whitney grimes

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Four steps to prepare your SEO strategy for voice search

SEO has always been a changing landscape.<p>All Google has to do is introduce a new set of tags – like schema – in order for technical SEOs to …

Google Assistant

How to Use PPC Marketing to Find More Clients

The age of the Internet has given rise to the kind of workers the world never thought would gain so much traction: freelancers. These are people who …

Marketing

The ‘perfectly optimized’ webpage

Just what is search engine optimization, anyway?<p>It’s the practice of creating a digital piece of content or web page that is Google-friendly. If a …

Public Relations

4 Top Digital Marketing Tools

Use These Digital Marketing Tools and Improve Your ReachBuilding a brand image involves using the best tools that will grow your community and …

The Small Business Guide To Digital Marketing On A Shoestring Budget

Brand promotion doesn’t come easy, and the odds don’t favor small businesses. With neither the time nor the resources to compete with the heavyweights, they have to rely on their wits to get the word out. On the bright side, a number of free (or almost-free) digital marketing tools have made it …

Small Business

7 Ways to Target Website Visitors With Facebook Custom Audiences

Are you taking full advantage of Facebook custom audiences? Wondering how to retarget prospects on Facebook based on their activity with your …

Ad spend on digital channels set to overtake traditional mediums by 2021

The latest media ad spending forecast calculates that digital channels will surpass traditional mediums as early as 2021<p>eMarketer crunched the …

6 Data And Technology Trends For 2018

Among the biggest challenges CMOs — and all marketers — face is the transformation of data into actionable insights. Consequently, it’s one of the hottest topics CMOs talk about (see here). To get a sneak peek into top data and technology trends as we head into 2018, I spoke with Tom Benton, the …

Big Data

Even With 6-Second Ads on the Rise, Some Brands Are Creating Animated Films to Try and Stand Out – Adweek

Just as animated TV shows for adults (think cult favorite Rick and Morty or Netflix’s Big Mouth) are having a moment, animated films for brands are …

How Chatbots Are Influencing the Future of Content Marketing | Inc.com

Modern consumers crave authentic conversations. To deliver on those expectations and provide more personal experiences, marketers are constantly seeking powerful content tools and better, smarter tech. Although turning to robots doesn't immediately sound like the best way to have more human …

Marketing

5 Reasons Why You Need to Take Advantage of Influencer Marketing

There is mounting evidence that done correctly, influencers can drive sales far more effectively than traditional advertising.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>https://www.entrepreneur.com/article/290745Influencer marketing is one of the hottest, and effective, ways to …

4 White Hat SEO Techniques to Implement in 2017 | Inc.com

<i>By Kristopher Jones, founder and CEO of LSEO.com.</i><p>As search engine algorithms become smarter on a daily basis, businesses -- both local and enterprise level --must keep clean SEO techniques at the forefront. The days of black hat SEO tactics, such as keyword stuffing, hidden text, link schemes and …

White Hat

How to Create Infographics Using PowerPoint or Keynote [Infographic]

Give your inner designer a chance to shine by creating your own infographics.<p>That's right: By using tools you likely already have, you can create …