Will Young

675 Flips | 4 Magazines | 13 Likes | 4 Following | 1,469 Followers | @willyoung81 | Founder of https://rais.io - Smart customer data integration, CRM and campaign software for busy retailers

Three Challenges Impacting eCommerce Conversion

Share Email<p><i>“Reaching a 100 percent conversion rate is impossible — actual fraud should be blocked and some shoppers will always have second thoughts</i> …

eCommerce

CRM for Financial Services

<i>Don’t they look happy they are using a CRM?</i><p>CRM for financial services has significantly evolved. It is no longer just about client management, but it …

Perspectives on Analytics: Attitudes on New Data Frontiers

Data scientists, business analysts and business executives have some innovative ways to extract insights from their internal information …

Why Content Marketing Is the Cornerstone of Customer Experience

Content marketing has solidified itself as a practice that strategically builds valuable relationships with audiences. Successful marketers have gone …

5 Ways to Increase Customer Loyalty in Ecommerce

What is your brand doing at this very moment to keep visitors engaged and keep buyers coming back for repeat purchases? Make every interaction a …

Why Eco-Friendly Entrepreneurs Win at Customer Loyalty

Why Eco-Friendly Entrepreneurs are Winning at Customer Loyalty<p>June 12, 2017<p>Want more loyal customers? It’s time to take a deeper look at the greater …

Brooks Brothers Reveals Secret to Customer Loyalty

“We’re like poker buddies,” says Richard Buonomo about Mario Mirabella, his personal shopper at Brooks Brothers as he searches the shop for the right ‘brownish button.’<p>“He is very picky and fussy,” says Mario, a second generation master tailor at the flagship store in New York. “But we make …

American Airlines Isn't the Only Company Drastically Devaluing Customer Loyalty

Loyalty isn't worth as much as cold hard cash.<p>To consumers, loyalty programs are all about getting something for nothing. We sign up because the …

Missing The 'Loyalty' Point Completely With Customer Loyalty Programs?

There’s something very strange going on. It’s a growing phenomenon noted across business sectors and geographies. It involves a steady revamping of so-called “customer loyalty” programs, once designed as reward schemes to ensure customers felt valued, and therefore stayed loyal.<p>But in 2016 an …

11 Loyalty-Driving Tactics for Better B2B Customer Retention

Customer loyalty in B2B is a tricky beast.<p>What comes to mind when customer loyalty is mentioned? Points, stamp cards, promos, exclusives, tiers.<p>Rings …

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ISPs

29 Brand Tattoos That Take Customer Loyalty to the Next Level

It's easy to understand why certain brands may hold a place in your heart. Maybe you met your soul mate in Costco; maybe Starbucks changed your life. And maybe your love for the company runs SO deep, you're contemplating permanent ink to honor it. It's true — some people take the leap (Disney fans, …

Why the Traditional Marketing Funnel is Sabotaging Your Conversion Rate

The sales funnel. It all seems so smooth and simple, doesn’t it? Lots of prospects come in through the top, only to move in various, predictable …

Marketing

Infographic: The path to customer retention

Customer retention is vital for businesses to remain successful and profitable - according to Gartner, 80% of your future profits will come from 20% …

The 3 questions to ask, to help with strategic data planning

Are your customers Fans or Ambassadors?

There are brands, and then there are the super brands. Brands that you hear about constantly, not just from their advertising or clever product …

How to Approach Customers Without Intruding Upon Them: 5 Dos and Don'ts

Digital marketing is a balancing act. While technology has offered businesses key insights by tapping into the power of predictive analytics, …

Customer Experience

The 5 Most Misunderstood and Misused Marketing Metrics

Here's how to avoid all the confusion when it comes to market share, net promoter score, the value of a "like," customer lifetime value, and ROI.<p>How much does a "like" on Facebook really matter? And how important, really, is increasing your company's market share?<p>Answers to these questions are …

5 Ways to Build Customer Loyalty Online

According to the White House Office of Consumer Affairs, loyal customers, on average, are worth up to 10 times as much as their first purchase. <b>So</b> …

The 'Walking Dead' Season Finale Just Jumped the Customer Loyalty Shark

Knowing your customers is the foundation of every successful company. The same is true for audiences and TV shows.<p>If you're a <i>Walking Dead</i> fan -- and since last week over 12 million people watched the next-to-last episode of this season when it aired, you probably are -- then you knew someone was …

The New Kind of Customer Loyalty Your Company Needs

Image via UnsplashIt has been predicted that by 2020, price and product will no longer represent a brand’s biggest advantage for standing out in a …

Customer Experience

As John Oliver Pointed Out, the Yankees Could Use a Little Lesson in Humility -- and Customer Loyalty

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Anyone who has had the privilege of staying in a luxury suite, flying business or first class or having VIP access to an event knows that these perks can be really nice. From the business side, providing these perks are a great way of …

Loyalty

What Are Top Performing Customer Service Companies Doing? - Small Business Trends

How well does your company’s customer service measure up? Salesforce.com recently released a survey of nearly 2,000 global companies that are leaders …

How social media adds value to CRM

Sales and marketing increasingly rely on digital tools to achieve their goals. IT leaders have the opportunity to support these functions by …

What’s your TRUE customer lifetime value (LTV)? — DCF provides the answer

<i>By David Skok, General Partner at Matrix Partners</i><p><i>This article originally appeared on</i> <i>forEntrepreneurs.com</i><i>. You can find the full article here:</i> <i>What’s</i> …

The Secrets of Customer Retention & Communication in E-Commerce

Providing an excellent customer experience is one of the most important ways to improve retention and profitability in any business. A smart Customer …

Customer Experience

How Retailers Will Survive In The Amazon Era

Hire a service designer, for starters.<p>There’s no way around it—the past year has been rough for retail. Even the stalwarts have taken a hit: Nordstrom had a terrible run on NASDAQ; Macy’s cratered, with its stock ending 2015 40% down for the year; and Walmart is shutting down over 250 stores …

Shopify, In Sweet Spot For E-Commerce Momentum, Gets Upgrade

<b>Shopify</b> (SHOP) was upgraded by Pacific Crest Securities on the confidence that strong momentum will continue at the e-commerce company.<p>Pacific Crest …

What is x-commerce and why should marketers care?

<b>Mobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce.</b><p>Recently, we reported on the International …

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