Warren Sukernek

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Is Neuroscience the Future of Content Marketing Measurement? — The Content Strategist

When it comes to measuring the effectiveness of creative content, it’s always difficult to balance intuition with science. But some neuroscientists …

The Epic List of Content Strategy Resources

I’ve collected over two hundred of the best content strategy resources below. My goal is to make it easy for you to learn about the field of content …

Infographic: 86% of managers say social biz will be important in 2015

When I was reading through the ironically titled infographic, “Setting the Record Straight” I was blown away by the statistic that 86% of managers …

Retailers Use Attribution Modeling to Measure the Touchpoints Driving Sales

Today’s digital consumer is exposed to a huge number of marketing messages via display ads, search, email, mobile, social media and other sources …

Why Gary Vaynerchuk's New Social Media Strategy Should Change The Way You Do Business

Today, Gary Vaynerchuk starts “tripling down” on content – because “doubling down” doesn’t begin to describe how important he thinks it is. The social media expert is relaunching his blog today. Why? “The more content I can put out, the more luck I have,” he says. He’s redeployed an employee at …

The coming era of ‘on-demand’ marketing

Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to</b> …

Social Readiness Roadmap

Social Media Can Help With Branding, Not Engagement!

Many marketers today are looking to increase their Facebook fans, LinkedIn memberships and/or Twitter followers. Social media marketing is a new …

Marketing

The More Mobile Devices You Have, the More Valuable Mobile Content Becomes

Smartphones aren’t simply transforming the manner in which media is delivered and consumed; they’re transforming its value, as well. This according …

Mobile

Clarabridge Announces Global Rebranding Initiative

Related Topics: CEOs in Technology, Twitter on Ulitzer, Government News, Aerospace Journal, Dell News on Ulitzer<p>News Feed Item<p>Related …

CMOs Using Social Data to Flex Their Muscle

CMOs are doing more with social media and may be increasing their influence within their organization as a result. This is the third in our series of …

The 3 Best Fat-Blasting Exercises You Aren't Doing

Use the moves to torch your gut<p>The key to turning your body into a fat-burning machine isn't more time in the gym—it's enlisting more muscles.<p>“The more muscles you work, the more calories you burn,” says B.J. Gaddour, C.S.C.S., owner of StreamFit.com. Instead of splitting up your workouts by …

What Does That Second Screen Mean for Viewers and Advertisers?

The more screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, …

Bon Appétit Magazine: Recipes, Cooking, Entertaining, Restaurants

Tech News & Analysis - Wall Street Journal

Dow Jones, a News Corp company<p>News Corp is a network of leading companies in the worlds of diversified media, news, education, and information …