dominate Your Social Strategy

Social media has become a regular part of our daily lives.Marketers know the best way to connect with their audiences is to go where they go. Often, …

How to Link From Your Content to Build Leads and Connections

Provide value for your business with the right linking strategy.<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Whenever we create digital content, we reference other web pages, either for further reading or to give a credit. In most cases, we link out in order to create …

Marketing

How to Streamline Your Social Media Marketing With These Tools

If you’re feeling overwhelmed by all of the advice I’ve given you for succeeding at your marketing objectives on social media, don’t worry.It can …

How to Get Each of Your Articles Shared - A Lot

I have a confession to make: I produce too much content, so I often feel like I'm not doing enough to promote it. Therefore I've come up with an …

11 Reasons You Need to Focus on Long-Tail Keywords for SEO

It’s hard not to be repetitive when you blog as much as I do.I’ve brought up long-tail keywords a lot throughout my blog posts. That’s because I …

Personable is profitable: A case to rethink your content marketing strategy

Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben makes …

10 Lesser-Known Content Marketing Tactics To Try In 2016

The Content Marketing Institute created an impressive infographic detailing the history of content marketing starting in 4200 B.C., when one of the first signs of “custom publishing” was found in cave paintings. The Content Marketing Institute loosely translated it to “6 Ways a Spear Can Save You …

Why You Need to Be Using Custom Facebook Reports

Are you using Facebook ads for your business? If so, are you tracking your conversions with custom Facebook reports yet? In this article, I’m going …

4 Ways to Personalize Your Social Media Marketing

Social media marketing has become an invaluable tool in today’s modern business environment. There are few better ways to connect with your target …

The Best Free Stock Image Resources on the Web

<i>This post originally appeared on the Buffer blog.</i><p>Here on the Buffer blog, we think a lot about visual content.<p>We’ve shared our own study on the importance of images in Twitter posts for more social sharing. We’ve explored tools that help anyone create visual content.<p>But there’s one question we get …

Six Quality Social Media Lessons from Peg Fitzpatrick

In our final Marketing Superhero Bootcamp training session, social media expert Peg Fitzpatrick provided a plethora of tips, tricks and must do’s. In …

Social Media

9 Ways to Recycle Your Blog Posts Into Other Content Formats

6 Ways to Promote Content on LinkedIn

LinkedIn may not be as big as Facebook, but if you’re in B2B, it’s essential. If you’re a content marketer, especially if you’re a B2B content …

Want a Retweet? Include a Photo

Twitter may limit you to 140 characters, but a picture says a thousand words, and can even entice people to read your story.<p>At least that seems to be …

6 Ways a Formatted Google+ Post Will Increase Engagement and Interest

One of the major differences we've discussed in the past between Google+ and other social networks is the ability to format your posts. I've shared …

Social Media

How to Reply All from Hootsuite

From thanking multiple Twitterers for the follow, to including all participants in a conversation, the “Reply All” feature is an easy timesaver. Just …

Introducing Smart Twitter Autocomplete for Web and Mobile

I’m really excited to write this post today! It’s the feature I’m most excited about, and I hope that it’ll be equally helpful for you to start using …

7 Ways I Accidentally Got More Twitter Followers (and 7 Ways You Can on Purpose!)

Just like you, I read all of those blog posts about how to get more Twitter followers. And while these articles all contain great, actionable advice,</i> …

Social Media

How Much Content Do You Need? Here’s a Formula

How Much Content Do You Need? Here’s a Formula<p>Image from Bigstock.com<p>I was in St. Louis the other day, talking Youtility at an event put together by …

Infographic: The perfect LinkedIn status update

Between Facebook posts, tweets, Pinterest boards, and everything else on your social media plate, you probably don't spend much time thinking about …

25 Great Social Media Tools - Infographic

25 Great Social Media Tools – Infographic<p>As social media marketing is now essential part of companies’ marketing mix, the decision which social media …

Twitter's New Login Page Caters to Newbies

Sometimes, subtle changes can make all the difference.<p>Twitter updated its login page Monday, as first reported by <i>AllThingsD</i>, adding a little more …