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Tidal is investigating data breach that led to accusation of inflated streaming numbers

A hard drive containing Tidal data was obtained by a Norwegian newspaper claiming the company inflates subscriber and streaming numbers<p>Tidal says it’s investigating how an internal data breach of sensitive company data resulted in a hard drive falling into the hands of a Norwegian newspaper, …

Corruption

It looks like President Trump’s attacks on Amazon go beyond tweets: He reportedly lobbied the USPS to double delivery rates

A new revelation in the president’s battle against Jeff Bezos and his e-commerce giant.<p>Ask someone — like this Amazon reporter — if there’s anything that can slow Amazon down, and you’ll likely hear an answer that revolves around regulatory concerns; the company continues to flex its power at a …

Donald Trump

A Contrarian View To Content Marketing

Having been in digital marketing since its inception in 1994, I’m recognizing a pattern that I’d like to call out. If you’re noticing a diminishing (or even a nonexistent) return on your content marketing efforts, you’re not alone — and it may be time to pivot.<p>The promise of content marketing is so …

Marketing

Here’s what happens with your data when you use a Chinese messaging app

Verbal sparring between two Chinese billionaires over data privacy has shone a rare spotlight onto a topic in China that has also dogged global …

Cold Calling is Dead. Here's an Effective New Approach | Inc.com

Cold calling doesn't work because no one like to be on the receiving end. (and most likely, your sales reps hate it too). Are your sales reps cold calling hundreds of prospects a day without seeing much success? It's time to quit the old-school tactics.<p>Do you like being cold called? How often do …

eBooks

7 influencer marketing trends that will dominate in 2018

The popularity of influencer marketing shows no signs of slowing down. Interest in the term <i>influencer marketing</i> increased 90x from 2013 to 2016 and it doubled in first nine months of 2017. Reasons for ever-growing popularity of influencer campaigns are numerous ranging from their versatility (this …

Marketing

Dnsmasq server flaws unmasked and patched by Google

News roundup: Google researchers find and patch vulnerabilities in the Dnsmasq server that are used widely in routers and IoT devices. Plus, EU-U.S. …

Routers

Why Cannabis Retailers Should Embrace Text Messaging

<b>Guest post by Jeff Harris, CEO of springbig</b><p>We are living in an era of perhaps the most drastic evolution in consumer behavior since the advent of the …

Facebook’s recent controversies haven’t caused marketers to love it less

Addressing a room of marketing executives at ANA Masters of Marketing, Erik Geisler, director of U.S. agency for Facebook, said his company has been …

3 Ways to Keep Prospects From Ignoring You

Getting more leads is one of the toughest tasks for a marketer.New leads and qualified prospects are hard to come by in such a competitive world.It’s …

Marketing

2 Simple Ways Content Marketing Yields Greater Benefits than PPC

It was difficult picking only two ways content marketing outweighs PPC in yielding greater benefits.<p>This is because there are even more ways, and …

Email is the most effective tool you are not using

With so many other forms of communication available, email may seem like the archaic tool from the Internet’s dark ages. But when it comes to formal …

Snap suddenly has a leg up on Facebook and Google — but it still needs to do 2 things to steal their advertisers

Snapchat has always been less open to publishers than Google and Facebook.<p>It has also been less focused on its users sharing content, building followings, and running up social-engagement numbers.<p>While the latter has arguably left Snapchat worse off with advertisers who are drawn to the potential …

How to build an audience of consumers in today’s highly competitive environment

Amid the super saturated digital advertising space, how can your brand break through? Contributor Peter Minnium explains how building an audience …

Digital Advertising

6 Ways to Create a Community of Diehard Fans of Your Brand | Inc.com

The process for gaining diehard, returning customers can be a long, brutal journey. Additionally, we as entrepreneurs, aren't always the most patient type of people.<p>So what can you do to start creating a rabid fan base of loyal customers today?<p>Well, this professor of neuroscience says you should …

Marketing

Match Your Content to Your Sales Funnel

We’d all like to believe that the consumer journey is simple and straightforward—that a buyer sees your product advertised somewhere, visits your …

Marketing

We Need To Talk About What Social Media Is Doing To Young Girls

Excessive social media use has a lot of negative effects for young girls, according to a new study<p>Our children will never know a world without social …

Five Ways To Market Your Startup With Little Or Zero Budget

So you’ve finally launched your startup. It’s a dream come true, and you are undoubtedly excited. You may even have a customer or two already. But here comes the tough part: How do you go from having a few customers, to enough customers to sustain your business and fuel its growth? Your sales team …

Marketing

How to Triple Your Digital Marketing Results

Pixabay<p>What metrics do you use to define digital marketing success today? Clicks? Traffic? Followers? Leads? Sales? ROI? Notice what these metrics …

One Ridiculously Simple Email That’ll Get More People to Click Your Content

Every email marketer I’ve talked to eventually faces one problem:They struggle to consistently send emails to their subscribers.This is a big …

Marketing

How to Build A Massive Email List From Scratch

If you want to grow the traffic to your business, if you want to grow your business, you need to be constantly growing your email marketing list.<p>The …

Get more marketing muscle with Google AdWords

<i>The following article is part of the Small Business Ad Academy, offering marketing and social media advice for small businesses, presented by</i> <i>Chase …

5 social media trends PR pros must embrace

Social media tactics are a must for any well-rounded PR or marketing campaign.<p>However, how can you stand out in the sea of content and messages …

Public Relations

The Influential Executive's Guide to Email Marketing

For all the glitz attached to social media, email has remained the more direct and personal way to communicate with your audience.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Even as social media floods our devices with new methods of communication, email is here to stay. Statista …

10 Tips for Increasing Engagement with Customers, Employees and More - Small Business Trends

Building a successful business requires engaging with a lot of different people — customers, social media followers, even your own employees. There’s …

Facebook begins 'human review' of potentially sensitive ads

Facebook says it will begin manually reviewing advertisements that target certain groups and address politics, religion, ethnicity and social …

Religion

4 Facebook Ad Metrics You Need to Start Tracking ASAP

It’s true. Digital advertising on Facebook is effective and should be a key part of your marketing strategy.You can run ads within just a few minutes …

AdWords

Complete Guide on How to Build Successful Sales Funnel

Whether you’re just starting a business or need help promoting an existing one, you need to begin with a proper sales funnel in place. This sales …

Marketing

New Google Warnings For Non-HTTPS Content Starting In October

If you own a website that has not yet been converted over to HTTPS, Google has an unpleasant surprise coming for you in October.<p>Starting October …

Information Security

How To Rediscover Your Blogging Mojo #Blogging #Blogs #Bloggers

Blogging can be so much fun when you are making your readers smile, getting some shares on social media and letting out soft moans of creative pride …