warrenricardo

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Avoid Death by PowerPoint with 3 Tips From the Top TED Talks

Are bullets killing your presentation? Breathe life into your slide deck with visual design tips from the top TED talks.<p>Humans are visual creatures. MIT Neuroscientists have found that the brain can recognize images seen for as little as 13 milliseconds. In fact, web pages with images draw 94 …

Public Speaking

10 Must-Read Books For the Modern Entrepreneur

If you want to build a bigger business, you need to invest in yourself.<p>It seems like every year the world gets busier.<p>I often find it a challenge to find the time to catch up on emails, make the time for breakfast, and still catch a good night's sleep.<p>Reading has always been an important hobby of …

Books

Marketers Need To Shift from Collecting Eyeballs to Building Interfaces

Modern marketing really began in the 1960’s with Philip Kotler and his ideas about uncovering the “needs, wants and interests of target markets.” …

6 Ways to Get Your Customers’ Subconscious On Your Side

At its core, marketing is about persuasion. As a marketer, you’re always looking to influence prospective and current customers to act in ways that …

The Future of Marketing 2016: New Roles, and Trends

2016 is almost here, and with it will come a host of new marketing challenges. To help prepare you I've crafted this presentation with<p>- New Data from Google on Marketing Moments<p>- New ideas on breaking though the noise<p>- New roles for the CMO and Demand Gen Teams<p>- New metrics for showing holistic …

Xiaomi, Not Apple, Is Changing the Smartphone Industry

Determining which customer to target first is one of the most critical decisions in the entrepreneurial process. Customers that are relatively less risky and more predictable can make it easier for new to firms gain a market foothold. One such set of customers is the nascent middle class in …

17 Apps Every Modern Gentleman Should Have On His Phone

But now it's time to grow up.<p>Lucky for you, Business Insider is here to help you by turning your smartphone into an even more useful sidekick.<p>Covering everything from getting organized to buying liquor, we've put together a list of the 17 apps that every gentleman needs in 2014.

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This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.<p>It is Guardian News and Media policy to take down paid-for content at the end of these deals.<p>Click here for more on our commercial content guidelines.<p>If you want to …

Interview with Avinash Kaushik, digital marketing evangelist for Google

10 Lessons I Learned from a Year of Productivity Experiments

Over the last 12 months I have conducted countless productivity experiments on myself, interviewed some of the most productive people in the world, …

Five Ways the Advertising Industry Is About to Transform

Technology has prompted tremendous change in the advertising industry—change that would have been inconceivable even a decade ago. People are accessing, consuming, and sharing content in more varied ways than ever, and marketers have scores of new opportunities to understand, reach, and engage with …

Why Digital Marketers Should Consider Latin America

With the fastest growing Internet population in the world, everyone has their eyes on Latin America. As successful businesses look to expand, the …

The Most Important Leadership Skill You'll Ever Learn

There's one thing that all leaders do well. It's not managing or even having great ideas.<p>One of the precepts of Predictable Success is that being successful in business (in anything, really) is simple: just make--and implement--good decisions.<p>Even simpler: just make <i>one</i> good decision (your next …

Edward Tufte

Video: Dana Anderson on How to Give a Presentation that Wows

Dana Anderson, Mondelez International's senior VP-marketing strategy and communications, has a reputation for being one of the best stage performers …

How to Heal Relationships: What's Love and Communication Got to Do With It? Part One

Truly loving, nurturing and sustainable relationships are not happening for a great many of us. The reasons for this have to do with our ego getting in the way, with our unwillingness to be more thoughtful, tolerant and considerate, with our unwillingness to rise above the battlefield, to release …

E-Commerce | Online Retailing | Top 500 | Online Sales

Internet Retailer purchased from, visited and analyzed 24 retail chains to determine how merchants stack up in omnichannel.<p>Events<p>More News & …

Digital money, mobile wallets & Latin America

Anabel Perez is president and chief executive at NovoPayment<p>In our world of 100%+ mobile penetration, companies in Latin America will soon need to …

Make a Killing on the “eBay of Latin America”

Make a Killing on the “eBay of Latin America”<p>If you’ve followed along with me over the last few months you know I’m a big believer in U.S. technology.<p>But I’ll go anywhere in search of profits for you.<p>So if there’s a foreign firm that offers us a chance to diversify our holdings — and make a killing in the process – you can bet that I’ll tell you about it.<p>In fact, that’s just what I’ve found – a non-U.S. firm that’s actually one of the world’s most-successful e-commerce plays.<p>The company’s name …

The Latin American Digital Consumer: Nuances and Opportunities for Brands [Infographic]

Latin America's Internet population is the fastest growing in the world, according to the data in the following IMS Corporate infographic.<p>Some 150 …

8 New Trends in Latin America’s Mobile Market for 2013

This post is also available in: Spanish<p>Due to our work in constantly implementing mobile campaigns for a variety of clients, here at US Media …

YellowPepper spices up Latin American mobile payments

Miami-based YellowPepper plans to bring mobile payments to Latin America<p>A new mobile payments network called YellowPepper has launched in Colombia, …

Rocket Internet’s Linio tests the waters for mobile commerce in Latin America

Rocket Internet-backed Linio released its first app today to capture Latin America’s nascent market for mobile shopping before the pool gets too crowded.<p>Ericsson published a report last week that said Latin America consumers are “ripe for mobile commerce.” Latin America’s Internet population grew …

How wearable technology could transform business

Business reporter, BBC News<p>Once upon a time seeing your life flash before your eyes was something people did their best to avoid.<p>The arrival of Google Glass seems to have changed that.<p>The excitement surrounding the prototype glasses, which let you take photos, send messages, get directions and a …

Samsung co-CEO: We want Tizen to be on everything

Samsung Electronics has broad ambitions for Tizen, an open operating system the company has taken a lead role in developing as it looks to wean itself off its dependence on Android and Google.<p>That's according to Samsung Electronics co-CEO J.K. Shin, who runs the company's IT and mobile …

How to Give Your Customers Exactly What They Want (Infographic)

1 min read<p>Your business lives and dies by its customers. And you don’t have a whole lot of room for error when it comes to taking care of them.<p>It takes a dozen positive experiences with your business for a customer to get over one negative experience, according to the infographic below by …

Social Media

Use Infographics To Boost Your Credibility And Traffic

A few years ago I stumbled upon a study that tried to prove the significant difference between visual and textual information. According to this study, visual information — when presented clearly — trumped textual information by tenfold, and the study revealed that 90 percent of all information we …