Lyle R Wetsch

42 Flips | 1 Magazine | 3 Following | 4 Followers | @wetsch | Digital & Social Media Program (DSMP) designer and facilitator.  Providing digital and social media training at partner locations across Canada as well as through DSMP Online.

Facebook Launches New Tools for Groups, Improving Functionality and Potential

Facebook has been putting increased emphasis on groups of late, with The Social Network seeing them as a way to keep users more engaged, while also …

Google and Facebook are now tantalizingly close to solving VR

I tried each company’s new headset. Here’s what’s holding them back.<p>Something big happened last week, and I’m not sure anyone really noticed. Both Facebook and Lenovo (with partner Google) released new VR headsets: the Oculus Go ($200) and the Mirage Solo ($400) respectively. Just like plenty of …

Virtual Reality

Google Teases New AR Features Coming To Google Maps & Lens

<b>Google VR becomes Google AR & VR as the company uses its annual I/O event to tease a new wave of augmented technology.</b>Google wasted no time at this …

Augmented Reality

Instagram Previews New Explore Layout, Which Will Impact Content Discovery

Instagram is set to overhaul its Explore section, which could have significant impacts on how users find your content – and which tags and key terms …

35 Online Marketing Stats to Guide Your 2018 Strategy [Infographic]

In need of some facts and figures to help you form and execute your digital marketing strategy?<p>This infographic by Top10 Website Hosting shares …

Facebook teases major VR display upgrades with Oculus ‘Half Dome’ prototype

For the last couple of years the hardware upgrades that VR headsets have been getting have been pretty stale; there might be a resolution bump or the addition of eye-tracking or new controllers, but most of the advances have seemed to be on the software side. Facebook is focusing on some more …

What's Next for Facebook and WhatsApp

With both of its founders now out at Facebook, here's what to expect from WhatsApp.<p>More bad news for Facebook this week, as WhatsApp founder and CEO Jan Koum announced he is planning to leave the company.<p>According to a report from the <i>Washington Post</i>, Koum is leaving Facebook due to repeated clashes …

Mark Zuckerberg Reveals That Facebook Is Building a ‘Clear History’ Feature

Facebook’s latest olive branch to rekindle some goodwill on the privacy front is modeled after a feature found in web browsers.<p>CEO Mark Zuckerberg …

Mark Zuckerberg

WhatsApp co-founder leaves amidst talks of opening platform up to advertisers

WhatsApp’s co-founder Jan Koum is leaving the company and has announced the move on a Facebook post saying it was “time for [him] to move on”. His …

Privacy

For all the hype about VR, advertisers are more excited by AR (for now)

For all the bleakness in Snapchat’s first-quarter earnings call on May 1, there was one shining ray of hope: The platform saw a 16 percent …

Instagram Stories, WhatsApp Status hit 300 million active users | tech

Facebook on Wednesday reported that Instagram Stories and WhatsApp Status combined have gone past 300 million active users mark.<p>On Wednesday, …

Echofin is Slack for financial professionals

Historically, financial organizations have watched forlornly through the front window while startups have adopted new and cool tools like Slack, Twitter, and Convo. Now they can join in the fun with something called Echofin.<p>You can imagine the product as a sort of hyper-powered Slack for financial …

Snapchat now lets brands link Sponsored Lens, Geofilter ads to their sites

Snapchat is opening up its most brand-friendly formats to sales-minded marketers.<br>Please visit Marketing Land for the full article.

How Augmented Reality Is Creating a New Target Market on Social Media

In discussing the latest and future technologies, virtual reality and augmented reality are often mentioned in the same breath. And oftentimes, …

Google puts celebrities to work answering your search questions

You'll hear straight from the stars themselves.<p>It's easy to find celebrity info if you're determined to look for it, but wouldn't you rather hear it straight from the source? You just might. Google is adding a feature to mobile searches in the US that has celebrities answering questions in …

Celebrity Gossip

Instagram Stories Expansion, Periscope Super Broadcasts, LinkedIn Original Programming, and Amazon AR Shopping

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social …

109 Facts and Stats About Reddit [Infographic]

While it doesn't get as much attention as other social platforms, Reddit is a key news source for many users, and a key originator for a lot of web …

Google tweaks the design of their mobile site by axing corners

Google has a lot of software to maintain, from apps and Chrome OS to mobile sites and Android, but Google Search is still at the heart of the …

NBCUniversal and Snap Team Up to Produce Content for Snapchat

Effort is meant to stake claim to young audience unattracted by traditional media<p>NBCUniversal and Snap Inc. are teaming up to produce content for Snapchat, in an effort to stake a claim in a crowded market where both traditional media companies and cash-flush tech firms are vying to create original …

A California city is offering Amazon a $400 million incentive to build its headquarters near the US-Mexico border

Across North America, over 50 cities are submitting bids to house Amazon's second headquarters. The company announced last month that it will invest $5 billion in the construction of the new facility, called HQ2, in an undetermined location and create 50,000 new jobs.<p>Bids are due on Thursday, but a …

Why Snapchat might just win the augmented reality wars

The sheen seems to have come off Snapchat. For a while, the messaging app once associated with teens and sexting promised to become the next …

Augmented Reality

5 Instagram Stories Ads Examples and What We Can Learn from Them

When the “Instagram Stories” feature was launched, a new door was opened for marketers everywhere. And, it seems the idea has caught on since more …

How to Use Facebook Cover Videos: Inspiration for Marketers

Interested in setting up a Facebook cover video on your business page? Wondering how others are using cover videos on Facebook? In this article, …

Salesforce rolls out new Marketing Cloud integration with Facebook

Salesforce Lead Analytics for Facebook lets marketers measure the effectiveness of targeted ad campaigns.<p>Salesforce is rolling out a new Marketing …

How to Write Conversational Status Updates, Posts and Content on LinkedIn

geralt / Pixabay<p>Too often people divorce any thinking of real life when they get on LinkedIn, slipping into “social media mode” and suddenly do and …

Oculus Go is Facebook’s new standalone headset for $200

Facebook CEO Mark Zuckerberg unveiled a new standalone virtual reality headset called the Oculus Go today at the Oculus Connect event in San Jose. It will launch in early 2018 for $200, with developer kits shipping in November.<p>Head of Oculus VR Hugo Barra noted that it designed the Oculus Go to be …

Pixar's first-ever VR experience lets you explore the Land of the Dead

Pixar's finally letting us play in VR.<p>The animation studio has announced its first-ever VR experience, dropping a trailer at Facebook's Oculus …

Animation

Nvidia Holodeck is the next step for VR, and it’s incredible

Holodeck is Nvidia's way of moving the VR industry into the future<p>Virtual reality is great for transporting us into new worlds and placing us in the …