Digital Marketing | Social Media | Online Advertising |

Most recent stories in Digital Marketing | Social Media | Online Advertising |

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  WesWeCan ✅

  

  1 day ago

  Netflix’s CPM still under media buyers’ skin months into its disjointed push into advertising

  Digiday  - Michael Bürgi

  Countering recent reports about Netflix’s first quarter of offering an ad-supported tier being largely successful, media buyers Digiday spoke with …

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  WesWeCan ✅

  

  2 days ago

  When it comes to TikTok, some marketers proceed with caution

  Digiday  - Krystal Scanlon

  For some marketers, the bloom is coming off TikTok. This isn’t necessarily the case when it comes to ad spending — marketers remain invested in that …

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  WesWeCan ✅

  

  6 days ago

  All of Big Tech Could Be in Trouble After TikTok CEO Shou Zi Chew’s Testimony in Congress

  Observer - Rachyl Jones

  In Congress, lawmakers argued not only for a TikTok ban, but for Section 230 reform that would impact all social media companies. Lawmakers grilled …

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  WesWeCan ✅

  

  TikTok Announces Updated Community Guidelines, Including New Rules Around AI-Generated Content

  socialmediatoday.com - Andrew Hutchinson

  TikTok's updated Community Guidelines look to address key pain points identified by US officials.

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  WesWeCan ✅

  

  Instagram is bringing ads to search results and launching ‘Reminder Ads’

  TechCrunch - Aisha Malik

  Meta is introducing two new tools on Instagram designed to open up additional avenues for advertising as the company grapples with weak advertising demand. The social network announced that it’s beginning to test ads in search results to reach people actively searching for businesses, products and …

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  WesWeCan ✅

  

  Ottawa still advertising on TikTok despite banning it on government devices due to security concerns

  CBC News - Sophia Harris

  The federal government continues to advertise on TikTok, despite having banned the China-linked app from all government devices late last month due …