Washington Direct Mail

45 Flips | 1 Magazine | 1 Follower | @wdmonline | UK mailing providing direct mail fulfilment and direct mailing services.

19 Direct Marketing Books every Marketer Should Read

Commonsense Direct and Digital Marketing: Drayton Bird<p>This book is the bible for direct marketing. My current book is the fifth edition, with my …

The Trends Improving Brand Loyalty and What You Can Do

All we want in this world is loyalty, and is that too much to ask? In the digital age, it is. As a mailing house, we understand the importance of …

66 Methods to Make your Direct Mail Copy (virtually) Foolproof

Are Marketing Brochures Still Effective in the Digital Age?

The rise of smartphones has put social media marketing and digital advertising, quite literally, in our hands. These high-tech and modern advertising …

Social Media and Direct Mail Marketing: The Crossover

Traditionally, social media advertising and mail marketing were paths that never crossed. The two forms of communication were considered chalk and …

Easter Direct Mail Marketing Campaigns: How, When and Why

Christmas, New Year, Valentine’s Day and Mother’s Day are behind us for another year, and it’s time to turn your attention to the next milestone – …

News for our time

Variable Data Printing: How Will it Benefit your Company

Direct mail is a brilliant marketing strategy to communicating with your prospects. Effectively, you are placing your brand message, discounts or …

Direct Marketing Campaigns: Strategic planning for 2018

The beginning months of the year are ideal to look back over the previous year’s direct mailing activities to measure success. Tracking whether your …

Why Direct Mail is Essential for Political Campaign Marketing

As a UK mailing house, offering political mail services, we have first hand experience of mailing and marketing management. With the recent boom …

B2B Direct Mail: Spotlight on the Legal Profession

B2B direct mail is one of the most common choices for advertising in the legal industry. In the Legal industry, trust between client and business is …

Transactional Mail Terms and Conditions: The Importance for your Mail

Transactional mail refers to direct mailing sent by a business or mailing house. As a UK mailing house, we understand the benefits of transactional …

Ultimate GDPR Marketing Guide: What it Means for your Company

Personal data has been called the ‘world’s most valuable resource’ ahead of oil (The Economist) and is collected at an astonishing rate. The websites …

Direct Mail Campaign Ideas To Consider For 2018

Back in 2017, we produced our guide to direct mail formats for your business. We analysed the trends over the past couple of years to predict what’s …

WDM Mailing House Net Promoter Score Rated as ‘World Class’

World Class Customer Service<p>In business, it’s important to measure your success, and this can take many forms: revenue, profit, staff turnover etc. …

Customer Experience

Top Tips for Direct Mail Campaign Planning for 2018

Direct mail marketing is a traditional form of advertising, one that is becoming ever more popular in 2018. Today, the average office worker receives …

Marketing

B2B and B2C Direct Mail Design Advice and Tips

As an established mailing house and fulfilment house, we’ve seen plenty of direct mail design mistakes. It’s time to stop self-sabotaging marketing …

Save Money on Your Direct Mail Marketing Campaigns

Direct mail overheads are, typically, a huge topic of interest for Heads of Marketing and Business Managers. It’s no wonder, at between 65%-75% of …

15 Business Uses of Transactional Direct Mail

Transactional mail or transactional direct mail is, quite simply, direct mail that is sent out by either a business or mailing houses. The …

Direct Mail Postcards: One of the Greatest Marketing Techniques

In the world of emails and online advertising, direct mail postcards are effective. While they may be considered a traditional marketing strategy, …

Why Direct Mail Marketing is Popular at Christmas

Christmas is the most significant period to appeal to your consumers. At Christmas, we’re all, typically, that little bit happier and generous and …

Marketing

7 Innovative and Exciting Direct Mail Trends for 2018

Direct mail marketing has enjoyed huge success in 2017. It has proven to be one of the most successful marketing strategies for communicating with …

Marketing

Marketing and Design: Will A Robot Take My Job?

This week, BBC Radio is tackling a difficult subject: “Will a robot take your job?”<p>With the BBC Radio show in mind, direct mail guru and Marketing …

Marketing

WDM Industry Insider Tips: Direct Mail Marketing Explained

At WDM Online, as a mailing company, we have a wealth of industry insider tips on direct mail marketing services and direct mail marketing campaigns. …

Marketing

Why you Should Consider Direct Mail Printing Services

Direct mail services have seen a resurgence of late. It’s not enough for companies to rely on online advertising and email advertising, but to …

Direct Marketing

10 Creative Examples of Direct Mail Marketing

In this day and age, traditional direct mail marketing campaigns have been replaced by new and shiny, creative direct marketing. Targeting your …

Marketing