walshaaron

127 Added | 7 Magazines | 7 Likes | 7 Following | 315 Followers | @walshaaron | Digital Strategist | Content, Social, Mobile, Search, Brand Identity, E-commerce

Native ads are replacing banner ads on mobile — and here’s why

<i>This sponsored post is produced in association with YeahMobi.</i><p>When was the last time you (purposely) tapped an ad on your phone? Probably never. That is the problem with banner ads. At best, mobile users simply ignore them. At worst, consumers get annoyed. In an effort to lift ad performance and …

4 Key Mobile App Development Trends for 2015: What You Need to Know Now

[ibimage==46670==Original==none==self==ibimage_align-center]<p><i>By Kevin Casey</i><p>Developers don’t need us to tell them that the app landscape is constantly …

3 ways brands can engage with shoppers on social media

<i>This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.</i><p>The …

Chicago's 25 Most Iconic Burgers, 2017 Edition

What makes a burger special? Whether it's an old classic or a new addition, an iconic burger has lasting effects on eaters, other restaurants, and the scope of the local scene at large. The following burgers on this list are not only popular and delicious, but have also left a beefy impact on …

Burgers

Still Sticking With Those Tried-But-True Marketing Tactics?

It wasn't too long ago that being a marketer consisted of balancing multiple communication channels to reach, understand and attract customers. And …

Top 5 tips to engage via branded apps - Mobile Marketing

First, create an app that users will love.<p>"Apps now account for 52% of all time spent with digital media, including desktop and the mobile web, but …

Build Amazing Native Apps and Progressive Web Apps with Ionic Framework and Angular

<b>Ionic Pro</b> The powerful mobile development toolkit. Explore ionic pro<p>Build amazing apps in one codebase, for any platform, with the web.<p>From open …

Web Development

Mobile Marketing Startup Localytics Raises $35M More

Localytics, which offers analytics and marketing tools for mobile apps, is announcing that it has raised $35 million in Series D funding.<p>The company started out with a focus on app analytics, but CEO Raj Aggarwal told me via email that customers also wanted tools that allowed them to act on their …

Marketing

Who Gets The Byline? How Brands Should Navigate Content Authorship

<i>Red Bull provides great stuff to their community and the positive reputation comes naturally.</i><p>What Redbull understood then –and what has made their content marketing so successful since– is that individual authorial reputation actually enhances your message.<p>One writer put it succinctly: “Just …

Instant AppMachine an Instant Media Magnet at SXSW 2015

If you stand out at SXSW, you’ve clearly done something right.<p>All the rage today at the hottest festival in the world is the latest offering from …

How to get 60 Leads in 24 hours with a Landing Page and a LinkedIn Group

A few weeks ago a startup asked me to figure out the cheapest and most sustainable way for them to get 25 qualified leads to try their product. Like …

Marketing

5 Mistakes That Will Send You to the Spam Folder

As marketing automation gains popularity many companies are expanding their use of email campaigns. Spammers, unfortunately, are also expanding their …

Warblerdigital.com

• How to Identify Birds<br>• Bird Watching Field Guide<br>• Golden-Winged Warbler<br>• Swiss Warbler<br>• Yellow Warbler<br>• Tennessee Warbler<br>• Magnolia Warbler<p>Related Links: How to …

Marketing Mindfulness: 3 Critical Steps For A Successful Proof of Concept (Part 5 of 5)

In my previous post, I discussed how to “Win The Marketing War: Get The Proof For Predictive Marketing (Part 4 of 5)“.<p>You’ve been meditating on how …

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Argo Tea launches app that allows customers to order, pay from phone

Argo Tea, the Chicago-based specialty retailer of teas, food and paraphernalia, gets into the mobile ordering game Tuesday with a free app that will allow customers to pre-order and pay from their phones.<p>The app aims to speed up loyal customers’ experience, said founder and CEO Arsen Avakian. …

Why SEO Is Actually All About Content Marketing

There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. <i>Do they fit together?</i> …

Marketing

The Precise Art Of Mobile Push Notifications

<b>Editor’s Note:</b> <i>Semil Shah works on product for Swell, is a</i> TechCrunch <i>columnist, and an investor – as a disclaimer for this post, he is an advisor to one of the companies mentioned here, Refresh. He blogs at Haywire, and you can follow him on Twitter at @semil.</i><p>I may sound like a broken record when I …

3 Push Notification Strategies to Increase App Engagement

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Mobile push notifications can engage your users when your app is not in an active state.<p>Because most users don’t go back to apps after using it once for lack of engaging content, push notifications are vital.<p>There are many forms of …

Apps

Mobile Marketing and the Magic of Push Notifications (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If <i>Mad Men</i> took place in 2014, the boardroom talk would have been all about push notifications on your smartphone.<p>Mobile marketing is where the magic is these days, but it’s not enough to have notices of sales and discounts landing in a …

Marketing

Flurry CEO Predicts 2015 Will Become The Year Of Mobile Ecommerce

Simon Khalaf, CEO at Yahoo's Flurry, predicts Internet companies will begin optimizing apps this year to become the "concierge" that will increase …

Creating Loyal Customers and a Successful Business with Social Media – Warby Parker

Just five years ago, would anyone have believed that it would be possible — and smart! — to buy something as personal and vital to your everyday …

Warby Parker
UX Design

What Rand Fishkin Wants You to Know About Content Creation and SEO

Rand Fishkin is the co-founder of Moz and one of the leading voices in the SEO world. Along with his work at Moz, he’s co-founded Inbound.org and …

Bartending

warbler.com

3 Ways to Drive Loyalty and Engagement With Your Mobile App

Congratulations, you just got someone to download and register to use your app. This is the first step to building a relationship and getting to know …

An Inside Look At The Starbucks App, The Most Successful Mobile Payments System In The US

At 6 million average weekly transactions in the U.S., it now accounts for a full 15% of transactions made at the U.S. Starbucks-operated stores.<p>In a new research note from BI Intelligence we take a deep dive into how the Starbucks app works, why it's so popular and whether other retailers could …

eCommerce

E-Commerce Sales in China Will Reach $1 Trillion By 2019 Thanks To Mobile, Says Forrester

A new report by Forrester finds that online spending in China will reach one trillion dollars by 2019. The growth will be fueled by mobile apps and improving logistics networks, which have helped e-commerce companies reach new customers in smaller cities.<p>This is good news for Alibaba, which saw its …

eCommerce