William Kutcher

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Why Students Are Sending Earth Sounds To Astronauts

Space can feel awfully lonely. One professor let his students record soothing sounds from Earth and send them to the ISS.<p>Last summer, Greg Smith was standing in front of a Home Depot when he got an unexpected phone call. When he answered, the voice of NASA astronaut Kjell Lindgren greeted him on …

Space Exploration

Excessive Sitting Could Shorten Your Life. Engineer Activity Into Your Routine Today.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Sitting may be the most underrated health threat of this generation. It subtly erodes people's health over time. On a global level, inactivity may kill more people than cigarettes.<p>Yet, most of us spend far more time sitting than we do …

Commuting

How to Get Your Company to Adapt to New Technologies

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>People like routine. It minimizes stress, keeps us moving forward and provides a sense of comfort. In my experience, however, when we become too reliant on what’s predictable, problems arise. The same principle holds true for companies. …

Employee Engagement

The 5 Must-Use Steps to Successfully Conduct a Performance Review With Employees

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you follow this plan you will gain a lot of insights that ultimately help people put themselves in control of their work, their future and ensures the company has a talent pool that is motivated to perform at their best.<p>For many …

Employee Engagement

4 Lessons Learned From This Year's Super Bowl Advertising

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The Super Bowl has been universally called “the marketers’ holiday.” At $5 million a clip, there certainly is a lot of time, energy and investment put into showing up for the game. So it’s fair to say that much of this activity is …

Business Strategy

6 Little-Known Characteristics of Successful Entrepreneurs

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The world of entrepreneurship is surprising. Once you enter it, you either love it or hate it. You're either addicted or turned off. You realize you can go further than you ever thought possible and work harder than you thought you were …

Entrepreneurship

15 Ways to Get More ROI From Social Media This Month

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media marketing is both a bane and a boon to business owners. If it’s working for your business and driving traffic, you love it. If it’s not bringing in results, you hate it -- and feel that you’re wasting your time.<p>So, stop …

Marketing

B2B? C2C? VC-Backed? Read on to Have These and Other Business Models Explained.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Sooner or later, every young business needs to begin putting money in the bank -- and there are five business models your startup can use in its pursuit of bringing in revenue. The one (or more) you choose will depend largely on the …

Venture Capital

3 Educational Trends That Will Change How You Hire in the Future

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The U.S. educational system and job market have a chicken-and-egg relationship: Do changes in the needs of the labor market determine the skills that schools teach? Or, do the ways students are educated force employers to adapt to the …

Human Resources

3 Ways to Let Failure Cultivate Culture

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As business leaders, we’re conditioned to celebrate our successes. We make announcements to the public and media when we celebrate revenue milestones or launch a new product or feature. We apply for awards and send out news releases …

Transparency