Wee Gerard

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Exposure Basics: How to Choose ISO, Aperture, and Shutter Speed Settings

If you’re trying to break free from the auto settings on your camera and make an entry into the world of manual, it’s necessary to understand ISO, …

Shutter Speed

7 media relations rules you might want to break

Most disciplines have unwritten rules or principles that professionals live by, and the practice of public relations is no exception, but no PR or …

Why clients deserve grades, too

The most successful public relations campaigns result from collaborative agency/client relationships. It’s always a two-way street.<p>For the public …

Words that get content shared on social media

How important are the actual words you use in your social media posts?<p>Evidently, extremely important.<p>An infographic titled “The surprising words that …

Viral Video of the Day: Comic Flight Attendant

George Carlin, eat your heart out.<p>"Position your seatbelt tight and low across your hips, like my grandmother wears her support bra." That's just the …

7 statistics that can raise your Facebook engagement

With organic reach and engagement numbers plunging on Facebook, marketers are doing everything they can to stay ahead of the game before the social …

Government pays Microsoft £5.5m to extend Windows XP support

The UK government is paying Microsoft £5.5m of taxpayers' money to extend support for the out-of-date Windows XP operating system<p>The government has signed a deal with Microsoft to provide Windows XP support and security updates across the whole UK public sector for 12 months after commercial …

Navigations: Laisvé

It is one of the great regrets of travel: You meet someone on a journey, come to know them intimately in just a few hours, then never see them again. You promise to keep in touch, but it seldom happens. When you return home, your own life takes over, and so does theirs, and the bond begins to …

7 tips for better PR writing

In the back of our office, there’s an unfinished conference room where no one ever goes.<p>Table tops lie on their sides with no legs. Deconstructed …

Are GFYs Bad For Your Sex Life?

GFYs are the latest technology to take off in the online porn industry—but could they be even worse for our attention spans than plain old Internet …

Is ‘Frozen’ The Gayest Movie of the Year?

Hide your kids! Anti-gay conspiracy theorists warn that the critically-acclaimed cartoon is actually homosexual propaganda.<p><i>Frozen</i> might just be the …

Squids And Other Invertebrates Can Probably Feel Pain

The ghost of calamari past...<p>Do animals without backbones, such as squids, crabs, and lobsters, feel pain? New research suggests they do.<p>Evolutionary neurobiologist Robyn Crook and colleagues at the University of Texas Health Science Center have recently shown that cephalopods (a group including …

Zoology

7 tips to help you remember names

There’s no easy way to admit this, but I am horrible with names.<p>I shake hands with someone I’ve just met, the person says his or her name, and within …

How influential writers engage their audience

Writing a book is not for the faint of heart.<p>It can be hard. It takes time. And for what? So that it can sit on someone’s shelf for years? No!<p>I spent …

Why women are the real power behind social media

Women rule social media. It’s a proven fact.<p>Research from Pew and Burst Media show that overall, women use the major social platforms at a higher …

*yawn*

6 ways to analyze your creative ideas

Great marketers, PR pros, and content creators have one thing in common—they use both creativity and analytics to develop their successful …

How content for just one customer can be social media gold

The notion of “content shock” is that consumers have a finite number of minutes they can dedicate to consuming content, and as the odds of your …

Boss: A good leader listens to his underlings. Alice: Fine. I've overworked and underpaid. I hate my co-workers, I don't have the resources to do my …

Dilbert: If I complain about a co-worker, can you handle it discreetly and keep me out of it? Boss: Yes. Dilbert says you're a worthless piece of …

Boss: We're replacing our outdated system of annual performance reviews. The new system is called Gramification. It's a hot new trend. Employees can …

Coworker: I have no real-world experience and I am incompetent at everything. But unlike any of you, I have a Ph.D., and that means you have to take …

Dogbert: What is the key to success? CEO: Hire the right employees! Dogbert: How do you know you hired the right ones? CEO: You know because the …

Boss: Ted, I don't want to fire you because that would be expensive. So I'm borrowing a Japanese management technique and transferring you to a …

Secrets of a successful local PR Facebook group

Imagine a Facebook group for your city, packed with editors and journalists who post when they are looking for story sources, where industry pros …

How ‘non-sexy’ businesses succeed on social media

There are some brands for whom social media is easy. When I was managing the Cinnamon Toast Crunch account, all we had to do was show the product and …

5 dating clichés, applied to PR

We’ve all experienced the well-intended yet clichéd advice that friends and family offer about love and dating. (Not everyone meets his/her soul mate …

3 social media tasks that can add PR value in less than five minutes

Sometimes, it’s not the big things we do for clients that make them stick around for the long haul; it’s the little things. Those five-minute tasks …