Jonathan Reynolds

109 Flips | 1 Magazine | 2 Following | 29 Followers | @wildwoodcottage | Keep up with Jonathan Reynolds on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jonathan Reynolds”

Mark Ritson: How ‘influencers’ made my arse a work of art

It’s the middle of June and you know what that means. A certain location on the French Riviera orders in the rosé, sets up shop and any marketer with …

Public Relations

How much does it cost to advertise on UK TV? Here's what Channel 4, ITV and more charge for slots

As the likes of Facebook continue to muscle in on UK TV ad spend, The Drum takes a look at how much it actually costs to buy a slot on some of the …

Where’s best for an ambitious young person: Love Island or Oxbridge?

There is fierce debate doing the rounds online (when is there not?) about what it means that more people applied to appear on ITV2 reality show Love Island than to study at Oxbridge universities.<p>The programme’s production team said that more than 85,000 people wanted to find love on an island this …

Love Island

Metro Bank swings to first annual profit

Metro Bank has reported its first annual profit of £10.8m, after the British challenger bank expanded its loan book and revenues rapidly but also ate …

Investing

The rise of luxury toilet paper

Americans have a new favorite way to flush money down the drain: luxury toilet paper.<p>Sales in the United States of what the industry calls "luxury" rolls — anything quilted, lotioned, perfumed or ultra-soft, from two- to four-ply — climbed to $1.4 billion last year, outpacing all other kinds of …

The best toilet paper you can buy

<i>The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.</i><p><i>Shutterstock/Business Insider</i><p>The Insider Pick:<p>Everyone seems to have a toilet paper brand that they remain loyal to. After all, if you’re …

On a roll: why the bottom line is booming in the world of toilet tissue

TissueWorld is the most important annual congress on the planet for what some coyly call "the soft hygienic tissue paper business". But despite the …

Mark Ritson: 10 reasons why Superbrands 2018 is a worthless list

Superbrands is back. Again. With another shit-filled annual compendium of hoo haa, I give you the 2018 UK Superbrands top 20.The Superbrands …

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P&G brand chief vows to ‘take back control’ from agencies | Financial Times

Procter & Gamble, the consumer goods group and world’s biggest advertiser, said it would “take back control” of its marketing and move more of it …

Digital Advertising

Brewdog's pink 'beer for girls' criticised as marketing stunt

BrewDog’s launch of a pink “beer for girls”, ostensibly to raise awareness about gender pay inequality and sexist advertising, has come in for criticism as a cynical marketing stunt.<p>The independent craft brewer has launched a “new” Pink IPA – in reality a repackaging of its flagship Punk IPA – with …

Beer

Unilever increases media spend by £220m and shifts more money to digital

Unilever has increased how much it spends on media and in-store advertising as it reinvests savings in production costs into “real consumer-facing …

On marketing attribution - a cartoon by the @marketoonist https://t.co/Qv6MvfuPiS

P&G says cut digital ad spend by $200 million in 2017 | Reuters

(Reuters) - Procter & Gamble Co (PG.N) said on Thursday it cut digital advertising spend by $200 million last year based on viewership data provided by tech and media companies that showed its ads were not reaching its target audience effectively.<p>FILE PHOTO: The logo of Dow Jones Industrial Average …

Procter & Gamble

The Death of Clothing

By Lindsey RuppLindsey Rupp, Chloe WhiteakerChloe Whiteaker, Matt TownsendMatt Townsend and Kim BhasinKim Bhasin<p>The apparel industry has a big …

The smiley feedback buttons at airports do actually work – and they are changing the way we travel

Have you ever pressed one of those smiley face buttons in airports? In turn they translate your mood as: dark green - ‘Delighted’, green - ‘Happy’, pink - ‘Sad’ and red - ‘Don't even ask’.<p>Well they don’t do anything. They’re placebos. Behavioural tools planted at strategic points in airports so <i>the</i> …

Flying

Snapchat petition attracts one million signatures

<b>One million people have signed a petition calling on Snapchat to roll back its latest redesign.</b><p>The changes were intended to separate interactions with friends from branded content - including that of celebrities and influencers.<p>Snapchat founder Evan Spiegel wrote in a blog post that he believed …

Metro Bank now offers its current account nationwide - but how does it stack up?

<b>Metro Bank has today opened current account applications to the whole of the UK and will allow customers to prove their identity by uploading a</b> …

The Irrational Consumer: Why Economics Is Dead Wrong About How We Make Choices

<i>A new paper reviews how psychology, biology, and neurology are ganging up on economics to prove that, when it comes to making decisions, people are anything but rational</i><p>Reuters<p>Daniel McFadden is an economist. But his new paper, "The New Science of Pleasure," shows the many ways economics fails to …

Digital Deceit: The Technologies Behind Precision Propaganda on the Internet

Over the past year, there has been rising pressure on Facebook, Google and Twitter to account for how bad actors are exploiting their platforms. The …

Duracell’s CMO on the 7Ps that are redefining the brand

Batteries are admittedly not the most exciting product category. Consumers buy them to power other products, so the buying decision is often largely …

Inside Britain’s meme factory

When a pun I’ve written gets 5,000 retweets it has the same effect on your brain as when a standup plays an arena show<p>On a high wall in the corner of Social Chain’s Manchester office, with a look of serene exasperation, Jesus Christ looks down on the sea of millennials and Generation Zedders (or …

Social Media

LEGO Inspires, While Protects, The ‘Builders Of Tomorrow’

Finding new ways to interact with consumers requires freedom—freedom to take risks and freedom to fail. So said Laura di Bonaventura, marketing …

Mark Ritson: Even ‘millennial-minded’ marketers should see TV as a gold mine

In 1996, the United Nations General Assembly proclaimed this day, 21 November, to be World Television Day. That’s right on this very special, if …

Examining Lego's social success (and how it boosts ROI)

I certainly remember many Saturday afternoons playing with Lego bricks with my young nephew and being amazed at not just how long he could sit there …

Is The Proudly-Weird Culture Of Tony Hsieh's Zappos Also Its Customer Service Secret?

<i>It’s indisputable that Zappos CEO Tony Hsieh, who sports a mohawk and lives in a trailer park of his own design, lets his weirdness flag fly. (Zappos’ Core Principle #3, in fact, is “Create Fun and A Little Weirdness.”) But the secret of Zappos’ customer service success lies elsewhere, I’d argue,</i> …

Team Building

Monetising millennials: what the corporate world thinks it knows about young people

Before the opening keynote of the Millennial 20/20 Sydney conference, a man strides up, folds me into a boardroom-firm handshake and gazes deeply into my eyes.<p>His impeccably tailored business shirt, open to the third button, and swept-back blond hair make him look like a more handsome version of …

Mark Twain

Monzo fends off suitors as current account upgrade begins

With big tech firms and banks lining up at its door to talk about a potential acquisition, digital c...

'Black is beautiful' advert for toilet paper sparks outrage in Brazil

• Advertising agency accused of appropriating black cultural movement<br>• ‘In Brazil #Blackisbeautiful is now toilet paper. Where do black lives matter?’<p>The manufacturers of a new brand of luxury black toilet paper in Brazil have been accused of racism for using the slogan “Black is Beautiful” as part of …

What the mainstreaming of behavioural nudges reveals about neoliberal government

Most of us think nudge theory is about trivial things, like getting us to drink fewer fizzy drinks or getting men to take better aim at the urinal. …

Economics