Another year older, but the logo design industry shows no signs of old age. Like an unruly kid ripping through a stack of unopened presents, I eagerly dive into my annual logo report knowing an experience
Pentagram resurrects a typeface, originally designed by Eero Saarinen’s legendary office, for the reopening of the TWA Flight Center as a retro-chic hotel. The TWA Flight Center at New York’s JFK is a
Work culture isn’t something you can turn on and off. It’s something that you need to cultivate over time. Successful companies are built on the foundation of great talent. Having a strong employer brand
Here’s a truth: many in the marketing industry today don’t really understand brands. They may think that “brand” and “customer experience” are different. But that kind of brand is a layer of communications.
How to name your company, according to Red Antler, the branding agency behind Casper, Allbirds, and Birchbox
Don’t be literal. Think about feelings. Tag lines are useless. To create an effective brand in the startup age, you sometimes have to challenge established rules of corporate marketing. That was the key
It's not really about what either of them did last month, or the month before. It's about what they've done over the years. There's a big difference between United Airlines and Southwest Airlines, and
Three ways to find your target audience and build your brand. What's more important than selling your product or service? Nothing, right? Not quite. All too often, founders focus on selling, but they focus
67 Years Ago, a General Delivered One of History's Most Famous Speeches--and Showed Exactly How You Should End a Presentation
It's one of history's most famous. The closing explains why You've probably read plenty about how to hook your audience in the first 60 seconds of your presentation. Let's talk about how to close with
Young people want to work for purpose-driven businesses–but your purpose has to be something more than just rephrasing your business model. Over the past decade, leaders in business, education, and the
What Is the Difference Between Marketing, Advertising, and Branding? A Simple Analogy to Help Explain
To understand the differences between these concepts, simply apply them to you. In my work with entrepreneurs and business students, I often hear marketing strategies explained as "having social media,"
Why 'Dilly Dilly' works, and what it can teach you about your own marketing and advertising campaigns. Just before this year's Super Bowl, I asked David Sutton, president and CEO of TopRight, a transformational