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Disney’s Magical Flashlight Brings Kids’ Books To Life

A focus on “lightweight interactivity” makes this prototype feel fun, not overly fussy.<p>Maybe being the dad of a toddler makes me overly skeptical of “enhanced” or “augmented” children’s books and toys, but I’m usually unimpressed with efforts to future-ify an experience that seems to work just as …

Despite Google’s Gains, iPhone Still Edges Out Android Devices In App And Overall Smartphone Usage, Says Forrester

Android has decisively overtaken iOS as the world’s most popular smartphone platform, both in terms of existing devices and sales, but it seems like usage habits are harder to break. A report out today from Forrester on mobile marketing techniques includes some interesting numbers on app usage, …

What Is The Timeline For The Evolution Of Advertising? #infographic #slideshow

<b>Author:</b> Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse …

Paying With Your Phone Is Becoming More Popular, Especially At Starbucks

An interesting tidbit was buried in last week’s financial results from Starbucks: Mobile phone payments in the firm’s coffee shops have crossed the 10% threshold. Good news for Starbucks’s chief digital officer Adam Brotman, whose next initiative, the wireless charging mat, hits Silicon Valley …

10 Most Popular Stories Of The Week: Royal Oreo, Brand Satire, And More

<b>1. How To Find Out Whether You’re A Good Cultural Fit At Any Company</b> <i><br>Co.Exist</i><br>Good.Co’s new personality assessment tool can check if you are in the right job (and maybe help you find a new one).<p><b>2. See Your Favorite Brands’ Logos Redesigned With Added Reality</b> <i><br>Co.Create</i><br>Satirical brand redesigns, …