A year with as fresh a start as this one calls for new names to add to your fashion radar. Allow me! As we embark on a new year with the hope of not …

Here at Who What Wear, we believe in the power of accessories. That's why we've dedicated an entire series—Successorise—to it. After all, nothing has …

Whether you're a shoe hoarder or a jacket fanatic, a dress lover or a bag addict, it's safe to say that there is an independent brand to cater to …

Earlier this week, we gave a shout-out to all our readers to find out exactly what it is that you're wanting to read right now. An overwhelming …

As an editor at Who What Wear, I look at the collections of hundreds, if not thousands, of fashion brands in a year. I get emails and Instagram …

Despite all of the chaos and uncertainty, it feels as though 2020 was the year of the small brand. Of course, that is not to diminish the struggles …

Most of us won't have touched a handbag since lockdown began, instead sticking to a bag for life for our groceries and pockets for our credit cards. …