Whenever I invest in a seasonal trend, I do my best to ensure it aligns with my personal style. But sometimes, I don't think twice before I find …

In 2003, according to the beloved teen classic The Lizzie Maguire Movie, being an outfit repeater was the cardinal sin of fashion, and being an outfit …

When viewing the spring summer 2021 collections you need to first acknowledge the context in which these looks were created—designers around the …

Here at Who What Wear, we don't subscribe nor even remotely entertain the notion that younger is better. Sure, we might search for skincare that …

Like most fashion lovers, come fashion week, I love pouring over the runway images and finding major and microtrends, patterns, and general sartorial …

As you know, H&M is one of the best high-street stores for, not only identifying trends, but starting them. After a very successful 2020, in which …

Dresses, Remember those? We're not talking about those with oversize silhouettes or cosy, woollen textures. Instead, we're reminiscing of a time when …