Matt Thompson

115 Flips | 19 Magazines | 13 Likes | 4 Following | 8 Followers | @whoa_matt | Keep up with Matt Thompson on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Matt Thompson”

3 Ways to Use Experiential Marketing to Deepen the Impact of Social Media

In a world where people check their smartphones 85 times per day, usually for less than one minute at a time, consumer engagement can seem elusive, …

Public Relations

Video or Images: Which Performs Better in Facebook Ads?

“Video marketing” is one of today’s hottest industry buzzwords -- and, of course, we at Animoto agree that video is a priceless tool when it comes to …

Marketing

Influencer Marketing Takes an Important Twist in 2018

There has been a shift in influencer trends. Marketers, take note.<p>Influencer marketing. Now those are two words you hear tossed around a lot in meetings. You might know that tapping into the power of influencer marketing can be good for your business, but hands up how many of you actually know how …

How Coca-Cola Identifies and Engages Influencers

<i>The content below comes from a presentation by</i> <i>Stanislas Magniant</i><i>, Coca-Cola’s Online Communications Director for Western Europe at Traackr’s London</i> …

Public Relations

Hyperlocal Targeting and AI Have Made Orangetheory Fitness a Nearly $1 Billion Business

By the end of 2018, Orangetheory Fitness plans to have 1,300 studios in 17 countries, and by midyear, it expects to hit $1 billion in revenue. To get …

Top 10 Facebook Advertising Features You Should Be Using

Are you using Facebook Ads to grow your business? If not, you should be - Facebook has a wide range of great ad formats, targeting options, and …

22 Ways to Make Your Facebook Ads Better

Are you running Facebook Ads, but struggling to make them work?Perhaps you’re facing a low conversion rate, not enough audience interest, or even a …

Marketing

How to Leverage Social Media In 2018: A Video Marketing Guide for Brands | Inc.com

As social media continues to dominate the focus of most company's marketing focus and media budget, now would be the perfect time to review what works best on each platform. Clearly, video will dominate for the foreseeable future, despite the increasing focus on artificial intelligence, blockchain, …

Marketing

Technical SEO: The Best Opportunity For You To Add Value To Your Website Projects

Pubcon 2017, the multi-day conference for digital marketers, wrapped up last week in Las Vegas. For those of you who were unable to attend (like me), chasing down recap and reaction articles is the best way to stay on top of the latest insights that you can apply to your digital marketing …

Data Modeling

How to Optimize Your Social Media Posts for Search Engines

Social media networks started off as a place for people to keep connected online, to easily talk, share news, discuss events and everything else that …

This Video from Universal Showcases Irresistible Video Storytelling

Social media presents a complex world for content. No longer is the value of a video, article, photo, or idea measured by the judgment of …

Vocabulary

6 Technical On-site SEO Hacks to Improve Crawlability and Increase Organic Traffic

This article will shed light on some extremely useful technical SEO hacks that can gain more qualified inbound traffic and improve the crawlability …

SEO

How We Built a Million-Person Email List in a Year

Building your list is not a black box but rather an achievable, repeatable and scalable process -- here's how we did it.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When I launched WellPath and was starting out as a first-time entrepreneur seeking to get initial traction without the …

Icon/Social/Phone

Not a week goes by without me getting at least one email from a merchant asking if I know a good eCommerce …

eCommerce

WHYNOT Branding

WHYNOT NightClub Identity is a branding project shared by Quim Marin. There is a lot of things to love about this project but for me the color …

Driving Revenue with Personalized Product Recommendations

Online recommendations are the product of <b>complex algorithmic decisions</b>, which mine users’ interactions onsite and offsite, and present …

eCommerce

Words of wisdom for small businesses venturing online

Thinking of setting up shop online? E-commerce accounts for a growing share of retail spending and is an essential part of the customer experience. More than ever, people are researching, browsing and making purchases via retailers' websites and online marketplaces such as Amazon, Etsy and eBay.<p>It …

The Retail Merchant’s Guide to Hiring an eCommerce Manager – Part 1

Not a week goes by without me getting at least one email from a merchant asking if I know a good eCommerce …

eCommerce

8 tips on how to pitch your ecommerce business

The ultimate goal of any business, including yours, is to create an army of loyal customers. Regardless of the stage that your business is in, …

Clinical trials, mental health, medication adherence, and more in 500 Startups' new digital health class

500 Startups, a San Francisco-based accelerator and investor, has announced <b>its 18th cohort</b>, a group of 46 companies total which includes, for the …

10 Surprising Snapchat Secrets Every Marketer Should Know

You’re afraid that they’ve moved on. Aren’t you?<p>Your engagement on other platforms isn’t growing and you’re worried that your tribe is converging …

5 Ways to Use YouTube Annotations Like A Pro | Use YouTube Annotations Effectively

YouTube Annotations can be a great way improve your video content on the site, whether that be to add an extra layer of detail, to entertain, or to …

Marketing

How to Easily Analyze the Social Activities of Your Competitors

Shares 16K<p>Do you want to freshen up your social media marketing?<p>Have you thought about looking at other accounts for inspiration?<p>Checking out what …

Start A Subscription Box Business With Subbly Today!

6 Ways to Grow Your Subscription Based Business

Episode 44: Starting A Subscription Box Service Business With Rohan Gilkes

What is the subscription business model?