Andres Wittermann

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One Year Later, Is Coca-Cola Journey a Success? — The Content Strategist

<i>Full Disclosure: Coca-Cola is a client of Contently.</i><p>Just over a year ago, Coca-Cola Company said good-bye to their corporate website. Never known for …

The Future of Content Marketing for Consumer Brands: Round up of Top 20 Predictions

For consumer brands, right now in the real world, content marketing is about self-publishing branded content online – primarily in digital magazines …

Reflections on 2013 from LEWIS PR

Reflecting on the past is one of the most important things we do. It makes us thoughtful, humble, curious and not taking things for granted. As we …

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Here's Why 'The Internet Of Things' Will Be Huge, And Drive Tremendous Value For People And Businesses

Estimates for Internet of Things or IoT market value are massive, since by definition the IoT will be a diffuse layer of devices, sensors, and computing power that overlays entire consumer, business-to-business, and government industries. The IoT will account for an increasingly huge number of …

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Japanischer WhatsApp-Rivale Line überschreitet Marke von 300 Millionen Nutzern | Kroker's Look @ IT

<b>Und wieder eine neuer Mobilgigant: Die Messaging-App Line wächst pro Tag um 1,5 Millionen User – und bietet auch soziale Features wie Twitter & Co.</b><p>Es …

The Omniture Of PR? AirPR’s New Analytics Platform Aims To Show CMOs How To Invest In PR

Startups and PR firms have long had a halting, if not embattled relationship. Spend time talking to entrepreneurs and those working at startups, and it won’t be long before you encounter the nagging mistrust founders have of PR firms and the PR process.<p>That’s why AirPR, the PR marketplace and …

The iPad finally gets a great productivity suite — and it’s not from Microsoft

A new, free productivity app for iPad enables you to create and edit Microsoft Word and Excel documents with a gorgeous user interface rebuilt for the iPad. It’s the app Microsoft wishes it built — but it’s actually from a small, publicly traded company called HopTo.<p>The Campbell, Calif.-based HopTo …

Prezi hits 30M users, doubling annually, and has ‘not used a dime’ of investors’ money

Prezi has raised over $14 million in venture capital to grow its business. However, despite rocket-stick growth and a massive user-base that just passed 30 million, the company has not used a single dime.<p>Which doesn’t mean the company won’t, of course.<p>“The only reason we haven’t dipped into the …

Apple and Samsung’s smartwatches are going to be way too cheap

In the $60 billion-a-year watch sector, most of the money flows to those who sell the most expensive devices: 0.6% of the watches shipped in 2012, with an average price of $4,285, were responsible for half the revenue of the entire industry.<p>That’s a big potential problem for aspiring smartwatch …