Bill Strawderman

19 Flips | 3 Magazines | @westraw35 | Keep up with Bill Strawderman on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Bill Strawderman”

Ad remarketing for content marketers

As we whinged about in our Crap slideshare, it’s getting harder and harder to get content discovered and downloaded. That means content marketers …

Finding Your Passion In Work: 20 Awesome Quotes

Ask yourself: If you could do anything for 8 hours a day for the rest of your life, and money were no object, what would you do?<p>Holidays like …

Mike Volpe - LeWeb Paris 2012 - Social Business Track

What Yoga Teaches Us About Product Development

The physiological benefits of exercise are well-known, and regular exercise can also bring benefits to your work. Any exercise will do, of course, …

Study: Apple’s bet on the wrist might be smarter than Google’s bet on the face

A new Forrester study on Google Glass might just show that Apple’s apparent obsession with the wrist might be a better bet than Google’s focus on the face.<p>According to the study of 4,600 adults, 12 percent of us would want to purchase wearable technology, like glasses, on our face. That’s almost 22 …

Samsung's Ativ Q is a Windows laptop and an Android tablet in one insanely high-res package

Samsung's famous for launching every type of device under the sun, but this time it's crammed them all into a single package. The company's just announced the Ativ Q, a dual-booting device that runs both Windows 8 and Android 4.2.2 inside a 13.3-inch convertible laptop package. The most impressive …

Build A Movement, Not A Campaign, And You’ll Ignite Passion In Your Brand’s True Believers

Know your influencers from your advocates. And engage them. Here’s why–and how.<p>There’s an ongoing debate as to whether it is better to use influencers or advocates in your brand’s marketing campaigns.<p>Before we join the discussion, we had better be clear what the differences are between these two …

5 Transitions Great Leaders Make That Average Leaders Don't

The secret to leadership is there aren’t any real secrets. The best leaders have simply gone to school on improving their tradecraft. While the capabilities possessed by the best leaders might seem otherworldly to many, they are merely the outcome of hard work, experience, perspective, and yes, a …

The Web Cookie Is Dying. Here's The Creepier Technology That Comes Next

It may raise hackles to think that U.S. intelligence officials might be monitoring your telephone and Internet communications, but for most of us it’s only the marketers who are really interested in our everyday online activities. And with many billions of dollars at stake, companies are …

The Disciplined Pursuit of Less

Why don’t <i>successful</i> people and organizations automatically become <i>very</i> successful? One important explanation is due to what I call “the clarity paradox,” which can be summed up in four predictable phases:<p>Phase 1: When we <i>really</i> have clarity of purpose, it leads to success.<br>Phase 2: When we have …

The No. 1 Career Mistake Capable People Make

I recently reviewed a resume for a colleague who was trying to define a clearer career strategy. She has terrific experience. And yet, as I looked …

Marketing & Sales

June 2018 – Building advanced analytics such as dynamic deal scoring into the core commercial process helps software sales organizations price...<p>May …

You Are Not Your LDAP: Why Leaving Your Job Doesn’t Mean Losing Your Identity

hunter@google.com. From 2003 to 2013 it was a pretty powerful email address for me. I was the first “Hunter” to work at Google so I got the six …

Disruptive Selection: Nature's Way of Weeding Out the Average Business

Disruption!<p>It’s everywhere. I live in Silicon Valley where many say that the terms disrupt and disruption have become buzzwords. Pundits believe that …

The Big Marketing Blog Popularity Study: 22 comparisons from Econsultancy.com, Hubspot's blog and the SEOMoz blog

Your boss: “So will this [insert content marketing tactic here] conquer the world, get hundreds of thousands of shares and rival Gangnam Style?”<p>You: …

Marketing

Official Twitter Analytics: Most Hidden Ever - Christopher S. Penn Marketing Blog

Over the weekend I was playing around with the different ad platforms for social networks and discovered something interesting: my Twitter account …

"What Do You Do?": How to Answer the Dreaded Question

Are you obsessed with professional identity? Here's a quick test to see:<p><b>A)</b> When you meet strangers at events, besides asking their name, what's the …

How to Give a Killer Presentation

A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the edge of a vast national park, and one of the biggest challenges is protecting the animals from …