Lyle R Wetsch

29 Added | 1 Magazine | 3 Following | 3 Followers | @wetsch | Digital & Social Media Program (DSMP) designer and facilitator.  Providing digital and social media training at partner locations across Canada as well as through DSMP Online.

Echofin is Slack for financial professionals

Historically, financial organizations have watched forlornly through the front window while startups have adopted new and cool tools like Slack, Twitter, and Convo. Now they can join in the fun with something called Echofin.<p>You can imagine the product as a sort of hyper-powered Slack for financial …

Startups

Snapchat now lets brands link Sponsored Lens, Geofilter ads to their sites

Snapchat is opening up its most brand-friendly formats to sales-minded marketers.<br>Please visit Marketing Land for the full article.

Snapchat

How Augmented Reality Is Creating a New Target Market on Social Media

In discussing the latest and future technologies, virtual reality and augmented reality are often mentioned in the same breath. And oftentimes, …

Augmented Reality

Google puts celebrities to work answering your search questions

It's easy to find celebrity info if you're determined to look for it, but wouldn't you rather hear it straight from the source? You just might. Google is adding a feature to mobile searches in the US that has celebrities answering questions in selfie-style videos. If you want to know Gina …

Instagram Stories Expansion, Periscope Super Broadcasts, LinkedIn Original Programming, and Amazon AR Shopping

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social …

Social Media Marketing

109 Facts and Stats About Reddit [Infographic]

While it doesn't get as much attention as other social platforms, Reddit is a key news source for many users, and a key originator for a lot of web …

Infographics

Google tweaks the design of their mobile site by axing corners

Google has a lot of software to maintain, from apps and Chrome OS to mobile sites and Android, but Google Search is still at the heart of the …

Google Search

Instagram Stories, WhatsApp Status hit 300 million active users

Facebook on Wednesday reported that Instagram Stories and WhatsApp Status combined have gone past 300 million active users mark.<p>On Wednesday, …

Mark Zuckerberg

NBCUniversal and Snap Team Up to Produce Content for Snapchat

Effort is meant to stake claim to young audience unattracted by traditional media<p>NBCUniversal and Snap Inc. are teaming up to produce content for Snapchat, in an effort to stake a claim in a crowded market where both traditional media companies and cash-flush tech firms are vying to create original …

Media Industry

A California city is offering Amazon a $400 million incentive to build its headquarters near the US-Mexico border

Across North America, over 50 cities are submitting bids to house Amazon's second headquarters. The company announced last month that it will invest $5 billion in the construction of the new facility, called HQ2, in an undetermined location and create 50,000 new jobs.<p>Bids are due on Thursday, but a …

California

Why Snapchat might just win the augmented reality wars

The sheen seems to have come off Snapchat. For a while, the messaging app once associated with teens and sexting promised to become the next …

Augmented Reality

5 Instagram Stories Ads Examples and What We Can Learn from Them

When the “Instagram Stories” feature was launched, a new door was opened for marketers everywhere. And, it seems the idea has caught on since more …

Marketing

How to Use Facebook Cover Videos: Inspiration for Marketers

Interested in setting up a Facebook cover video on your business page? Wondering how others are using cover videos on Facebook? In this article, …

HootSuite

Salesforce rolls out new Marketing Cloud integration with Facebook

Salesforce Lead Analytics for Facebook lets marketers measure the effectiveness of targeted ad campaigns.<p>Salesforce is rolling out a new Marketing …

How to Write Conversational Status Updates, Posts and Content on LinkedIn

geralt / Pixabay<p>Too often people divorce any thinking of real life when they get on LinkedIn, slipping into “social media mode” and suddenly do and …

Anti-Social Behaviour

Oculus Go is Facebook’s new standalone headset for $200

Facebook CEO Mark Zuckerberg unveiled a new standalone virtual reality headset called the Oculus Go today at the Oculus Connect event in San Jose. It will launch in early 2018 for $200, with developer kits shipping in November.<p>Head of Oculus VR Hugo Barra noted that it designed the Oculus Go to be …

Pixar's first-ever VR experience lets you explore the Land of the Dead

Pixar's finally letting us play in VR.<p>The animation studio has announced its first-ever VR experience, dropping a trailer at Facebook's Oculus …

Nvidia Holodeck is the next step for VR, and it’s incredible

Holodeck is Nvidia's way of moving the VR industry into the future<p>Virtual reality is great for transporting us into new worlds and placing us in the …

Virtual Reality

LinkedIn Sales Navigator overhaul smashes sales marketing silos

LinkedIn has embarked on a major overhaul of is Sales Navigator software with a view to breaking down barriers between sales and marketing to help …

9 Unique Ways to Use Instagram Stories to Promote Your Business (with Examples)

<i>By Ajay Prasad</i>Have you started using Instagram Stories for business? This feature enables brands to connect with their followers in a personal way …

Marketing

Facebook is getting aggressive in its quest to turn Instagram Stories into the next big ad platform

Facebook wants to turn Instagram Stories into the next big ad platform, and is trying to get brands of all sizes embrace it.<p>The company today unveiled a number of updates that make it easier for brands and businesses of all sizes to advertise on the platform, including a new uploading tool that …

Marketing

Does Instagram Make Sense for My Business? | Inc.com

<i>Content Sponsored by Comcast Business</i><p>When you're a small business owner trying to make headway with social media, it can feel like a Sisyphean task: you spend all this energy coming up with great content, only to have it fall on deaf ears. With any social media channel, the questions you have to …

Branded Content

1.3 Billion People Are Now Using Facebook Messenger Every Month

Facebook Messenger surpassed another milestone Thursday, topping 1.3 billion monthly users.<p>The application continues to demonstrate steady growth, as …

Advertising Industry

HTC Vive Focus: Release date, price and standalone VR headset news

<b>The HTC Vive standalone headset spin-off is on the way, and we think it’s going to be called the HTC Vive Focus. Here’s all you need to know,</b> …

Virtual Reality