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The 10 Things You Need To Know In Advertising Today

<b>1. PepsiCo's CEO Indra Nooyi has conceded that cola has lost some of its "cool factor."</b> Nooyi said that craft soda, like its Caleb's Kola product, may be the key to restoring some of cola's allure.<p><b>2. People are complaining that a cute fluffy animal ad from a UK biscuit brand could encourage people</b> …

Advertising

How Content Marketing, SEO, and Social Media Work Together

Content marketing, SEO, and social media should work together synergistically. Each should be its own instrument, working together to create a perfect harmony. But you're wondering just how to integrate the three to produce great business results, right? You're curious about how each compliments …

Marketing

6 Stories That Could Be Sabotaging Your Career (and Life)

From when you wake up in the morning to when you close your eyes at night you're telling yourself stories. Stories about who you are, why you're here and what's next for you. The best stories inspire you, while the worst stories conspire against you. All stories are powerful, especially if they can …

Happiness
Streetwear

Soccer History And Minimalism Meet In These Striking World Cup Posters

Not every sports poster has to be an action shot with Photoshopped flames around the ball.<p>The aesthetic qualities of sports are unparalleled–rippling bodies in motion, adorned in colorful uniforms created with the intention to create a sense of cohesive visual identity, and locked in competition …

The Rise of Promoted Content, Decline of Organic Reach, and Future of Social Measurement

Social media is no longer a completely free channel. Promoted content has taken hold, we have a Facebook organic reach crisis, and social marketing …

The Future of Marketing -- and Next Generation Social Science: A Visit to the Center for Advanced Modeling

<b>2009: "SOCIAL FUSION"</b><p>Five years ago, as part of Monitor Talent's annual gathering of thought leaders, we gathered a set of marketing and social media experts to discuss a hypothesis about how current trends would affect marketing.<p>Our group included thought leaders and entrepreneurs like Clay Shirky …

How to Define and Use Paid, Owned and Earned Media

When you're a strong marketer, you obsess about data. You can spend hours in Google Analytics (or another BI/Data platform) and Excel analyzing graphs, charts, correlations, growth rates, bounces, etc. And from what I've observed, most marketers will typically focus on channel results. That is, …

If You Shop on Thanksgiving, You Are Part of the Problem

I'm a capitalist. It's not my religion, I won't bow before its altar, I won't kiss its ring, but I believe in capitalism. It's an invention of man and it involves money, so it's not perfect, but I've never heard anyone suggest a better system. So I'm a capitalist.<p>I am not, however, a consumerist. I …

Minimalism

The Psychology Of Materialism, And Why It's Making You Unhappy

More money, more problems? It might just be true. Americans today, compared to 55 years ago, own twice as many cars and eat out twice as much per person, but we don't seem to be any happier because of it. Rather than rising levels of well-being, we've seen mounting credit card debt and increasing …

Doing the Math on Walmart: Average Take-Home Pay Barely Covers the Basics

The past week has seen nationwide protests against low wages paid by Walmart, the nation's largest retailer and by fast-food chains. In an effort to counter the rising tide of criticism as demonstrations were staged at stores all across the country on the retailer's biggest shopping day of the …

Personal Finance

Ad Agency Tries Letting Clients ‘Pay What You Want’

Interactive design and branding company 8k in Poland is getting some visibility from its "Pay What You Want" pricing system ($1 minimum) that covers …

Advertising Industry

3 Steps to a Born Again Brand

Yes, <i>that</i> kind of born again. And while I don't mean that we all literally should start talking about Jesus, brands can learn a lot from people who have found meaning and deeper relevance in time of crisis. After all, the social media revolution has brought crisis to anyone relying on traditional …

How CDFIs Lift Small Businesses and Help Create Jobs

Small businesses are Little Engines That Do. They think they can, they know they can―and they're right. Small businesses are responsible for more than half of all U.S. employment.<p>That's why community development financial institutions (CDFIs) are focused more than ever on meeting the financing …

grain editNeue Grafik Reprint

I just got word of an exciting announcement from Lars Muller. The complete series of the highly influential Swiss Journal, <i>Neue Grafik</i>, will soon be …

Are Your Employees (Or You) Playing Small? If So, Here's What To Do About It

The holy grail of business is figuring out how sustain the growth of your company. From business schools to journalists, we look at successful companies to discern the keys to success. One area of focus in the last two to three years is how fast growing companies are so successful, even in a down …

Breaking Free of Processed Foods

Everyone wants to eat naturally. But it's very difficult to avoid processed foods.<p>Unless you are eating a strictly raw diet, you are consuming processed meals. Wikipedia redirects the search for "processed foods" to convenience foods -- "commercially prepared food designed for ease of consumption." …

Nutrition

Five Offline Marketing Ideas to Help Get Your Business Noticed

So much is made of the whole online marketing thing these days that it’s hard for small business owners, like you, to find useful information that …

Creativity and Innovation: Your Keys to a Successful Organization

The companies that have done the best over the long haul are those who are the most creative and innovative. These organizations don't copy what others do; instead, they may use innovative ideas from others as a spring board to come up with a unique application, product, or service for themselves. …

McDonald's Value Strategy + More

McDonald's Corp. says it will more sharply focus on the value end of its price spectrum following disappointing Q3 results. That means a heavy marketing push behind the new Dollar Menu + More and a likely parade of new McDouble burger variations, as reported earlier. Much of that will come through …

Opt for the Mulitas at Tacos El Korita in East Los Angeles

More<p>Mexican Food<p><i>Recetas deliciosas</i> to transport your tastebuds south of the border.<p>It can be tough for taquerias to make a go of it in East LA, where the standard for tacos is higher than perhaps anywhere else in America. It's even harder for late night taco trucks, considering their proliferation …

Typographer’s top typefaces

If you could use just eight typefaces, which would you choose? In each issue 8 Faces magazine asks this question to eight leading designers from the fields of lettering, typography, and of course type design itself.<p>So far we interviewed 48 world-renowned designers including Erik Spiekermann, Jessica Hische, Yves Peters and Ale Paul, plus owners of type foundries such as H&FJ, Font Smith and Process Type. Between all of them 336 typefaces have been chosen so far.<p>With well over 100,000 possibly …

4 Digital Mediums That Convert Local Consumers Into Buyers

Digital technology has opened up several purchasing options for local consumers, while at the same time presenting local business owners with additional platforms to attract that business. Today's technology based lifestyle is responsible for connecting consumers with local businesses through …

Offshore Outsourcing Has Crippled America's Innovation Engine

A generation of efficiency experts have been telling us the U.S. doesn't need to manufacture things. We will lead the world at innovating -- coming up with new products and technologies, they say.<p>But a troubling report by the Massachusetts Institute of Technology finds that the loss of …

If They Won't Put It in Writing Then Be Afraid

Years ago, I got a call out of the blue. Someone I don't usually work with, in delicate political language, was requesting I do something. Problem was that the request seemed highly inappropriate to me. It wasn't based on any policy or guideline and seemed to be very questionable on both moral and …

4 'Healthwashing' Pitfalls to Watch Out For

It is no secret that the food industry is a master of deceptive marketing. Its liberty with the term "natural" (largely due to the Food and Drug Administration's refusal to come up with a strict definition) has been covered extensively, as have countless examples of "healthwashing" that try to pass …

Nutrition

Minimalist Movie Poster Illustrations by Alizée Lafon

Movies Hipster Kits.<p>Alizée Lafon is a French filmmaker, graphic designer and illustrator based in Paris. Her passion for movies and iconic shows get …

Semet Brand Identity by Mohd Almousa

Semet Interactive – Identity.<p>Nice use of colors, beautiful graphic shapes, and a modern logotype – these are just some matching characteristics of …

This Is Why Your Company Is Going to Fail

About 50 percent of all startups will not make it to year five and approximately 67 percent won't make it to year 10, according to historical data gathered by the Bureau of Labor Statistics over the past 18 years. The good news is I've documented why the average company fails.<p><b>You Don't Test Your</b> …