Wim Segers

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A Starbucks Customer Service Secret: Avoid The 'Cliff Of Dissatisfaction'

The cliff of dissatisfaction (as I use the term in my customer service consulting practice) is the point at which a customer loses faith in the timeliness of your company or your product. The length of time it takes a customer to reach the cliff varies from business to business, but it’s a risk …

Your Mashed Potatoes Are Good. These Are Better.

Every taste of these smooth and buttery spuds aims straight for the brain’s pleasure center.<p>Every taste of these smooth and buttery spuds aims straight for the brain’s pleasure center. Follow these <i>BA</i>-approved tips and we guarantee your potatoes will be a Thanksgiving table hit.<p>Pick Your Spud<p>We use …

Cooking

The BA Burger Deluxe

Makes 4 Servings<p>Five ingredients and five steps will get you to burger heaven. Want to take this summer cook-out staple to the next level? Check out our recipe for the Butcher's Burger, which includes three different cuts of beef. This is part of BA's Best, a collection of our essential …

BBQ

Forget Customer Satisfaction. Think Customer Surprise | Inc.com

Every entrepreneur knows that happy customers are the very definition of success, and most will talk a good game about just how much they care about their customers. But new research shows that businesses are failing to put their money where their mouth is. In one recent study, only one-third of …

Customer Experience

What It Takes to Stand Out in a Crowded Market | Inc.com

Last month, <i>The New York Times</i>'s Mark Scott wrote a piece about copycat startups. His thesis was that in emerging markets, a new idea is never really new. Instead, it's usually a copy of an idea that's already come to fruition. As an example, he cites Easy Taxi, company that's supposed to be Uber …

Business Strategy

16 things you should know how to do with Siri